HDB Financial Services Limited, incorporated in 2007, is a retail-focused non-banking financial company (NBFC). The company provides a range of financial products and services, including loans and fee-based offerings such as insurance distribution. It also delivers business process outsourcing (BPO) services like back-office support, collection, and sales assistance, primarily for its promoter. HDB operates through a “phygital” model that integrates physical branch infrastructure, tele-calling teams, and external distribution partners to serve a broad customer base.
The business is organised across three verticals: Enterprise Lending, Asset Finance, and Consumer Finance. Enterprise Lending, launched in 2008, includes secured and unsecured loans to MSMEs and salaried individuals. Asset Finance covers loans for vehicles and equipment used for income generation, while Consumer Finance includes personal and household loans. As of March 31, 2025, the company operated 1,771 branches in 1,170 locations across 31 states and union territories, with a significant presence beyond the top 20 cities. It is categorised as an Upper Layer NBFC by the RBI and is registered with the IRDAI as a composite corporate agent.