Incorporated in 1998, Pine Labs is an Indian merchant commerce platform that offers digital payment and financial technology solutions. The company provides point-of-sale (POS) systems, payment processing, and merchant financing services that support businesses across different sizes, including small retailers and large enterprises. Its services are designed to simplify transactions and enable merchants to use technology for business operations.
Pine Labs offers POS devices that accept various payment methods such as credit and debit cards, UPI, mobile wallets, and EMIs. It also offers Buy Now, Pay Later (BNPL) options, allowing consumers to convert purchases into EMIs at the point of sale. Through its merchant financing solutions, Pine Labs extends short-term working capital loans in collaboration with financial institutions. The company also offers loyalty and gifting services that enable brands to issue digital gift cards and run promotional campaigns. Its e-commerce solutions include APIs and payment gateway tools that support online stores and mobile applications.
As of June 30, 2025, the company had 988,304 merchants, 716 consumer brands and enterprises, and 177 financial institutions in its network. Its merchant and institutional clients include Amazon Pay, LG Electronics, Flipkart, Redington, HDFC Bank, Axis Bank, and ICICI Bank.
Pine Labs has moved from being a card-based payment service provider to a broader fintech platform that supports the country’s transition toward digital retail transactions. Its operations are based on an ecosystem that connects merchants, consumer brands, enterprises, and financial institutions through a cloud-based, scalable transaction infrastructure. The company’s partnerships and management structure are aligned to maintain operational efficiency and growth within the digital payments sector.