C K K Retail Mart Limited was incorporated in 2005 and is engaged in the distribution of packaged agro-commodities and packaged food and beverage products. The company’s product range includes sugar, rice, pulses, ghee, milk powder, and soft drinks, covering both carbonated and fruit-based beverages. Its agro-commodity portfolio is marketed under brands such as Braunz and Jivanam. The company operates with a “farm-to-fork” approach, focusing on sourcing, packaging, and distribution of essential food products for both retail and wholesale markets. Its operations are supported by a structured distribution network designed to reach multiple customer segments across regions.
The company follows two distribution models: a three-tier structure involving stockists and distributors, and a direct-to-distributor model. Business operations in packaged agro-commodities distribution began in FY 2020–21, with an increased focus on trading sugar, pulses, and ghee from 2023 onwards. The company currently distributes products across Maharashtra, Bihar, West Bengal, and north-eastern states. In April 2025, it expanded its product portfolio with the launch of “FruitzzzUp”, a fruit pulp-based juice brand. Alongside its core distribution activities, the company also undertakes consultancy assignments on a limited basis.