Incorporated in 2008, Amagi Media Labs Limited operates in the cloud-based broadcast and connected TV technology space. The company provides software-led solutions that support content creation, distribution, and monetisation across traditional television and streaming environments. Its offerings are used by broadcasters, content owners, and streaming platforms to launch and manage live linear channels, including those distributed through Free Ad-supported Streaming TV (FAST) platforms. Amagi’s product portfolio covers areas such as cloud playout, content scheduling, ad insertion, and data analytics, enabling clients to manage channel operations and advertising workflows through a software-as-a-service model.
Amagi has operations across multiple geographies, including the United States, Europe, and Asia, and serves a broad base of content partners globally. As of March 31, 2025, the company employed 884 full-time staff, with a significant portion engaged in technology and engineering roles across locations such as Bengaluru, the US, Croatia, and Poland. The remaining workforce is involved in customer-facing functions, including delivery and support. The company’s business model is aligned with the growing adoption of connected TV and digital broadcasting formats, reflecting shifts in how television content is distributed and monetised across markets.