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Amagi Media Labs Ltd

Amagi Media Labs Ltd IPO Details

Listing Date

21 Jan 2026

Bid Price

₹343 - ₹361

Lot Size

41 Shares

Minimum Investment

₹14,801 / Lot

Issue Size

₹1788.62 Cr

Schedule

    Here are the important dates you need to know in order to participate in this IPO

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Offer Start Date

13th Jan

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Offer End Date

16th Jan

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Allotment Date

19th Jan

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Refund Initiation

20th Jan

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Demat Transfer

20th Jan

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Listing Date

21st Jan

About Amagi Media Labs Ltd IPO

Incorporated in 2008, Amagi Media Labs Limited operates in the cloud-based broadcast and connected TV technology space. The company provides software-led solutions that support content creation, distribution, and monetisation across traditional television and streaming environments. Its offerings are used by broadcasters, content owners, and streaming platforms to launch and manage live linear channels, including those distributed through Free Ad-supported Streaming TV (FAST) platforms. Amagi’s product portfolio covers areas such as cloud playout, content scheduling, ad insertion, and data analytics, enabling clients to manage channel operations and advertising workflows through a software-as-a-service model.
 

Amagi has operations across multiple geographies, including the United States, Europe, and Asia, and serves a broad base of content partners globally. As of March 31, 2025, the company employed 884 full-time staff, with a significant portion engaged in technology and engineering roles across locations such as Bengaluru, the US, Croatia, and Poland. The remaining workforce is involved in customer-facing functions, including delivery and support. The company’s business model is aligned with the growing adoption of connected TV and digital broadcasting formats, reflecting shifts in how television content is distributed and monetised across markets.

Amagi Media Labs Ltd Shareholding Pattern

  Pre-Issue Post-Issue
Promoter Group 15.7% 13.26%
Public Group 84.3% 86.74%

Amagi Media Labs Ltd IPO Reservation

QIB Shares Offered 1,48,63,866 (30%)
NII (HNI) Shares Offered 74,31,933 (15%)
Retail Shares Offered 49,54,622 (10%)
Anchor Investor Shares Offered 2,22,95,800 (45%)
Total Shares Offered 4,95,46,220
Total Shares With Anchor Investor 4,95,46,220

Amagi Media Labs Ltd IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 41 ₹14,801
Retail (Max) 13 533 ₹1,92,413
S HNI (Min) 14 574 ₹2,07,214
S HNI (Max) 67 2,747 ₹9,91,667
B HNI (MIN) 68 2,788 ₹10,06,468

Amagi Media Labs Ltd IPO Anchor Portion Size

Bid Date January 12, 2026

Amagi Media Labs Ltd IPO registrar

MUFG Intime India Pvt Ltd
Phone Number +91 810 811 4949
Email Id amagimedia.ipo@in.mpms.mufg.com
Website https://in.mpms.mufg.com

Amagi Media Labs Ltd IPO Lead Manager

1. Kotak Mahindra Capital Company Limited

2. Citigroup Global Markets India Private Limited

3. Goldman Sachs (India) Securities Private Limited

4. IIFL Capital Services Limited

5. Avendus Capital Private Limited

Amagi Media Labs Ltd Financial Information

March 31, 2025 March 31, 2024 March 31, 2023
Net Worth ₹509.45 Cr ₹496.8 Cr ₹644.49 Cr
Reserves and Surplus ₹492.37 Cr ₹496.33 Cr ₹644.01 Cr
Total Borrowing ₹0 Cr ₹0 Cr ₹0 Cr

Amagi Media Labs Ltd IPO Subscription LIVE Status

Category No. of shares offered No. of shares bid Subscription (Times)
Qualified Institutional Buyers (QIBs) 1,45,83,482 49,24,23,817 33.7659
Non Institutional Investors (NIIs) 76,09,864 28,43,34,877 37.364
Retail Individual Investors (RIIs) 50,73,243 4,72,53,566 9.3143
Total 2,72,66,589 82,40,12,260 30.22

Strength of Amagi Media Labs Ltd

  • One-stop glass-to-glass solutions provider.
  • Positioned within a three-sided marketplace to leverage strong network effects.
  • Proprietary, award-winning technology platform with artificial intelligence capabilities.
  • Trusted by global customers with long-term relationships.
  • Visionary founders with strong leadership and a culture of innovation.

Risks Involved

  • The company has experienced losses and negative cash flows in the past and any increases in expenses, decline in revenues or negative cash flows in future periods could adversely affect its business, results of operations, financial condition and the trading price of the company's Equity Shares.
  • The company's revenue from operations from the America Region and Europe (including UK) was Rs.5,161.06 million, or 73.23%, and Rs.1,217.20 million, or 17.27%, respectively, of its revenue from operations during the six months ended September 30, 2025, and Rs.8,470.70 million, or 72.86%, and Rs.2,016.58 million, or 17.34%, respectively, of the company's revenue from operations during the Financial Year 2025, each based on Ind AS 108 (Operating Segments). Any adverse changes in the economic conditions that affect the economies of the geographies and markets in which we have a presence could adversely affect its business, results of operations, financial condition and cash flows.
  • Vinculum Advisors LLP, a member of the company's Promoter Group, has acquired Equity Shares from certain Shareholders during the preceding year at a price that may be lower than the Offer Price.
  • The company depends on cloud infrastructure operated by third parties for its platform and solutions, and any disruption in the operation of such infrastructure could adversely affect the company's business, results of operations, financial condition and cash flows, and subject the company to liability.
  • Technology failures or interruptions in the availability of its cloud-based solutions could have an adverse effect on the company's business, results of operations, financial condition and cash flows.
  • An inability to dedicate sufficient resources to its research and development operations could erode the company's competitive advantage and accordingly, adversely affect its business, results of operations, financial condition and cash flows.
  • The company's business and revenue from operations are highly concentrated in the United States, and any adverse changes in the geopolitical, economic or regulatory environment of the United States could adversely affect its business, results of operations, financial condition and cash flows.
  • The determination of the Price Band is based on a variety of factors and assumptions and the Offer Price of the Equity Shares, market capitalization and price to earnings ratio based on the Offer Price of the Equity Shares, may not be indicative of the market price of its Equity Shares upon listing or thereafter.
  • The company's utilization of the Net Proceeds for expenses towards technology and cloud infrastructure will not result in the creation of any tangible or intangible assets and will be recorded as expenses in the company's statement of profit and loss.
  • The markets for its solutions are new, unproven and evolving, and the company's future success depends on the growth and expansion of these markets and its ability to adapt and respond effectively to evolving markets.
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Strength of Amagi Media Labs Ltd

  • Operates in the cloud-based broadcast and connected TV technology segment, supporting content distribution and advertising workflows across digital platforms.

  • Offers software-led solutions covering channel management, ad insertion, and analytics through a SaaS-based delivery model.

  • Serves broadcasters, content owners, and streaming platforms across multiple geographies, including the US, Europe, and Asia.

  • Maintains a technology-focused workforce, with a large proportion of employees engaged in engineering and product development roles.

  • Demonstrates operating activity across FAST platforms and connected TV environments, aligned with evolving content consumption trends.

Risks Involved

  • Business performance may be influenced by changes in advertising expenditure, viewing behaviour, and adoption of connected TV platforms across markets.

  • Operations depend on continued demand from broadcasters and streaming platforms, which may be affected by regulatory, technological, or commercial shifts.

  • Revenue visibility may vary based on client usage patterns and platform-level changes within the digital advertising ecosystem.

  • The company operates in a technology-driven environment where ongoing product development and system reliability are essential to service continuity.

Industry Outlook of Amagi Media Labs IPO

  • The broadcast and connected TV industry is undergoing a structural shift as audiences increasingly consume content through internet-enabled televisions and streaming platforms rather than traditional linear television.

  • Free Ad-supported Streaming TV (FAST) platforms have emerged as a distribution model for content owners seeking monetisation without subscription-based access, contributing to changes in channel creation and advertising formats.

  • Advertisers are allocating budgets towards digital and addressable advertising formats, influencing demand for server-side ad insertion, analytics, and measurement tools used in connected TV environments.

  • Cloud-based playout and channel management solutions are being adopted to reduce reliance on traditional broadcast infrastructure and to support flexible content scheduling across regions.

  • Technology providers operating in this segment are required to adapt to evolving regulatory norms, platform standards, and data usage practices across different markets.

  • Growth in connected TV adoption across regions such as North America, Europe, and parts of Asia continues to influence how content is distributed, monetised, and measured within the media ecosystem.


Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your IPO allotment status for Amagi Media Labs IPO.

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Frequently Asked Questions

What is Amagi Media Labs Ltd IPO?

Answer Field

Amagi Media Labs Ltd IPO is a Mainboard IPO of 4,95,46,220 equity shares of a face value of ₹5 aggregating up to ₹1788.62 Crores. The issue is priced at ₹343 to ₹361 per share. The minimum order quantity is 41 Shares. The IPO opens on January 13, 2026, and closes on January 16, 2026. MUFG Intime India Pvt Ltd is the registrar for the IPO. The shares are proposed to be listed on BSE,NSE.

When Amagi Media Labs Ltd IPO will open?

Answer Field

The Amagi Media Labs Ltd IPO opens on January 13, 2026 and closes on January 16, 2026.

What is the lot size of Amagi Media Labs Ltd?

Answer Field

Amagi Media Labs Ltd lot size is 41 shares, and the minimum amount required is ₹14,801.

How to apply for Amagi Media Labs Ltd IPO?

Answer Field

You can apply in Amagi Media Labs Ltd IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. To apply for an IPO:

• Login to Bajaj Broking account App/Website & click on IPO

• Enter the number of lots and price at which you wish to apply.

• Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.

• You will receive a mandate notification to block funds in your UPI app.

• Approve the mandate request on your UPI and funds will be blocked.

When is Amagi Media Labs Ltd IPO allotment?

Answer Field

The finalization of Basis of Allotment for Amagi Media Labs Ltd IPO will be done on January 19, 2026, and the allotted shares will be credited to your demat account by January 20, 2026.

When is Amagi Media Labs Ltd IPO listing date?

Answer Field

The Amagi Media Labs Ltd listing date is January 21, 2026.

Who is the registrar of Amagi Media Labs Ltd IPO?

Answer Field

The registrar of Amagi Media Labs Ltd IPO is MUFG Intime India Pvt Ltd

Which company is the book-running lead manager of the IPO?

Answer Field

Kotak Mahindra Capital Company Limited,Citigroup Global Markets India Private Limited,Goldman Sachs (India) Securities Private Limited,IIFL Capital Services Limited,Avendus Capital Private Limited will be the book-running lead manager of this IPO.

What is the fresh issue of Amagi Media Labs Ltd IPO?

Answer Field

The fresh issue size is ₹816 Crores equity shares.

What minimum lot size can retail subscribers subscribe to Amagi Media Labs Ltd?

Answer Field

Retail investors can subscribe to a minimum of one lot, 41 shares and ₹14,801 amount.

How can I approve the UPI mandate request for Amagi Media Labs Ltd IPO?

Answer Field

To apply for Amagi Media Labs Ltd IPO, you need to log in to your demat account to complete the bidding process. Then, approve the payment mandate on your UPI app.

What is the price range of Amagi Media Labs Ltd?

Answer Field

The price of each Amagi Media Labs Ltd share will be ranging in between ₹343 to ₹361 per share.

What is the cut-off time for the UPI mandate for Amagi Media Labs Ltd IPO?

Answer Field

The cut-off time for the UPI mandate confirmation is 5:00 PM, January 16, 2026.

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