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Here are the important dates you need to know in order to participate in this IPO
Offer Start Date
17th Mar
Offer End Date
20th Mar
Allotment Date
23rd Mar
Refund Initiation
24th Mar
Demat Transfer
24th Mar
Listing Date
25th Mar
Incorporated in 2011, Novus Loyalty Ltd operates as a technology-focused organisation that provides loyalty and rewards solutions for businesses across multiple sectors, including fintech, e-commerce, software, banking, FMCG, and real estate. The company has developed a digital loyalty platform designed to support customer engagement programmes through technology-based systems. Its platform enables enterprises to run reward programmes such as point-based incentives, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital voucher distribution. These programmes are intended to assist businesses in managing customer engagement, retention, and acquisition initiatives through structured loyalty mechanisms.
The company offers both on-premises deployment and software-as-a-service (SaaS) delivery models. The on-premises model allows clients to host the platform on their own servers or private cloud environments, providing greater control over infrastructure and data management requirements. The SaaS model operates through a cloud-based subscription structure that allows businesses to deploy loyalty programmes without maintaining dedicated infrastructure. The platform supports integration across web interfaces, mobile applications, and physical retail channels. As of 31 January 2026, the company reported a workforce of approximately 50 personnel and maintains operational presence across several Indian states including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, along with international markets such as the UAE, USA, Australia, and Puerto Rico.
| Pre-Issue | Post-Issue | |
|---|---|---|
| Promoter Group | 95.62% | 70.05% |
| Public Group | 4.38% | 29.95% |
| QIB Shares Offered | 8,10,000 (19.66%) |
| NII (HNI) Shares Offered | 5,85,000 (14.2%) |
| Retail Shares Offered | 13,65,000 (33.13%) |
| Anchor Investor Shares Offered | 11,30,000 (27.43%) |
| Total Shares Offered | 41,20,000 |
| Total Shares With Anchor Investor | 41,20,000 |
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 2,000 | ₹2,92,000 |
| Retail (Max) | 2 | 2,000 | ₹2,92,000 |
| S HNI (Min) | 3 | 3,000 | ₹4,38,000 |
| S HNI (Max) | 6 | 6,000 | ₹8,76,000 |
| B HNI (MIN) | 7 | 7,000 | ₹10,22,000 |
| Bid Date | March 16, 2026 |
| KFin Techologies Ltd | |
|---|---|
| Phone Number | +91-40-67162222 |
| Email Id | novus.ipo@kfintech.com |
| Website | www.kfintech.com |
1. Smart Horizon Capital Advisors Private Limited
| March 31, 2026 | March 31, 2025 | March 31, 2024 | |
|---|---|---|---|
| Net Worth | ₹61.52 Cr | ₹12.51 Cr | ₹9.5 Cr |
| Reserves and Surplus | ₹45.97 Cr | ₹12.5 Cr | ₹9.49 Cr |
| Total Borrowing | ₹0 Cr | ₹0 Cr | ₹0.82 Cr |
| Category | No. of shares offered | No. of shares bid | Subscription (Times) |
|---|---|---|---|
| Qualified Institutional Buyers (QIBs) | 8,10,000 | 11,15,000 | 1.38 |
| Non Institutional Investors (NIIs) | 8,16,000 | 9,14,000 | 1.12 |
| Retail Individual Investors (RIIs) | 13,64,000 | 24,80,000 | 1.82 |
| Total | 29,90,000 | 45,09,000 | 1.51 |
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The India loyalty management market is experiencing developments that are influencing the way brands interact with consumers and maintain customer relationships.
Increasing digitalisation across the retail and service sectors is contributing to changes in customer engagement practices.
The growing use of smartphones and wider internet accessibility across urban and rural regions in India are supporting this shift towards digital engagement channels.
Businesses are gradually incorporating digital tools to manage customer relationships and track purchasing behaviour.
The ongoing digital transformation within the retail industry is contributing to the adoption of loyalty management systems in this segment.
Retail companies are introducing technology-driven solutions to organise and administer loyalty programmes more efficiently.
Digital loyalty and engagement platforms, including mobile applications and web-based portals, are becoming more common in customer engagement strategies.
These platforms enable businesses to interact with consumers through multiple digital touchpoints.
Retail organisations are using these tools to provide structured reward programmes and personalised communication.
The integration of digital platforms with loyalty programmes is supporting more organised customer engagement across different channels.
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Novus Loyalty Ltd IPO is a SME IPO of 41,20,000 equity shares of a face value of ₹10 aggregating up to ₹60.15 Crores. The issue is priced at ₹139 to ₹146 per share. The minimum order quantity is 1000 Shares. The IPO opens on March 17, 2026, and closes on March 20, 2026. KFin Techologies Ltd is the registrar for the IPO. The shares are proposed to be listed on BSE-SME.
The Novus Loyalty Ltd IPO opens on March 17, 2026 and closes on March 20, 2026.
Novus Loyalty Ltd lot size is 1000 shares, and the minimum amount required is ₹2,92,000.
You can apply in Novus Loyalty Ltd IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. To apply for an IPO:
The finalization of Basis of Allotment for Novus Loyalty Ltd IPO will be done on March 23, 2026, and the allotted shares will be credited to your demat account by March 24, 2026.
The Novus Loyalty Ltd listing date is March 25, 2026.
The registrar of Novus Loyalty Ltd IPO is KFin Techologies Ltd
Smart Horizon Capital Advisors Private Limited will be the book-running lead manager of this IPO.
The fresh issue size is ₹48.18 Crores equity shares.
Retail investors can subscribe to a minimum of one lot, 1000 shares and ₹2,92,000 amount.
To apply for Novus Loyalty Ltd IPO, you need to log in to your demat account to complete the bidding process. Then, approve the payment mandate on your UPI app.
The price of each Novus Loyalty Ltd share will be ranging in between ₹139 to ₹146 per share.
The cut-off time for the UPI mandate confirmation is 5:00 PM, March 20, 2026.
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