Incorporated in 2011, Novus Loyalty Ltd operates as a technology-focused organisation that provides loyalty and rewards solutions for businesses across multiple sectors, including fintech, e-commerce, software, banking, FMCG, and real estate. The company has developed a digital loyalty platform designed to support customer engagement programmes through technology-based systems. Its platform enables enterprises to run reward programmes such as point-based incentives, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital voucher distribution. These programmes are intended to assist businesses in managing customer engagement, retention, and acquisition initiatives through structured loyalty mechanisms.
The company offers both on-premises deployment and software-as-a-service (SaaS) delivery models. The on-premises model allows clients to host the platform on their own servers or private cloud environments, providing greater control over infrastructure and data management requirements. The SaaS model operates through a cloud-based subscription structure that allows businesses to deploy loyalty programmes without maintaining dedicated infrastructure. The platform supports integration across web interfaces, mobile applications, and physical retail channels. As of 31 January 2026, the company reported a workforce of approximately 50 personnel and maintains operational presence across several Indian states including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, along with international markets such as the UAE, USA, Australia, and Puerto Rico.