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Novus Loyalty Ltd

Novus Loyalty Ltd IPO opened on 17 Mar 2026 and closed on 20 Mar 2026, with a price band of ₹139–₹146 per share. The IPO had a lot size of 1000 shares, requiring a minimum investment of ₹2,92,000 per lot at the upper price band. The issue size was ₹60.15 crore, and the shares get listed on 25 Mar 2026.

Novus Loyalty Ltd IPO Details

Listing Date

25 Mar 2026

Bid Price

₹139 - ₹146

Lot Size

1000 Shares

Minimum Investment

₹2,92,000 / 2 Lots

Issue Size

₹60.15 Cr

Key Dates to Track

    Here are the important dates you need to know in order to participate in this IPO

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Offer Start Date

17th Mar

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Offer End Date

20th Mar

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Allotment Date

23rd Mar

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Refund Initiation

24th Mar

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Demat Transfer

24th Mar

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Listing Date

25th Mar

About Novus Loyalty Ltd IPO

Incorporated in 2011, Novus Loyalty Ltd operates as a technology-focused organisation that provides loyalty and rewards solutions for businesses across multiple sectors, including fintech, e-commerce, software, banking, FMCG, and real estate. The company has developed a digital loyalty platform designed to support customer engagement programmes through technology-based systems. Its platform enables enterprises to run reward programmes such as point-based incentives, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital voucher distribution. These programmes are intended to assist businesses in managing customer engagement, retention, and acquisition initiatives through structured loyalty mechanisms.
 

The company offers both on-premises deployment and software-as-a-service (SaaS) delivery models. The on-premises model allows clients to host the platform on their own servers or private cloud environments, providing greater control over infrastructure and data management requirements. The SaaS model operates through a cloud-based subscription structure that allows businesses to deploy loyalty programmes without maintaining dedicated infrastructure. The platform supports integration across web interfaces, mobile applications, and physical retail channels. As of 31 January 2026, the company reported a workforce of approximately 50 personnel and maintains operational presence across several Indian states including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, along with international markets such as the UAE, USA, Australia, and Puerto Rico.

Novus Loyalty Ltd Shareholding Pattern

  Pre-Issue Post-Issue
Promoter Group 95.62% 70.05%
Public Group 4.38% 29.95%

Novus Loyalty Ltd IPO Reservation

QIB Shares Offered 8,10,000 (19.66%)
NII (HNI) Shares Offered 5,85,000 (14.2%)
Retail Shares Offered 13,65,000 (33.13%)
Anchor Investor Shares Offered 11,30,000 (27.43%)
Total Shares Offered 41,20,000
Total Shares With Anchor Investor 41,20,000

Novus Loyalty Ltd IPO Lot Size

Application Lots Shares Amount
Retail (Min) 2 2,000 ₹2,92,000
Retail (Max) 2 2,000 ₹2,92,000
S HNI (Min) 3 3,000 ₹4,38,000
S HNI (Max) 6 6,000 ₹8,76,000
B HNI (MIN) 7 7,000 ₹10,22,000

Novus Loyalty Ltd IPO Anchor Portion Size

Bid Date March 16, 2026

Novus Loyalty Ltd IPO registrar

KFin Techologies Ltd
Phone Number +91-40-67162222
Email Id novus.ipo@kfintech.com
Website www.kfintech.com

Novus Loyalty Ltd IPO Lead Manager

1. Smart Horizon Capital Advisors Private Limited

Novus Loyalty Ltd Financial Information

March 31, 2025 March 31, 2024 March 31, 2023
Net Worth ₹13.09 Cr ₹9.5 Cr ₹6.54 Cr
Reserves and Surplus ₹13.08 Cr ₹9.49 Cr ₹6.53 Cr
Total Borrowing ₹0 Cr ₹0.82 Cr ₹3.53 Cr

Novus Loyalty Ltd IPO Subscription LIVE Status

Category No. of shares offered No. of shares bid Subscription (Times)
Qualified Institutional Buyers (QIBs) 8,10,000 11,15,000 1.38
Non Institutional Investors (NIIs) 8,16,000 9,14,000 1.12
Retail Individual Investors (RIIs) 13,64,000 24,80,000 1.82
Total 29,90,000 45,09,000 1.51

Strength of Novus Loyalty Ltd

  • Comprehensive Loyalty Solutions.
  • Experienced promoters and management team.
  • Clients in International Market.
  • Quality assurance, quality certification and compliance.
  • Professional Management.

Risks Involved

  • The company is highly dependent on certain key customers for a substantial portion of its revenues. Loss of relationship with any of the customers may have a material adverse effect on the Company's profitability and results of operations.
  • The Company's success is dependent on its ability to develop and innovate the Company's platform, products and solutions in a cost efficient and timely manner. Any failure to do so or inability of its products/solutions to satisfy the Company's customers or perform as desired could adversely impact its business, results of operations, cash flows and financial condition.
  • The Company has not entered into any long-term contracts with few of its customers. Inability to maintain regular order flow would adversely impact the Company's revenues and profitability.
  • The success of its business hinges on the Company's ability to continually innovate in response to shifting customer needs, adopt and develop new technologies, and adapt to evolving industry standards. Operating in an industry characterized by rapid technological advancements, dynamic industry standards, frequent service introductions, and changing customer demands, the company recognize the necessity to stay ahead.
  • Significant disruptions in the Company's information technology systems or breaches of data security could affect the Company's business and reputation.
  • The Company has negative cash flows in the past years, details of which are given below. Sustained negative cash flow could impact its growth and business.
  • Certain of the company Group companies have incurred losses and have negative Net Worth in the past years.
  • The company generates its majority of the sales from domestic market of which major portion of sales from the Company's operations is generated from certain geographical regions especially, Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, New Delhi, Karnataka and minority portion of sales is from international market. Any adverse developments affecting its operations in these regions could have an adverse impact on the Company's revenue and results of operations.
  • The company has certain outstanding litigation against it, an adverse outcome of which may adversely affect the Company's business, reputation and results of operations.
  • The company has relied on certain suppliers for its operations. Furthermore,the company has not entered into any long-term agreement or contract with the suppliers. The potential loss of any one or more of the Company's major suppliers would have a material effect on its business operations and profitability.
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Industry Outlook of Novus Loyalty IPO

  • The India loyalty management market is experiencing developments that are influencing the way brands interact with consumers and maintain customer relationships.

  • Increasing digitalisation across the retail and service sectors is contributing to changes in customer engagement practices.

  • The growing use of smartphones and wider internet accessibility across urban and rural regions in India are supporting this shift towards digital engagement channels.

  • Businesses are gradually incorporating digital tools to manage customer relationships and track purchasing behaviour.

  • The ongoing digital transformation within the retail industry is contributing to the adoption of loyalty management systems in this segment.

  • Retail companies are introducing technology-driven solutions to organise and administer loyalty programmes more efficiently.

  • Digital loyalty and engagement platforms, including mobile applications and web-based portals, are becoming more common in customer engagement strategies.

  • These platforms enable businesses to interact with consumers through multiple digital touchpoints.

  • Retail organisations are using these tools to provide structured reward programmes and personalised communication.

  • The integration of digital platforms with loyalty programmes is supporting more organised customer engagement across different channels.

Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your IPO allotment status for GSP Crop Science IPO.

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Frequently Asked Questions

What is Novus Loyalty Ltd IPO?

Answer Field

Novus Loyalty Ltd IPO is a SME IPO of 41,20,000 equity shares of a face value of ₹10 aggregating up to ₹60.15 Crores. The issue is priced at ₹139 to ₹146 per share. The minimum order quantity is 1000 Shares. The IPO opens on March 17, 2026, and closes on March 20, 2026. KFin Techologies Ltd is the registrar for the IPO. The shares are proposed to be listed on BSE-SME.

When Novus Loyalty Ltd IPO will open?

Answer Field

The Novus Loyalty Ltd IPO opens on March 17, 2026 and closes on March 20, 2026.

What is the lot size of Novus Loyalty Ltd?

Answer Field

Novus Loyalty Ltd lot size is 1000 shares, and the minimum amount required is ₹2,92,000.

How to apply for Novus Loyalty Ltd IPO?

Answer Field

You can apply in Novus Loyalty Ltd IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. To apply for an IPO:

• Login to Bajaj Broking account App/Website & click on IPO

• Enter the number of lots and price at which you wish to apply.

• Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.

• You will receive a mandate notification to block funds in your UPI app.

• Approve the mandate request on your UPI and funds will be blocked.

When is Novus Loyalty Ltd IPO allotment?

Answer Field

The finalization of Basis of Allotment for Novus Loyalty Ltd IPO will be done on March 23, 2026, and the allotted shares will be credited to your demat account by March 24, 2026.

When is Novus Loyalty Ltd IPO listing date?

Answer Field

The Novus Loyalty Ltd listing date is March 25, 2026.

Who is the registrar of Novus Loyalty Ltd IPO?

Answer Field

The registrar of Novus Loyalty Ltd IPO is KFin Techologies Ltd

Which company is the book-running lead manager of the IPO?

Answer Field

Smart Horizon Capital Advisors Private Limited will be the book-running lead manager of this IPO.

What is the fresh issue of Novus Loyalty Ltd IPO?

Answer Field

The fresh issue size is ₹48.18 Crores equity shares.

What minimum lot size can retail subscribers subscribe to Novus Loyalty Ltd?

Answer Field

Retail investors can subscribe to a minimum of one lot, 1000 shares and ₹2,92,000 amount.

How can I approve the UPI mandate request for Novus Loyalty Ltd IPO?

Answer Field

To apply for Novus Loyalty Ltd IPO, you need to log in to your demat account to complete the bidding process. Then, approve the payment mandate on your UPI app.

What is the price range of Novus Loyalty Ltd?

Answer Field

The price of each Novus Loyalty Ltd share will be ranging in between ₹139 to ₹146 per share.

What is the cut-off time for the UPI mandate for Novus Loyalty Ltd IPO?

Answer Field

The cut-off time for the UPI mandate confirmation is 5:00 PM, March 20, 2026.

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