Amba Auto Sales and Services Ltd, incorporated in 2005, operates as an authorised dealer of Bajaj Auto Limited and LG Electronics India Limited under the brand names Amba Bajaj and Amba LG Best Shop. The company’s operations span two primary segments—automobiles and consumer electronics. In the automotive segment, it is involved in the sale and servicing of motorcycles, scooters, including Chetak, sports bikes such as KTM models, and three-wheelers. In the consumer electronics segment, it offers products such as televisions, air conditioners, refrigerators, washing machines, and small appliances. As of February 28, 2025, the company had 112 personnel engaged in servicing and repair functions across 18 service centres.
The company operates through a network of 29 showrooms and service centres across the automobile and consumer electronics segments within Bengaluru, providing access to both product sales and after-sales services. As of February 28, 2026, its workforce included 254 permanent employees. Its business model covers multiple aspects of the retail value chain, including new vehicle sales, after-sales servicing, spare parts, lubricants, and accessories. It also facilitates third-party financial and insurance products as part of its automotive offering. In the consumer electronics segment, the company maintains a diversified product portfolio across household appliances, aligning its operations with urban retail demand and service requirements.