Recode Studios Ltd, incorporated in 2021, operates in the Indian beauty and personal care segment under the brand “Recode”. The company’s business model involves branding, sourcing, and distribution of products across multiple categories, including make-up, skincare, body care, and beauty accessories. Its portfolio consists of over 350 stock keeping units (SKUs) across varied price points, covering face, eye, and lip make-up, along with face and body care products. The company follows an asset-light approach, with manufacturing outsourced to third-party producers based in India, while focusing on brand development and product positioning.
The company distributes its products through an omnichannel network that includes company-owned company-operated (COCO) stores, franchisee-owned franchisee-operated (FOFO) stores, third-party e-commerce platforms, and its own website and mobile application. As of 30 September 2025, it operated 24 stores across 14 states, comprising 3 COCO stores and 21 FOFO stores. Offline sales are generated through its retail outlets, while online sales are conducted via its digital platforms and marketplaces such as Amazon, Nykaa, Myntra, and Flipkart, enabling wider geographic reach and customer access.