Incorporated in 2018, SMR Jewels Limited is engaged in the design and distribution of designer heritage jewellery inspired by India’s cultural and artistic traditions. The company’s product portfolio includes heritage jewellery, nature-inspired collections, and traditional jewellery such as Jadtar, Meenakari, Polki, bridal, and festive designs. Its collections are created to cater to varying customer preferences, ranging from traditional ceremonial jewellery to contemporary pieces designed for modern occasions. The company develops jewellery concepts and designs internally, while manufacturing activities are outsourced to artisans and craftsmen with specialised skills in jewellery production.
The company’s theme-based jewellery collections draw inspiration from mythology, spirituality, and cultural storytelling, including motifs associated with Radha-Krishna, Buddha, floral elements, vines, animals, and seasonal patterns. These collections are positioned around craftsmanship, artistic detailing, and cultural expression. SMR Jewels Limited supplies products to jewellery retailers and businesses, including HSJ, Rokde Jewellers, WHP, JOSCO Jewellers, Kalamandir Jewellers, Vaibhav Jewellers, and D. P. Abhushan Limited. As of March 31, 2026, the company had 23 permanent employees and also worked with a wider network of artisans and job workers supporting its operations.