Industry Outlook of ScaleSauce IPO
The broader digital advertising market in India had revenue of about USD 13,632.3 million in 2024, and is projected to reach around USD 32,328.8 million by 2030, at a compound annual growth rate (CAGR) of about 15.3 %.
The Indian social-media management market (a core domain for ScaleSauce) had revenue near USD 263.3 million in 2024, with forecasts projecting growth to around USD 1,162.1 million by 2030 (CAGR ~ 28.4 %).
Increasing internet penetration, rising smartphone usage, and greater adoption of digital-first marketing by brands — including in non-metropolitan and regional markets — are driving growth in demand for digital-marketing and social-media services in India.
The shift from traditional advertising channels toward digital and online platforms gives agencies like ScaleSauce more opportunities to service clients seeking social-media presence, content creation, and digital brand outreach.
As clients increasingly outsource digital marketing and social media operations, the market for outsourcing social-media management and full-service digital marketing is likely to remain favourable over the coming years.
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