Incorporated in 2009, K. V. Toys India Ltd. operates in the contract manufacturing and sale of plastic-moulded and metal-based toys designed for children in educational and recreational segments. The company offers a range of friction-powered toys, soft bullet guns, ABS (Acrylonitrile Butadiene Styrene) toys, pullback models, battery-operated and electronic toys, press-and-go products, die-cast vehicles, bubble toys, dolls, and related categories. It has developed a set of proprietary brands positioned for different toy segments, including Alia & Olivia for the doll category, Yes Motors for die-cast cars, Funny Bubbles for bubble-based toys, and Thunder Strike in the soft bullet toy range.
K. V. Toys operates through a contract manufacturing model, working with several OEM facilities located across India under exclusive arrangements. The company was incorporated in its current form in 2023 under the Companies Act, 2013, with a registered Corporate Identification Number issued by the Central Registration Centre. As part of its business integration plan, K. V. Toys entered into a Business Transfer Agreement in February 2025 to take over the running business of M/s KV Impex, a proprietorship of one of the promoters, with assets and liabilities transferred on a going-concern basis effective January 2025. The product portfolio and operational structure continue to reflect a focus on a broad spectrum of toy categories under a contract manufacturing approach.