SSMD Agrotech India Limited, operating under the name House of Manohar (HOM), traces its origins to two separate proprietorship firms—Manohar Lal Jaigopal Agro Industries and S.S. Agro India. These later merged to form Shree Dhanlaxmi Flour Mills Private Limited and were eventually renamed SSMD Agrotech India Private Limited. The company is involved in manufacturing, trading, and repacking a broad range of agro-food products under four brands: Manohar Agro, Super S.S., Delhi Special, and Shri Dhanlaxmi. Its product line includes puffed rice, ramdana (cholai), gram flour, matar flour, chana dal, idli rava, rice powder, and several by-products derived from chana dal such as chana chilka, chana churi, chana khanda, and chana sattu. The company has gradually expanded its operations, aligning its offerings with the needs of both household and commercial buyers.
The company manages its distribution through a network of distributors across regions such as Delhi/NCR, Haryana, Uttar Pradesh, Punjab, and Uttarakhand. Alongside its B2B presence, it also operates in the D2C market through micro manufacturing units and a dedicated dark store model, where it additionally produces items such as atta, mustard oil, and spices. SSMD Agrotech India Limited runs three manufacturing facilities and one D2C dark store to support its supply chain. Through its House of Manohar identity, the company maintains a model that blends established distribution practices with consumer-centric channels. This approach allows it to offer a range of agro-food products while managing sourcing, processing, and packaging within a unified operational framework.