Incorporated in 2016, Wakefit Innovations Limited is an Indian direct-to-consumer entity in the home and sleep solutions segment. The company began by offering memory foam mattresses directly through online channels, which allowed it to reach customers without intermediaries. Over time, its product range expanded to include pillows, beds, sofas, study tables, wardrobes, and other items intended for household use. The distribution model is centred on digital platforms supported by logistics and customer support systems, which enables access to buyers across urban and semi-urban locations. The portfolio covers mattresses, furniture, and furnishings, which positions the company within the broader home and furnishings category.
Wakefit Innovations Limited distributes products through its own channels and external platforms, including online marketplaces and select multi-brand outlets. According to available disclosures, the company has a presence across 700 districts in 28 states and 6 union territories, with 125 stores in 62 cities across 19 states and 2 union territories as of 30 September 2025. The operating structure follows a full-stack model, covering product design, manufacturing, distribution, and customer interaction. The stated objective of this approach is to maintain visibility over multiple stages of the value chain and offer a uniform experience across channels. A combination of digital distribution and physical touchpoints forms the basis of its omnichannel presence.