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Cult.fit Limited operates an integrated fitness and wellness platform offering fitness centre memberships, digital fitness services, sports facilities, and fitness products under the Cultsport brand. The company has expanded its presence through a combination of company-owned centres, franchise partners, and an omnichannel retail network, serving customers across India.
Organised fitness holds a small share of India's health and wellness spending. Fewer than 1 in 100 Indians hold a gym membership, against roughly 1 in 5 Americans. Most Indian gyms remain single-location, owner-run outlets. Cult.fit has built its business inside that gap, with a chain of group-workout centres and gyms across Indian cities.
Curefit Healthcare Limited, which operates under the Cult.fit brand, filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) on July 6, 2026, for an initial public offering (IPO). The company runs fitness centres and gyms, sells fitness equipment and apparel under the Cultsport brand, and offers workouts through its app.
The IPO comprises a fresh issue and an offer for sale, according to the DRHP. This article gives investors a plain summary of the company's operations, financial position, industry presence and business risks, based on the DRHP and publicly reported details.
The table below highlights the key details of the proposed public issue based on information available in the DRHP. Certain details such as the price band, lot size and issue dates are yet to be announced.
| Particulars | Details |
|---|---|
| IPO Type | Book Built Issue |
| IPO Open Date | To be announced |
| IPO Close Date | To be announced |
| Face Value | ₹1 per equity share |
| Price Band | To be announced |
| Lot Size | To be announced |
| Fresh Issue | Up to ₹950 crore |
| Offer for Sale | Up to 17,86,09,200 equity shares |
| Listing Exchange | NSE and BSE |
The public issue comprises both a fresh issue and an offer for sale (OFS). The Fresh Issue is valued at up to ₹950 crore, and the company will receive these proceeds directly (Source: SEBI DRHP filing). The OFS comprises up to 1,786,092,000 equity shares being sold by existing shareholders, including early institutional investors and co-founder Mukesh Bansal.
The final price band, issue dates and lot size are yet to be announced. The allocation across investor categories will be announced in the final offer documents subject to SEBI regulations.
Curefit Healthcare Limited was founded in 2016 in Bengaluru, Karnataka, by Mukesh Bansal and Ankit Nagori. Bansal earlier co-founded the fashion retailer Myntra. The company began with group-workout centres in Bengaluru and expanded into gyms, fitness products and digital workouts over the following decade. Its registered office remains in Bengaluru.
Cult.fit runs two connected businesses: fitness services and fitness products.
The fitness services arm operates:
Cult centres, which offer trainer-led group workouts such as strength training, yoga, dance fitness and boxing
Cult gyms, run through a mix of company-owned and franchised outlets
Cultpass memberships, which give members access across centres and gyms in the network
The fitness products arm sells treadmills, exercise bikes, cycles, apparel and accessories under the Cultsport brand. Products sell through the company's app and website, its centres, and third-party online marketplaces. The company also grew through acquisitions of sports-facility and fitness-equipment businesses over the years.
The Cult.fit app supports the network. It handles class bookings, home workouts and activity tracking and works as the storefront for Cultsport.
Cult.fit generates revenue through two primary business segments: fitness services and fitness products. Fitness services accounted for 69.62% of revenue from operations in FY2026 and included income from Cultpass memberships, company-operated fitness centres, franchise and marketplace gyms, personal training, group fitness classes, sports facilities, and digital fitness offerings.
Fitness Products contributed the remaining 30.38% of revenue and included sales of fitness equipment, accessories, activewear, footwear, and recovery products under the Cultsport brand through online and offline channels.
Cult.fit operates in India's organised fitness segment, which competes with a far bigger base of unorganised, single-location gyms. Few fitness chains in India are listed, which limits direct listed-peer comparison in the DRHP.
The company's spread across owned centres, franchised gyms, a product brand and an app separates it from operators that run gyms alone. This mix lets one member relationship feed several revenue lines.
India's fitness services market continues to shift from unorganised gyms toward organised chains with standard equipment, trained staff and app-based booking. Health awareness rose after the pandemic, and urban consumers now spend more on preventive fitness than a decade ago.
Growth drivers for organised fitness include:
Rising urban disposable income and spending on preventive health
Corporate wellness programmes that subsidise employee memberships
Franchise models that cut the capital cost of adding new gyms
Growth in athleisure and home fitness equipment sales
App-based booking that lowers the friction of trying a new centre
Fitness chains face a renewal problem that no operator has fully solved. Many members sign up in January and stop visiting by March. The DRHP data does not settle whether network-wide passes change this pattern.
This section gives an overview of the business growth, profitability and balance sheet position of Cult.fit based on financial performance reported in the DRHP. The table below summarises the key financial parameters on a restated consolidated basis.
| Financials (₹ crore) | 31 March 2026 | 31 March 2025 | 31 March 2024 |
|---|---|---|---|
| Total Income | 1,801.82 | 1,272.03 | 1,027.12 |
| EBITDA | 144.78 | -33.53 | 140.19 |
| Profit After Tax | -251.86 | -480.83 | -888.49 |
| Total Assets | 3,103.20 | 2,926.23 | 3,031.85 |
| Net Worth | 669.87 | 914.76 | 1,276.87 |
| Total Borrowings | 260.76 | 326.92 | 307.51 |
Multi-format fitness network
Group-workout centres, owned gyms and franchised gyms serve different price points and workout preferences under one membership system.
Recurring membership revenue
CultPass ties members to the network rather than a single location, which supports renewals when a member moves home or office.
Owned consumer brand
Cultsport gives the company product revenue from equipment and apparel, spreading income beyond centre memberships.
Franchise-led expansion
Franchised gyms shift capital spending to partners, which lets the network add locations faster than a fully owned model.
Continued Losses
The company reported a net loss of ₹480.83 crore in FY2025.
High Fixed Costs
Rent, trainer salaries and equipment upkeep stay constant whether a centre is full or empty. A drop in memberships hits centre-level profit directly.
Membership Churn
Fitness memberships lapse at high rates across the industry. Renewal trends decide whether new-member spending converts into lasting revenue.
Franchise Execution Risk
Franchised gyms depend on partner quality. Poor service at a franchised outlet affects the brand across the whole network.
Competition Across Segments
The company competes with low-priced local gyms, other organised chains, and free or low-cost home-workout apps at the same time.
Brand Concentration
Services and products both run on the Cult.fit and Cultsport names. Any damage to brand trust affects every revenue stream at once.
Before evaluating the IPO, investors may consider the following factors:
Revenue growth across FY2024 to FY2026 and the pace at which losses narrowed
The mix of owned versus franchised centres and centre-level profitability
Membership renewal rates and average revenue per member
Cultsport's share of total revenue and its margin profile
Planned use of Fresh Issue proceeds as stated in the DRHP
Fixed-cost intensity of the centre network against membership seasonality
Competition from unorganised gyms and home-fitness apps
The size and sellers in the OFS portion of the issue
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