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By Dalal Street Investment Journal (DSIJ)
ZEEL share price rose 5% to ₹98 after announcing a FIFA partnership to broadcast 39 global football events in India, including FIFA World Cup 2026, FIFA World Cup 2030 and FIFA Women’s World Cup 2027. NSE volume surged to 7.76 crore shares versus 2.44 crore 30-day average, while the stock reclaimed its 200-DMA after eight months.
Zee Entertainment Enterprises (ZEEL) share price gained 5% on Monday, June 1, 2026, trading at ₹98 as of 2:53 PM. The counter also witnessed strong volume action, with total traded volume on the NSE at around 7.76 crore shares, compared with its 30-day average daily volume of 2.44 crore shares. With this move, ZEEL reclaimed its 200-DMA after eight months.
Zee Entertainment Enterprises Ltd. has announced a strategic partnership with FIFA to bring 39 global football events to Indian fans. The portfolio includes FIFA World Cup 2026™, FIFA World Cup 2030™ and FIFA Women’s World Cup™ 2027, along with other key FIFA events up to 2034.
The company said it will showcase key FIFA events for eight consecutive years, from 2026 to 2034. The football action will begin on June 11, 2026, across Unite8 Sports channels and Zee 5.
ZEEL said the move is part of its strategy to build a diversified and value-accretive sports portfolio. The company aims to position itself as the home of football for Indian audiences by offering live sporting action as well as docu-series content linked to FIFA tournaments.
The company has also secured rights for docu-series on the tournaments, covering grassroots communities, cultural dimensions and the competitive spirit of participating nations.
Under the partnership, ZEEL will air FIFA Men’s U-17 World Cup from 2026 to 2034, FIFA Women’s U-17 World Cup from 2026 to 2034, FIFA U-20 Men’s World Cup in 2027, 2029, 2031 and 2033, and FIFA U-20 Women’s World Cup in 2026, 2028, 2030, 2032 and 2034.
The portfolio also includes FIFA Futsal Men’s World Cup in 2028 and 2032, FIFA Futsal Women’s World Cup in 2029 and 2033, FIFA Women’s World Cup 2027 and FIFA Intercontinental Cup from 2026 to 2030, apart from FIFA World Cup 2026 and FIFA World Cup 2030.
To support the sports push, ZEEL has announced the launch of four dedicated sports channels: Unite8 Sports 1, Unite8 Sports 1 HD, Unite8 Sports 2 and Unite8 Sports 2 HD. Its digital entertainment platform, Zee 5, will also stream the football action and offer viewers a live viewing experience in a language of their choice.
The company said its integrated TV and digital ecosystem will offer wider reach, multi-language viewing and real-time engagement for football fans across platforms.
ZEEL said the FIFA partnership is expected to help the company build a strong foundation for its sports business, enhance subscriber base across linear and digital segments, strengthen brand partnerships and attract new consumer cohorts.
The company also highlighted India’s football legacy, noting that the Indian football team ranked fourth at the 1956 Melbourne Olympics and last qualified for the Olympics in 1960. ZEEL said the partnership is aimed at helping reignite football interest across the country.
Commenting on the strategic partnership, Punit Goenka, CEO, Zee Entertainment Enterprises Ltd. said, “We are excited to bring one of the world’s biggest sporting spectacles to Indian audiences. Football cuts across regions and demographics, and the investments in garnering the media rights and launching dedicated sports channels reflect our clear belief in its long-term potential. Our approach has been to invest in properties where we see current relevance and future growth potential. Our partnership with FIFA will enable us to unlock the true value of the sport in line with our sharp focus on growth and profitability, while amplifying the excitement of the game for every fan.”
Speaking about the partnership in India, Romy Gai, FIFA Chief Business Officer, stated, “The FIFA World Cup is the greatest show on earth, and we are glad to partner with ‘Z’ for the first time, to bring this global spectacle to India. The Indian market is of strategic importance for FIFA as it displays immense potential driven by a young and passionate audience. We believe the extensive broadcast and digital distribution ecosystem of ‘Z’ coupled with their deep understanding of local viewers and multi-platform capabilities, will play a pivotal role in expanding the reach of football with fans across every part of India.”
Source: Dalal Street Investment Journal, BSE
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