Hero, Ather and other 3 players drive over 50% of New EV sales


    By Dalal Street Investment Journal (DSIJ)

    Summary :

     

    India's EV two-wheeler market broadened in H1 CY26 as Hero MotoCorp, Ather, Greaves, River and BGauss contributed 58.4% of incremental registrations.

    EV

    India's electric two-wheeler market is entering a new phase. VAHAN retail registration data for H1 CY26 shows that Hero MotoCorp, Ather Energy, Greaves Electric Mobility, River, and BGauss together contributed 1,90,054 of the industry's 3,25,286 additional electric two-wheelers registered during the first half of the calendar year, accounting for 58.4% of incremental sales. Their combined market share expanded to 37% in H1 CY26 from 26% in H1 CY25, pointing to a competitive landscape that is visibly wider than it was a year ago.

    Hero MotoCorp's EV Registrations Rose 156%

    Among the five, Hero MotoCorp recorded the sharpest volume jump. H1 CY26 registrations more than tripled to 1,04,417 units from 34,379 units in H1 CY25, shifting the country's largest two-wheeler manufacturer from a challenger position into a serious EV volume player. The momentum stood strong in Q1 FY27, when registrations rose 156% YoY, suggesting that Hero's electric strategy is beginning to translate into sustained commercial scale rather than isolated monthly spikes.

    Ather Holds Firm Despite Stiffer Competition

    Ather Energy, India's leading pure-play electric two-wheeler manufacturer, nearly doubled H1 CY26 registrations to 1,67,176 units while maintaining strong Q1 momentum. That performance came despite intensifying competition from legacy original equipment manufacturers (OEMs), and it demonstrates that specialist EV companies can continue to grow alongside larger incumbents who have entered the segment with considerable resources.

    Hero Motocorp Limited

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    The Emerging Middle Layer

    Perhaps the more significant structural development is what is happening below the market leaders. Greaves Electric Mobility, River, and BGauss are building a commercially meaningful middle layer that is reducing the industry's historical dependence on a handful of dominant players.

    Greaves delivered one of the stronger all-round performances in the period. H1 CY26 registrations rose 65.2%, ahead of the industry's overall growth of 51.4%. Q1 FY27 registrations climbed 94.4% against the industry's 63.9% expansion, and the company crossed 10,000 registrations in June 2026, with a 31.1% MoM jump, the strongest such gain among leading OEMs for the month.

    Management Commentary of Greaves Electric & BGauss

    Vikas Singh, Managing Director of Greaves Electric Mobility, said crossing the four-lakh cumulative milestone shows the growing trust customers have placed in the Ampere brand as electric mobility moves into the mainstream. He added that long-term growth will be driven by safe, durable products, wider customer choice, and an ownership experience that gives consumers the confidence to switch to electric.

    BGauss also maintained strong momentum, with H1 registrations rising 82.1%, Q1 volumes more than doubling, and June registrations rising 12% over May. Hemant Kabra, Founder and Managing Director of BGauss Electric, said that as customers evaluate products on quality, reliability, safety, and after-sales support, there is room for multiple manufacturers with differentiated offerings to scale sustainably, making the market broader and more competitive.

    Fuel Price Economics Drive Adoption

    Market growth is the result of both structural and cyclical considerations. An increase in fuel cost due to geopolitical tension in West Asia created an economic edge for two-wheelers on account of lower operating costs, which came at a time when the number of models had expanded and technology had advanced, and more awareness among consumers had been created.

    EV Penetration Crosses 10% in June 2026

    Electric two-wheeler penetration rose to 8.5% in H1 CY26 from 6.6% in H1 CY25. June 2026 recorded an even stronger penetration rate of 10.5%, indicating that the electrification trend gathered pace through the second quarter. The improvement was broad-based, with EV penetration increasing across almost every major vehicle segment compared with H1 CY25.

    Source:  Dalal Street Investment Journal (DSIJ), NSE

    About the Author

    SEBI Registered Research Analyst (INH000006396).


    Founded in 1986, Dalal Street Investment Journal (DSIJ) brings decades of experience in India’s equity markets. DSIJ's research combines fundamental analysis with price action, guided by disciplined risk management and capital preservation. They follow a structured, data-driven approach designed to help investors and traders make informed decisions beyond short-term market noise. 

    Published Date : 02 Jul 2026

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    Content Partner - Dalal Street Investment Journal Wealth Advisory Private Limited



    This article is for educational purposes only and should not be considered investment advice. Market investments are subject to risks. DSIJ Wealth Advisory Private Limited is a SEBI-registered Research Analyst (Reg. No: INH000006396) and Investment Adviser (Reg. No: INA000001142). Please consult your financial adviser before investing. 

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