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Ather Targets 700 Stores by FY26 and Eyes 20% EV Scooter Market Share

Synopsis:


Ather Energy will expand to 700 stores by FY26 and pursue a 20% electric scooter market share, supported by its new EL platform, AtherStack 7.0, faster chargers and Infinite Cruise. | Source: Ather Energy Press Release (NSE Exchange Fillings) | Published on Sept 01, 2025


Disclaimer:
This content has been published for informational purposes only. Bajaj Broking is not affiliated with, nor does it endorse or assume any responsibility for, the source material. Readers are advised to consult the original publication for complete and accurate context.

Ather Energy news today

As quoted in the press release of Ather Energy (NSE Exchange Fillings), Ather Energy is defining its next phase. It plans on expanding its retail presence from 351 to 700 stores by the end of FY26 as demand ramps up for its family-oriented Rizta scooter. When you follow Ather's ambition of an expanded footprint in the EV scooter market, it is also gunning for a 20% share, up from its current level of around 17%.

Also read: Zydus Wellness Acquires Comfort Click for Rs.2,382 Cr – Share Price Insight

ATHER ENERGY LIMITED

Trade

500.63.89 (0.78 %)

Updated - 03 September 2025
510.35day high
DAY HIGH
491.90day low
DAY LOW
4527758
VOLUME (BSE)

Key Takeaways

  • Expansion plans for a retail footprint of 700 Experience Centres by FY 26.

  • Targeting market share of around 20% in electric scooter market.

  • Launching EL platform designed for scalability, cost & type.

  • Delivering tech upgrades: AtherStack 7.0, faster charging, Infinite Cruise etc.

  • Ather Energy share price stands at ₹450.15 per share on the BSE as of 29 Aug 2025 at 15:30 PM IST.

Also read: PG Electroplast Signs ₹1,000cr MoU in Maharashtra — PG Electroplast Share Price Insight

New Platform And Technology Updates

This new generation architecture is designed for flexibility in product cost management. It enables flexibility in variants to use a common platform, assembly is improved by about 15%, and service time is reduced by about 50%. In addition to these enhancements, AtherStack 7.0 supports voice interaction; offers pothole alerts; incident/crash reporting; tyre pressure updates – and a faster scharge with the arrival of six-kilowatt units which improve speed twofold and include a tyre infator. Infinite Cruise, their new cruise control, detects the city, hills or crawl in traffic to deliver a cruise control experience custom made for driving standards in India.

Retail Expansion Strategy

You learn that Rizta now makes up almost 60% of its sales, meaning Ather is moving from just performance buyers to families. The goal of 700 stores means they want to have almost double the reach and  exists in northern, eastern, and western markets where they are still growing.

Benefits To You As A Reader

You gain perspective on the changes that shape Ather's strategy. The larger footprint and modularity of the EL platform may make it easier for you to receive service and support. The new advanced tech: AtherStack 7.0, may make the experience of riding even more natural. And with faster charging times, and even in-ride cruise control, can make your daily use even more convenient.

Overview Table

Focus Area

Details

Retail Expansion

700 stores by FY26 (from 351)

Market Share Aim

20% of EV scooter market

EL Platform Benefits

Faster assembly, cost reduction, scalability

Tech Enhancements

AtherStack 7.0, Infinite Cruise, fast charger

Also read: NCC Secures ₹788.34 Cr Water Division Orders in August 2025 – NCC Share Price Insight

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