Open Your Free Demat Account
Enjoy low brokerage on delivery trades
Swara Baby Products Ltd manufactures baby diapers, adult diapers, and feminine hygiene products, largely under contract for other brands, while also building its own Cuddles and Shield brand lines.
The DRHP also identified heavy reliance on Brainbees Solutions as both parent and largest customer; profit that hasn't grown in a straight line; rising debt; concentration in the baby-diaper category; and execution risk tied to the new manufacturing facility being funded through the issue as business risks. Investors should read the DRHP and other publicly available information before investing.
Swara Baby Products Ltd makes baby diapers, adult diapers, and feminine hygiene products, for other brands and for its own product lines.
Swara Baby Products Limited filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) on July 2, 2026, to raise money through an initial public offering. The company manufactures hygiene products on contract for other companies and also sells under its own brand names.
The IPO will comprise a fresh issue and an offer for sale. Based on the DRHP and other public reports, this article takes a look at what the company does, how its finances have moved, where it stands in its industry and the risks associated with it.
The table below shows what's known so far about the issue. Some details, like the price band and lot size, haven't been set yet.
| Particulars | Details |
|---|---|
| IPO Type | Book Built Issue |
| IPO Open Date | To be announced |
| IPO Close Date | To be announced |
| Face Value | ₹2 per equity share |
| Price Band | To be announced |
| Lot Size | To be announced |
| Fresh Issue | Up to ₹500 crore |
| Offer for Sale | Up to ₹500 crore |
| Total Issue Size | Up to ₹1,000 crore |
| Listing Exchange | NSE and BSE |
The fresh issue will raise up to ₹500 crore, and that money goes to the company itself. The offer for sale is also worth up to ₹500 crore, and it's split between two sellers. Brainbees Solutions Limited, the company behind FirstCry and the parent of Swara Baby Products Ltd, plans to sell shares worth up to ₹300 crore. Anadya Bon Merchari LLP plans to sell shares worth up to ₹200 crore. Before the issue, the company had 24,42,84,747 shares outstanding.
Swara Baby Products Ltd was founded in 2018 by Alok Birla, Rahul Bubna, and Ritum Jain. Birla, who leads the company as founder and managing director, had already spent years in the hygiene products industry before starting Swara Baby Products Ltd, including work as a manufacturer for Kimberly-Clark in Southeast Asia. The company is based in Pithampur, in the Dhar district of Madhya Pradesh.
Brainbees Solutions, the parent company of FirstCry, has been investing in Swara Baby Products Ltd since 2023 and gradually increased its stake over time. By the time the DRHP was filed, Brainbees owned about 76.59% of the company, making it the controlling shareholder, while founder Alok Birla held about 1.4%. Brainbees is also Swara Baby Products Ltd's biggest customer, buying products that it sells under its own BabyHug and other private-label brands.
Swara Baby Products Ltd runs four manufacturing plants spread across 24 acres in Pithampur and Indore, Madhya Pradesh. It has 20 production lines in total:
12 for baby diapers
Four for adult incontinence products and period pants
Four sanitary napkins and panty liners.
Some 2.66 billion baby diapers, 253 million adult diapers and period panties, and 756 million sanitary napkins and panty liners are produced each year.
The company is mostly a contract manufacturer, manufacturing hygiene products sold under other brands’ names. Its customers are Brainbees Solutions, Piramal Pharma and Himalaya Wellness Company.
Swara Baby Products Ltd also sells its own brands, Cuddles for baby diapers and Shield for adult diapers in addition to this contract work. In December 2025, the company further expanded its feminine hygiene business with the acquisition of K.A. Enterprises Hygiene Private Limited (KAEHPL).
Swara Baby Products Ltd is primarily in the business of baby diapers.
Its principal revenue streams include:
Baby diapers (79.06% of total product sales)
Sales under the Cuddles brand (22.39% of baby-diaper revenue)
Sales under the Shield brand (20.74% of adult incontinence product revenue)
Adult incontinence products
Feminine hygiene products
The rest of segment revenue comes from contract manufacturing for other brands.
According to an industry report mentioned in the DRHP, Swara Baby Products Ltd was the leading contract manufacturer by value of the hygiene products industry in India in FY2025. It had 37% of the contract manufacturing market for baby diapers and 36% of the contract manufacturing market for adult diapers. The company also witnessed year-over-year growth of 21.9% in baby diapers and 24.9% in adult diapers in FY2026.
India's diaper and hygiene products market has been growing quickly, though it's still a young market by global standards. Industry estimates put India's diaper market at around USD 1.8 billion to USD 2 billion in 2025, with different research firms projecting it could more than double over the next decade. Much of this growth comes from a simple fact: even though India has one of the highest birth rates in the world, at roughly 25 to 27 million babies born each year, fewer than one in 50 babies currently use disposable diapers. That gap between births and diaper use gives the market a lot of room to grow.
A few forces are driving this growth:
Rising incomes and a growing middle class, which make disposable diapers more affordable for more families
Greater awareness of infant hygiene, encouraging parents to move away from cloth diapers
India's aging population, expected to reach 300 million people aged 60 and above by 2050, which is creating steady demand for adult incontinence products
Wider retail reach, with supermarkets, hypermarkets, and online stores making diapers easier to find, even in smaller towns and cities
Government sanitation programs, such as the Swachh Bharat Mission, which have helped raise awareness around hygiene more broadly
More manufacturers offering pant-style diapers instead of tape-style, along with skin-friendly and eco-conscious materials, which is drawing in new customers
This section looks at how Swara Baby Products Ltd has grown, how profitable it has been, and how its balance sheet looks. The figures below are restated and shown on a consolidated basis, as reported in the DRHP.
| Financials (₹ crore) for period ended on | 31 March 2026 | 31 March 2025 | 31 March 2024 |
|---|---|---|---|
| Total Income | 1,212.44 | 959.67 | 766.61 |
| EBITDA | 192.77 | 162.72 | 153.59 |
| Profit After Tax | 95.59 | 80.67 | 93.97 |
| Total Assets | 1,368.20 | 1,002.31 | 780.15 |
| Net Worth | 553.22 | 399.92 | 319.36 |
| Total Borrowings | 443.06 | 354.82 | 260.08 |
The company holds the largest share of India's baby and adult diaper contract manufacturing markets, based on the industry report cited in the DRHP.
Alongside contract manufacturing, its own brands, Cuddles and Shield, are adding a growing share of revenue in their respective categories.
Brainbees Solutions, the parent of FirstCry, owns a majority stake and is also the company's largest customer, giving Swara Baby Products Ltd a steady source of demand.
Four plants and 20 production lines give the company the scale to serve large brand customers and expand into new product categories.
A dedicated R&D team works on newer product types, including diapers that use less wood pulp and thinner sanitary products.
part3
Brainbees Solutions accounted for over a fifth of revenue in FY2026. A change in this relationship, since Brainbees is both the parent and a major buyer, could affect a large portion of the business.
With the company’s growth in assets and revenue, total borrowings rose from ₹260.08 crore in FY2024 to ₹443.06 crore in FY2026.
Baby nappies alone accounted for almost four-fifths of product sales in FY2026, so the business is heavily weighted to this one category.
Some of the fresh issue proceeds are reserved for a new manufacturing facility. Delays or lower-than-planned output at this facility would affect expected returns.
The company competes with other hygiene product manufacturers, both in India and from abroad, for contract manufacturing business.
Before looking at this IPO, investors may want to think about:
How revenue and profit have moved across FY2024 to FY2026, including the dip in profit in FY2025
How much of the business depends on Brainbees Solutions as both parent company and top customer
The growing share of revenue coming from the company's own Cuddles and Shield brands
Debt levels and how they've changed alongside the company's growth
Plans for the new manufacturing facility funded through the fresh issue
The company's market share in baby and adult diaper contract manufacturing, and whether that share holds up
The size of the offer for sale and who is selling shares in it
The company's expansion into feminine hygiene through the KAEHPL acquisition
Disclaimer :
Investments in securities market are subject to market risk, read all related documents carefully before investing. This content is for educational purposes only. Securities quoted are exemplary and not recommendatory.
The information on this website is provided on "AS IS" basis. Bajaj Broking (BFSL) does not warrant the accuracy of the information given herein, either expressly or impliedly, for any particular purpose and expressly disclaims any warranties of merchantability or suitability for any particular purpose. While BFSL strives to ensure accuracy, it does not guarantee the completeness, reliability, or timeliness of the information. Users are advised to independently verify details and stay updated with any changes. The securities are quoted as an example and not as a recommendation. Past performance is not necessarily a guide to future performance.
The information provided on this website is for general informational purposes only and is subject to change without prior notice. BFSL shall not be responsible for any consequences arising from reliance on the information provided herein and shall not be held responsible for all or any actions that may subsequently result in any loss, damage and/or liability. Interest rates, fees, and charges etc., are revised from time to time, for the latest details please refer to our Pricing page.
Neither the information, nor any opinion contained in this website constitutes a solicitation or offer by BFSL or its affiliates to buy or sell any securities, futures, options or other financial instruments or provide any investment advice or service.
BFSL is acting as distributor for non-broking products/ services such as IPO, Mutual Fund, Insurance, PMS, and NPS. These are not Exchange Traded Products. For more details on risk factors, terms and conditions please read the sales brochure carefully before investing.
Content Partner - Dalal Street Investment Journal Wealth Advisory Private Limited
This article is for educational purposes only and should not be considered investment advice. Market investments are subject to risks. DSIJ Wealth Advisory Private Limited is a SEBI-registered Research Analyst (Reg. No: INH000006396) and Investment Adviser (Reg. No: INA000001142). Please consult your financial adviser before investing.
For more disclaimer, check here : https://www.bajajbroking.in/disclaimer
Level up your stock market experience: Scan the QR to download the Bajaj Broking App for effortless investing and trading