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Rentomojo Limited is a technology-enabled rental business that allows customers to rent furniture, home appliances, electronics and other lifestyle products on subscription plans. The company combines digital capabilities with shipping, refurbishment and customer support services, providing a different path to traditional product ownership.
The company has built a fully integrated operational model covering sourcing, warehousing, delivery, installation, maintenance, refurbishment and product returns. Its subscription-based recurring revenue model allows it to accommodate customers who want short-term or flexible access to home supplies. The organised rental market in India continues to evolve as consumer tastes shift towards access-based consumption and digital subscription models.
Companies in this field are also faced with risks in inventory management, consumer demand, logistics, IT infrastructure, asset utilisation and competitive pressures.
India’s furniture and appliance rental sector has grown hand-in-hand with evolving customer preferences, greater urbanisation and the sharing economy. Access-based consumption over product ownership is becoming the choice for young professionals, students and mobile households. The organised rental market has expanded as renting furniture, appliances and other lifestyle products has become easier using digital platforms, according to the Draft Red Herring Prospectus (DRHP).
Rentomojo Limited has submitted its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) to raise funds via an initial public offering (IPO). The company is a technology-enabled rental platform that enables users to rent furniture, home appliances, electronics and related products on flexible subscription models. It also offers value-added services designed to enhance the customer experience throughout the rental lifecycle.
For investors seeking to understand the company’s operations, financial performance, industry position, and business risks, the DRHP provides insights into its business model and proposed utilisation of the IPO proceeds. This article presents the key information in a simple and easy-to-understand format.
The table below highlights the key details of the public issue available in the DRHP, while certain information such as the price band, lot size and issue dates is yet to be announced.
Particulars | Details |
IPO Type | Book Built Issue |
IPO Open Date | To be announced |
IPO Close Date | To be announced |
Face Value | ₹1 per equity share |
Price Band | To be announced |
Lot Size | To be announced |
Fresh Issue | Equity shares aggregating up to ₹150 crore |
Offer for Sale | Up to 2,83,99,567 equity shares |
Total Issue Size | Fresh Issue of up to ₹150 crore plus Offer for Sale of up to 2,83,99,567 equity shares |
Listing Exchange | NSE and BSE |
The IPO consists of both a Fresh Issue and an Offer for Sale (OFS).
Under the Fresh Issue portion, the company will receive the proceeds from the issue. According to the DRHP, the company may also consider a pre-IPO placement of up to ₹30 crore before filing the Red Herring Prospectus, subject to applicable regulations. The proceeds from the Offer for Sale will accrue to the respective selling shareholders and not to the company.
The final issue size in rupee terms, price band, lot size, and subscription dates will be announced closer to the opening of the public issue.
Rentomojo Limited was originally incorporated in April 2012 as Edunetwork Private Limited.The company was originally incorporated in April 2012 as Edunetwork Private Limited. It changed its name to Rentomojo Private Limited in October 2025 and was converted into a public limited company as Rentomojo Limited in February 2026. The company’s promoter is Geetansh Bamania, who also serves as its Managing Director and Chief Executive Officer.
Rentomojo is a digital platform where consumers can rent lifestyle products on a subscription basis instead of buying the products.
Its product portfolio includes:
Furniture
Home appliances
Consumer electronics
Work-from-home equipment
Fitness products
Other household essentials
Customers can choose flexible rental tenures and access products through an online platform supported by delivery, installation, maintenance, and return services.
The company also conducts its business through its wholly owned subsidiary Liber Designs Private Limited, which supports some of its commercial operations.
The company primarily generates revenue through recurring rental subscriptions paid by customers for the use of products over selected periods.
It earns its revenue from the following sources:
Monthly rental subscriptions
Product replacement and upgrade services
Resale of previously rented products
Value-added service offerings
Other platform-related income
Its technology-enabled platform and subscription-based approach allow customers to access products without making significant upfront purchases.
Rentomojo operates in India's organised furniture and appliance rental market through a technology-enabled rental platform. According to the industry report cited in the DRHP, the company was the largest technology-driven full-stack online rental platform in India by subscription revenue and live subscribers as of March 31, 2025 (excluding water purifiers).
It serves urban consumers seeking flexible access to furniture, appliances, electronics, and other household products through subscription-based rental plans. The company combines its digital platform with inventory management, refurbishment, warehousing, logistics, installation, maintenance, and product retrieval capabilities to support its operations across multiple cities.
India’s furniture and appliance rental market has grown alongside changing consumer behaviour, rapid urbanisation, and the increasing mobility of students and working professionals. Many consumers are choosing subscription-based models for the flexibility and lower upfront expenses instead of buying things altogether.
As per market analysis in the DRHP, organised rental platforms have gained traction, led by growth in digital commerce, changing lifestyle preferences and increased need for temporary or flexible housing solutions. When consumers move for education or a job, they typically want access to furnishings and appliances without the long-term commitment of ownership.
Technology-enabled rental companies usually handle the entire client journey, from product selection, delivery, installation, maintenance, refurbishing and product returns. These integrated service
s enable recurring revenue models and provide additional client convenience.
Key factors supporting the industry include:
Increasing urban migration and workforce mobility
Growing preference for subscription-based consumption
Rising adoption of digital platforms and online marketplaces
Demand for flexible furnishing solutions among students and young professionals
Expansion of rental offerings across furniture, appliances, electronics, and lifestyle products
Greater consumer focus on affordability and convenience
Increasing awareness of sustainable and circular consumption models
At the same time, companies operating in this sector must effectively manage inventory, logistics, refurbishment, customer acquisition costs, and asset utilisation to support long-term operations.
The financial performance of Rentomojo Limited provides information on its operating scale and business development over recent reporting periods. The table below summarises key financial metrics based on the restated consolidated financial information disclosed in the DRHP.
Financials (₹ crore) | FY2025 | FY2024 | FY2023 |
Assets | 449.87 | 366.20 | 178.96 |
Total Income | 271.96 | 195.80 | 123.87 |
Profit After Tax | 43.11 | 22.41 | 4.41 |
EBITDA | 118.44 | 78.15 | 52.93 |
Net Worth | 183.61 | 139.61 | 22.22 |
The company operates an online platform that enables customers to subscribe to furniture, appliances, and other household products through flexible rental plans. Its technology infrastructure supports product discovery, order management, and customer servicing.
Rentomojo offers a broad range of products, including furniture, home appliances, electronics, fitness equipment, and work-from-home essentials. This allows it to cater to different customer needs across various life stages.
A significant portion of the company’s revenue is generated through recurring rental subscriptions. This model supports ongoing customer relationships throughout the rental period.
The company manages multiple stages of the rental lifecycle, including procurement, refurbishment, warehousing, logistics, installation, maintenance, and product retrieval, enabling end-to-end service delivery.
The business operates in a market influenced by changing lifestyle preferences, increasing workforce mobility, and growing acceptance of access-based consumption, which has contributed to the expansion of organised rental platforms.
The company’s performance depends on continued consumer interest in renting products instead of purchasing them. Changes in customer preferences may affect demand.
As the business owns and rents physical products, effective inventory management, refurbishment, maintenance, and asset utilisation are important for operational efficiency.
The company competes with organised rental platforms as well as traditional retailers and online marketplaces offering outright product sales or alternative financing options.
Timely delivery, installation, servicing, and collection of rented products require efficient logistics networks. Operational disruptions may affect customer experience.
The platform relies on digital systems to manage customer interactions, subscriptions, payments, and inventory. Any technology-related disruptions or cybersecurity incidents could impact operations.
The management of working capital is a crucial element of the business, as continual investment in assets and operational infrastructure is necessary to support the maintenance of rental inventories and expansion into new markets.
Before evaluating the IPO, investors may consider the following factors:
The company’s subscription-based business model and its position in India’s organised furniture and appliance rental market.
Growth in its customer base and recurring revenue generated through rental subscriptions.
Wide range of its product portfolio in furniture, home appliances, electronics and lifestyle products.
Historical financial performance comprising trends of revenue, profitability and cash flows as revealed in the DRHP.
Possible use of proceeds of the Fresh Issue and its possible contribution to business operations and corporate needs.
The company’s technology platform, logistics capabilities, and inventory management processes.
Demand trends for flexible consumption models, especially among urban consumers, students and working professionals.
Inventory ownership risk, refurbishment expenses, customer acquisition, asset utilisation, working capital management.
Competition within the organised rental industry and from alternative ownership or financing models.
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Content Partner - Dalal Street Investment Journal Wealth Advisory Private Limited
This article is for educational purposes only and should not be considered investment advice. Market investments are subject to risks. DSIJ Wealth Advisory Private Limited is a SEBI-registered Research Analyst (Reg. No: INH000006396) and Investment Adviser (Reg. No: INA000001142). Please consult your financial adviser before investing.
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