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Reliance Consumer Products launched RasKik Gluco Energy at ₹10, marking its entry into the rehydration market. The affordable beverage targets Indian consumers’ hydration needs and may boost Reliance Industries share price prospects.
Reliance Consumer Products Ltd (RCPL) has launched RasKik Gluco Energy, a rehydration beverage priced at just ₹10 per single-serve pack. The drink, enriched with electrolytes, glucose, and real lemon juice, caters to the hydration and energy needs of Indian consumers. This strategic launch reinforces RCPL’s aim to position itself as a "total beverage and consumer products company."
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Product Name: RasKik Gluco Energy
Price: ₹10 per single-serve drink
Ingredients: Electrolytes, glucose, and real lemon juice
Future Plans: 750 ml home consumption pack to be launched soon
RCPL’s Vision: Total beverage and consumer products company
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RasKik Gluco Energy is part of the RasKik brand, which includes variants like mango, apple, mixed fruit, coconut water, and nimbu pani. RCPL plans to expand this portfolio with regional fruit-inspired beverages to cater to diverse Indian taste preferences.
Variant | Key Ingredient |
Mango | Mango pulp |
Apple | Apple concentrate |
Mixed Fruit | Multiple fruits |
Coconut Water | Coconut water base |
Nimbu Pani | Lemon and salt |
Shares of Reliance Industries Ltd closed at ₹1,218.20, down by ₹33.15 or 2.65% on the Bombay Stock Exchange (BSE). Despite this dip, the company’s strategic moves in the FMCG sector could potentially strengthen Reliance Industries share price in the long run.
With RasKik Gluco Energy, RCPL aims to address India’s growing demand for affordable and functional beverages. This launch highlights the company’s commitment to combining global standards with local preferences, strengthening its presence in the consumer market.
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