Expression 360 Services IPO: Files DRHP for Fresh Issue

    Summary:


    Expression 360 Services India Limited is a Kolkata-based media and advertising services company offering integrated branding, event management, digital marketing, experiential campaigns and creative communication solutions. It was incorporated in 2010 and has since built a client base spanning government organisations, public sector entities and private businesses.

    The proposed IPO is entirely an Offer for Sale of up to 1.50 crore equity shares by promoter Mohit Gupta. No proceeds will flow to the company. The proposed IPO consists entirely of an Offer for Sale of up to 1.50 crore equity shares by the promoter selling shareholder. The company will not receive any proceeds from the issue. Investors may refer to the DRHP and other publicly available information before evaluating the proposed issue.

     Expression 360 Services IPO

    Advertising and branding have evolved into integrated marketing solutions, with clients increasingly preferring agencies that offer creative, digital, event and brand activation services under one roof. Founded in 2010, Expression 360 Services India Limited provides integrated branding and marketing solutions to corporate, government and institutional clients.

    Expression 360 Services India Limited filed a Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) on March 30, 2026, for a proposed Initial Public Offering (IPO). The DRHP sets out detailed information on the company's operations, financial record, client profile and risk disclosures.

    IPO Details

    Key parameters of the proposed issue are set out in the table below. The price band, lot size and issue dates are yet to be announced.

    Particulars

    Details

    IPO Type

    Book Built Issue

    IPO Open Date

    To be announced

    IPO Close Date

    To be announced

    Face Value

    ₹5 per equity share

    Price Band

    To be announced

    Lot Size

    To be announced

    Fresh Issue

    Nil

    Offer for Sale

    Up to 1,50,00,000 equity shares

    Total Issue Size

    Up to 1,50,00,000 equity shares

    Listing Exchange

    NSE and BSE

    Registrar

    MUFG Intime India Pvt. Ltd.

    Book Running Lead Manager

    Smart Horizon Capital Advisors Pvt. Ltd., Swaraj Shares & Securities Pvt. Ltd.

    The issue consists entirely of an Offer for Sale by the promoter selling shareholder, Mohit Gupta. There is no Fresh Issue component. Accordingly, no proceeds from this IPO will be received by the company — the entire amount raised will go to the selling shareholder, after deducting applicable issue expenses. The final issue size in rupee terms, price band and dates will be disclosed at a later stage.

    About the Company

    Company Background

    Expression 360 Services India Limited was incorporated in March 2010 as Expression Ad Agency Private Limited. The name was changed to Expression 360 Services India Private Limited in August 2019, and the entity was converted into a public limited company in June 2024 ahead of the proposed listing. The registered office is in Kolkata, West Bengal, with the corporate office located in New Delhi.

    The promoters are Mohit Gupta, Kanupriya Gupta, Ramesh Kumar Gupta and Ramesh Kumar Gupta HUF.

    Business Overview

    The company provides integrated media and advertising services. Its service portfolio spans:

    • Event management

    • Exhibitions and trade show management

    • Brand activation programmes

    • Digital marketing solutions

    • Creative communication services

    • Film and content production

    • Brand strategy and consulting

    • Experiential marketing campaigns

    • Corporate communication initiatives

    Delivery is structured around end-to-end project execution — the company handles planning, creative development, on-ground logistics and digital elements within a single engagement. Clients include government organisations, public sector undertakings, corporate entities and private businesses across multiple industries.

    Revenue Model

    Revenue is generated through project-based assignments. Major revenue streams include event management projects, exhibition and trade fair mandates, brand activation campaigns, advertising and communication services, digital marketing projects, creative production and government communication programmes. Each project involves designing, planning and executing an integrated communication solution for the client.

    Industry Position

    The company serves clients from multiple sectors, combining physical events, digital outreach and creative content within each engagement. Its established relationships with government agencies and large corporates contribute to a portion of its business. The company also draws on a vendor and partner network to support execution of large-scale projects across different locations.

    Industry Overview

    India's advertising and marketing industry has grown with higher internet usage, increased digital consumption and larger marketing budgets. Alongside digital advertising, demand for events, exhibitions and brand activations has also increased as businesses combine online and offline marketing. 

    Government communication campaigns have expanded too, creating opportunities for companies that serve both government and corporate clients through diversified revenue streams.

    Company Financials

    The table below presents key financial figures disclosed in the DRHP on a restated basis.

    Financials (₹ Crore)

    FY2025

    FY2024

    FY2023

    Total Income

    283.02

    224.15

    118.44

    EBITDA

    38.95

    21.94

    9.62

    Profit After Tax

    27.20

    14.73

    7.57

    Total Assets

    118.85

    72.67

    50.51

    Net Worth

    53.55

    26.40

    11.65

    Strengths of Expression 360 Services India Limited

    1. Integrated Service Model

    The company covers creative development, digital campaigns, event management and experiential marketing within a single delivery framework. The company provides integrated services covering creative development, digital campaigns, event management and experiential marketing. 

    2. Government Client Relationships

    A portion of the company's business comes from government organisations and public sector undertakings. The company undertakes projects for government organisations and public sector undertakings, in addition to corporate and private sector clients. 

    3. Diversified Revenue Streams

    Revenue is generated across events, exhibitions, digital marketing, creative production, brand activation and corporate communication. The company generates revenue from event management, exhibitions, digital marketing, creative production, brand activation and corporate communication services. 

    4. Pan-India Execution Capability

    The company executes projects across different locations in India through its vendor and partner network. 

    5. Low Leverage

    According to the DRHP, the company's debt-equity ratio was 0.04 as of September 2025. 

    Risks Associated with the Business

    Pure OFS Structure

    The IPO raises no money for the company. The entire 1.50 crore shares being offered represent a secondary sale by the promoter. The IPO consists entirely of an Offer for Sale by the promoter selling shareholder. Accordingly, the company will not receive any proceeds from the issue. 

    Project-Based Revenue

    Revenue is tied to individual project wins. The company's revenue depends on securing and executing project-based assignments. Variations in project awards or execution may affect its financial performance. 

    Customer Concentration

    The company may be exposed to customer concentration risk if a significant portion of its revenue is derived from a limited number of clients. 

    Government Spending Dependency

    Government communication programmes are subject to policy priorities, budget cycles and procurement processes that are outside the company's control. Any reduction in government marketing and event spend, or delays in project approvals, would affect this portion of the business.

    Competitive Environment

    India's advertising and media services market includes large multinational agencies, established domestic firms and numerous smaller operators. The company operates in a competitive industry with both domestic and multinational advertising and media service providers. 

    Vendor and Execution Risk

    Large events and multi-city campaigns depend on external vendors for logistics, technical infrastructure, manpower and venue arrangements. Any vendor failure, cost overrun or logistical breakdown during execution can affect project delivery and client relationships.

    Key Things Investors May Consider

    Those evaluating this issue may find it useful to examine:

    • The OFS-only structure and what it means for the company's post-IPO capital position

    • Revenue concentration by client and by service category

    • The proportion of government versus corporate revenue, and the renewal profile of each

    • EBITDA margin trajectory and sustainability as the company scales

    • Working capital cycles in a project-based business — advances, receivables and payables

    • Vendor dependency and how execution risk is managed across large-scale projects

    • Competitive positioning relative to larger integrated agencies

    • Pre-IPO promoter holding of 99.99 percent and the post-IPO shareholding structure

    • Risk factors and other disclosures in the DRHP

    Published Date : 21 Jul 2026

    Disclaimer :

    Investments in the securities market are subject to market risk, read all related documents carefully before investing. This content is for educational purposes only. Securities quoted are exemplary and not recommendatory.


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    Content Partner - Dalal Street Investment Journal Wealth Advisory Private Limited



    This article is for educational purposes only and should not be considered investment advice. Market investments are subject to risks. DSIJ Wealth Advisory Private Limited is a SEBI-registered Research Analyst (Reg. No: INH000006396) and Investment Adviser (Reg. No: INA000001142). Please consult your financial adviser before investing. 

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