Bajaj Broking has partnered with NSDL to improve investor access, education, protection, and technology integration, with a shared focus on building a secure, transparent, and informed investment ecosystem in India.
Bajaj Broking has entered into a strategic partnership with National Securities Depository Limited (NSDL) with a clear objective: to contribute to a more accessible, secure, and informed investment ecosystem for Indian investors.
This partnership brings together the respective strengths of both organisations. The focus is not limited to access alone. It also extends to financial awareness, product innovation, and the broader goal of strengthening investor education and protection within the market framework.
One of the central priorities of this collaboration is addressing gaps that investors often encounter at the very beginning of their investing journey. By aligning our operational capabilities with NSDL’s depository infrastructure, we are working towards smoother onboarding processes, faster account activations, and more integrated systems.
The intent is to reduce friction. Investors should be able to start their investment journey with ease, regardless of location or time, while continuing to operate within a secure and reliable market environment.
Investor education and protection remain fundamental to this partnership. Alongside NSDL, we will expand structured financial literacy efforts through a combination of digital outreach, educational initiatives, and campus-level programmes.
These initiatives are aimed at enabling investors to participate in the markets with greater clarity and responsibility. Understanding risk, recognising safeguards, and navigating processes correctly are essential parts of that journey.
As part of this effort, awareness campaigns such as #OddHaiTohFraudHai will be scaled in collaboration with NSDL. The focus will be on building awareness around scam prevention, identifying common red flags, and reinforcing best practices for digital investing safety.
Technology development is another key area of collaboration. Our teams will work closely with NSDL to co-develop and introduce new features and product experiences aligned with investor requirements.
This includes simplifying account opening and transaction flows, improving investor interfaces, enhancing access to real-time insights, and enabling seamless multi-asset access. These technology-driven enhancements are intended to improve convenience and accessibility in the retail investing experience, without compromising control or transparency.
Commenting on the partnership, Manish Jain, Managing Director Bajaj Broking, said:
“This partnership with NSDL marks a significant milestone in our mission to make investing safer, simpler, and more accessible for all Indian investors. The trust that both Bajaj and NSDL command in the financial ecosystem creates a strong foundation to deliver secure, transparent, and reliable investment experiences.
By combining our strengths, we aim to empower investors not just with access and awareness, but also with the confidence that comes from being protected. Together, we will drive initiatives that enhance digital education, build scam awareness, and create a safer investing environment grounded in trust.”
Sharing his perspective, Vijay Chandok, Managing Director & CEO, NSDL, stated:
“NSDL has always played a foundational role in strengthening trust and security within India’s capital markets. Our association with Bajaj Broking brings together strong market expertise and a shared commitment to simplifying the investing journey for investors. By leveraging technology and collaboration, we aim to enhance investor awareness, improve accessibility, and support the next phase of India’s investing ecosystem.”
This collaboration marks a new chapter in investor empowerment—one where technology, trust, and transparency come together to create long-term value for the Indian investor.
Through this partnership, we remain focused on responsible participation in India’s financial ecosystem, with sustained emphasis on accessibility, education, protection, and technology-led progress.
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