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Credo Brands Marketing Ltd

Retail

Offer Period :

19th to 21st Dec 2023

Credo Bands Marketing, the force behind Mufti Jeans, a prominent apparel brand since 1998, has redefined men's wear. Initially focusing on trousers and shirts, it evolved into a leading clothing brand, offering a diverse range, from shirts to jeans. Recognized in the mid-premium and premium segments, Read more... Credo Bands Marketing is gearing up for an IPO to fund its future endeavors. The planned public issue, consisting of 19 million equity shares, is exclusively an OFS (offer for sale). Read less

Credo Brands Marketing Ltd IPO Details

IPO Date 19th to 21st Dec 2023 Minimum Investment ₹14840 / 1 Lots
Listing Date 2023-12-27 Maximum Investment ₹192920 / 13 Lots
Face Value ₹2 per share Total Issue Size ₹549.78 Crores
Price ₹280 to ₹280 per share Fresh Issue ₹0 Crores
Lot Size 1 Lots (53 Shares) Offer For Sale ₹ 549.78
Listing At BSE, NSE Retail Discount ₹ 0
Employee Discount ₹0 per share    
IPO Date 19th to 21st Dec 2023
Listing Date 2023-12-27
Face Value ₹2 per share
Price ₹280 to ₹280 per share
Lot Size 1 Lots (53 Shares)
Listing At BSE, NSE
Employee Discount ₹0 per share
Minimum Investment ₹14840 / 1 Lots
Maximum Investment ₹192920 / 13 Lots
Total Issue Size ₹549.78 Crores
Fresh Issue ₹0 Crores
Offer For Sale
Retail Discount ₹ 0

Timeline

Important dates for allocation and IPO listing.

19th Dec

IPO Starts

21st Dec

IPO Ends

22nd Dec

Allotment Date

26th Dec

Initiation of Refund

26th Dec

Credit of Shares to Demat Account

27th Dec

IPO Listing Date

Shareholder Pattern

  Pre-Issue Post-Issue
Promoter Group 60.9 48.22
Public Group 39.1 51.78

Credo Brands Marketing Ltd IPO Reservation

QIB Shares Offered 3926992(20%)
NII (HNI) Shares Offered 2945244(15%)
Retail Shares Offered 6872236(35%)
Anchor Investor Shares Offered 5890488(30%)
Total Shares Offered 19634960
Total Shares With Anchor Investor 19634960

IPO Lot Size

ApplicationLotsSharesAmount
Retail (Min)---
Retail (Max)---
S-HNI (Min)---
S-HNI (Max)---

Credo Brands Marketing Ltd IPO Registrar

Link Intime India Pvt Ltd
Phone Number +91 81081 14949
Email Id credobrands.ipo@linkintime.co.in
Our Website www.linkintime.co.in

Credo Brands Marketing Ltd IPO Lead Manager

1. DAM Capital Advisors Ltd

2. ICICI Securities Ltd

3. Keynote Financial Services Ltd

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Credo Brands Marketing Ltd IPO Subscription LIVE Status

Category No. of shares offered No. of shares bid No. of subscribed

Strength of Credo Brands Marketing Ltd

1. Strong brand equity with presence across categories.

2. Multi-channel pan-India distribution network.

3. Scalable asset light model.

4. Strong in-house design competencies to deliver innovative and high-quality products with end-to-end tech-enabled supply chain capabilities

5. Financially stable business model.

6. Experienced Promoter and senior management team.

Risks Involved

1. The company' business is primarily concentrated on the sale of men's casual western wear and is vulnerable to variations in demand and changes in consumer preferences which could have an adverse effect on its business, results of operations and financial condition.

2. All the products are sold under a single brand, ufti'. Any inability to effectively market the company products, or any deterioration in public perception of its brand, could affect consumer footfall and consequently adversely impact the business, financial condition, cash flows and results of operations.

3. The company's inability to grow the business across emerging markets in India and effectively manage or expand its retail network may adversely impact the company business, results of operations and financial condition.

4. While the company design the products in-house, its relies on outsourcing the manufacturing of finished products to third-party manufacturing partners, without exclusivity arrangements. Any inability to obtain sufficient quantities of apparel of the requisite quality in a timely manner and at acceptable prices, or a slowdown, shutdown or disruption in such thirdparty manufacturing partners' operations and performance, could adversely affect the company business, cash flows, results of operations and financial condition.

5. The company's business is subject to seasonality. Lower sales and revenue may adversely affect its business, financial condition, and results of operations.

6. The company may not be able to procure sufficient quantity or quality of products from third party raw material suppliers in a timely manner and at an acceptable price and this may adversely affect the business, results of operations and financial conditions.

7. The company is dependent on third party manufacturing partners for the finished products. Its may not be able to procure sufficient quantity or quality of finished goods from the manufacturing partners in a timely manner and at an acceptable price and this may adversely affect the business, results of operations and financial conditions.

8. Its business depends on continual purchases of the products and timely payments by its franchise stores, both in short and long term. Any delay or failure in sale of products or payments at the franchise stores or any disputes with franchisees may adversely impact its business, cash flows and results of operations.

9. The company operate in highly competitive markets in each of the product segments in both offline and online channels and an inability to compete effectively may adversely affect its business, results of operations and financial condition.

10. Pricing pressure from the competitors may affect its ability to maintain or increase the product prices and, in turn, the company revenue from product sale, gross margin and profitability, which may materially and adversely affect its business, cash flows, results of operations and financial condition.

Why should you invest in

-

Financials

Particulars For the financial year ending (in ₹ million)
  2024 2023 2022
Total Assets 709.9 574.48 476.05
Total Liabilities 709.9 574.48 476.05
Total Expenses 493.05 405.51 307
Total Revenue 
571.94 509.32 354.83
Profit After Tax 59.2 77.51 35.74
EBITDA 165.14 174.99 108.76
Adjusted EBITDA 0 0 0

Credo Brands Marketing Ltd IPO Listing Details

Listing Date BSE Script Code NSE Symbol ISIN Final Issue Price
2023-12-27 544058 MUFTI
INE220Q01020
₹280 per share

Listing Day Trading Information

Price Details BSE NSE
Final Issue Price ₹280 ₹280
Open ₹282 ₹282.35
Low ₹262.05 ₹261.6
High ₹324.55 ₹324.8
Low ₹262.05 ₹261.6

Frequently Asked Questions

What is Credo Brands Marketing Ltd IPO?

Answer Field

Credo Brands Marketing Ltd IPO is a Mainboard IPO of 1,96,34,960 equity shares of a face value of ₹2 aggregating up to ₹549.78 Crores. The issue is priced at ₹280 to ₹280 per share. The minimum order quantity is 53 Shares. The IPO opens on December 19, 2023, and closes on December 21, 2023. Link Intime India Pvt Ltd is the registrar for the IPO. The shares are proposed to be listed on BSE,NSE.

When Credo Brands Marketing Ltd IPO will open?

Answer Field

The Credo Brands Marketing Ltd IPO opens on December 19, 2023 and closes on December 21, 2023.

What is the lot size of Credo Brands Marketing Ltd?

Answer Field

Credo Brands Marketing Ltd lot size is 53 shares, and the minimum amount required is ₹14,840.

How to apply for Credo Brands Marketing Ltd IPO?

Answer Field

You can apply in Credo Brands Marketing Ltd IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. To apply for an IPO:

• Login to Bajaj Broking account App/Website & click on IPO

• Enter the number of lots and price at which you wish to apply.

• Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.

• You will receive a mandate notification to block funds in your UPI app.

• Approve the mandate request on your UPI and funds will be blocked.

When is Credo Brands Marketing Ltd IPO allotment?

Answer Field

The finalization of Basis of Allotment for Credo Brands Marketing Ltd IPO will be done on December 22, 2023, and the allotted shares will be credited to your demat account by December 26, 2023.

When is Credo Brands Marketing Ltd IPO listing date?

Answer Field

The Credo Brands Marketing Ltd listing date is December 27, 2023.

Who is the registrar of Credo Brands Marketing Ltd IPO?

Answer Field

The registrar of Credo Brands Marketing Ltd IPO is Link Intime India Pvt Ltd

Which company is the book-running lead manager of the IPO?

Answer Field

DAM Capital Advisors Ltd,ICICI Securities Ltd,Keynote Financial Services Ltd will be the book-running lead manager of this IPO.

What is the fresh issue of Credo Brands Marketing Ltd IPO?

Answer Field

The fresh issue size is ₹[-] Crores equity shares.

What minimum lot size can retail subscribers subscribe to Credo Brands Marketing Ltd?

Answer Field

Retail investors can subscribe to a minimum of one lot, 53 shares and ₹14,840 amount.

How can I approve the UPI mandate request for Credo Brands Marketing Ltd IPO?

Answer Field

To apply for Credo Brands Marketing Ltd IPO, you need to log in to your demat account to complete the bidding process. Then, approve the payment mandate on your UPI app.

What is the price range of Credo Brands Marketing Ltd?

Answer Field

The price of each Credo Brands Marketing Ltd share will be ranging in between ₹280 to ₹280 per share.

What is the cut-off time for the UPI mandate for Credo Brands Marketing Ltd IPO?

Answer Field

The cut-off time for the UPI mandate confirmation is 5:00 PM, December 21, 2023.

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