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Bluestone Jewellery & Lifestyle Ltd

Bluestone Jewellery & Lifestyle Ltd IPO Details

Listing Date

19 Aug 2025

Bid Price

₹492 - ₹517

Lot Size

29 Shares

Minimum Investment

₹14,993 / Lot

Issue Size

₹1540.65 Cr

Key Dates to Track

    Here are the important dates you need to know in order to participate in this IPO

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Offer Start Date

11th Aug

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Offer End Date

13th Aug

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Allotment Date

14th Aug

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Refund Initiation

18th Aug

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Demat Transfer

18th Aug

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Listing Date

19th Aug

Bluestone Jewellery & Lifestyle Ltd Shareholding Pattern

  Pre-Issue Post-Issue
Promoter Group 17.91% 16.36%
Public Group 82.09% 83.64%

Bluestone Jewellery & Lifestyle Ltd IPO Reservation

QIB Shares Offered 89,39,939 (30%)
NII (HNI) Shares Offered 44,69,970 (15%)
Retail Shares Offered 29,79,980 (10%)
Anchor Investor Shares Offered 1,34,09,909 (45%)
Total Shares Offered 2,97,99,798
Total Shares With Anchor Investor 2,97,99,798

Bluestone Jewellery & Lifestyle Ltd IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 29 ₹14,993
Retail (Max) 13 377 ₹1,94,909
S HNI (Min) 14 406 ₹2,09,902
S HNI (Max) 66 1,914 ₹9,89,538
B HNI (MIN) 67 1,943 ₹10,04,531

Bluestone Jewellery & Lifestyle Ltd IPO Anchor Portion Size

Bid Date August 08, 2025
Shares Offered 1,34,09,910
Anchor Investment Details 693.292347

Bluestone Jewellery & Lifestyle Ltd IPO registrar

KFin Techologies Ltd
Phone Number +91 40 6716 2222
Email Id bluestone.ipo@kfintech.com
Website www.kfintech.com

Bluestone Jewellery & Lifestyle Ltd IPO Lead Manager

1. Axis Capital Ltd

2. IIFL Capital Services Ltd

3. Kotak Mahindra Capital Company Ltd

Bluestone Jewellery & Lifestyle Ltd Financial Information

March 31, 2025 March 31, March 31,
Net Worth ₹906.77 Cr ₹ Cr ₹ Cr
Reserves and Surplus ₹877.12 Cr ₹ Cr ₹ Cr
Total Borrowing ₹1,115.17 Cr ₹ Cr ₹ Cr

Bluestone Jewellery & Lifestyle Ltd IPO Subscription LIVE Status

Category No. of shares offered No. of shares bid Subscription (Times)
Qualified Institutional Buyers (QIBs) 88,62,990 3,79,61,783 4.2832
Non Institutional Investors (NIIs) 45,90,859 25,33,353 0.5518
Retail Individual Investors (RIIs) 30,60,572 41,27,164 1.3485
Total 1,65,14,421 4,46,22,300 2.702

Strength of Bluestone Jewellery & Lifestyle Ltd

  • Second largest digital-first jewellery brands in India in terms of revenues in Fiscal 2024 offering an omnichannel retail experience across website, mobile application and stores;
  • In-house technology architecture driving end-to-end business operations from design, online rendering, merchandizing, manufacturing and retail.
  • Differentiated approach to product and design catering to women, men and couples between the ages of 25 to 45 with an extensive range and variety of products.
  • Advanced manufacturing capabilities across three facilities with vertically integrated operations covering raw material procurement, design, production and marketing and sales.
  • Pan-India presence across tier-I, tier-II and tier-III cities operating through a combination of Company Stores and Franchisee stores with healthy unit economics.
  • Founder-led company supported by an experienced and professional management team and backed by renowned investors.

Risks Involved

  • The company has not generated any profits since inception. The company has experienced loss of Rs. 2,218.37 million, Rs. 1,422.36 million and Rs. 1,672.44 million in Fiscal 2025, 2024 and 2023, respectively and had negative total equity of Rs. 718.26 million in Fiscal 2023. Any loss or negative total equity in future periods could adversely affect its operations, financial conditions, and the trading price of the company Equity Shares.
  • There have been certain instances of non-compliances, including with respect to certain secretarial/ regulatory filings for corporate actions taken by the Company in the past. Consequently, its may be subject to regulatory actions and penalties for any such non-compliance and the company business, financial condition and reputation may be adversely affected.
  • Its Repeat Revenue Ratio (defined as revenue generated by sales to repeat customers, i.e., customers who place an order more than once at any time previously) was 44.61%, 39.83% and 34.67% in Fiscal 2025, 2024 and 2023, respectively. If the company fails to convert existing customers into repeat customers or acquire new customers or fails to do so in a cost-effective manner, its may not be able to increase revenue or maintain profitability. Further, if the company fails maintain Average Order Value levels, which was Rs. 47,671.26, Rs. 41,204.71 and Rs. 32,038.38 in Fiscal 2025, 2024 and 2023, respectively, its may not be able to sustain the company revenue base and margins, which would have a material adverse effect on its business and results of operations.
  • The company purchase and manufacture inventory in anticipation of sales. Its inventory was Rs. 16,525.47 million, Rs. 9,912.21 million and Rs. 3,953.17 million as of March 31, 2025, 2024 and 2023, respectively. If the company fails to manage its inventory effectively, the company business and results of operations could be adversely affected.
  • Its Promoter, Gaurav Singh Kushwaha, has pledged certain of his Equity Shares with certain lenders. Any exercise of such pledge by the lender could dilute his shareholding, which may adversely affect its business and future prospectus.
  • The company has witnessed negative cash flows used in operating activities in Fiscal 2025 and 2024 amounting to Rs. 6,658.28 million and Rs. 1,811.64 million, respectively. Any negative cash flows in the future would adversely affect its cash flow requirements, which may adversely affect the company ability to operate its business and the company financial condition.
  • The Company will not receive any proceeds from the Offer for Sale.
  • Its Statutory Auditors have included certain emphasis of matters in their examination report.
  • The seasonality of its business affects the company quarterly results and places an increased strain on its operations.
  • Under-utilization of its existing manufacturing facilities and an inability to effectively utilize the company manufacturing capacities could have an adverse effect on its business, future prospects, and future financial performance.
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Frequently Asked Questions

What is Bluestone Jewellery & Lifestyle Ltd IPO?

Answer Field

Bluestone Jewellery & Lifestyle Ltd IPO is a Mainboard IPO of 2,97,99,798 equity shares of a face value of ₹1 aggregating up to ₹1540.65 Crores. The issue is priced at ₹492 to ₹517 per share. The minimum order quantity is 29 Shares. The IPO opens on August 11, 2025, and closes on August 13, 2025. KFin Techologies Ltd is the registrar for the IPO. The shares are proposed to be listed on BSE,NSE.

When Bluestone Jewellery & Lifestyle Ltd IPO will open?

Answer Field

The Bluestone Jewellery & Lifestyle Ltd IPO opens on August 11, 2025 and closes on August 13, 2025.

What is the lot size of Bluestone Jewellery & Lifestyle Ltd?

Answer Field

Bluestone Jewellery & Lifestyle Ltd lot size is 29 shares, and the minimum amount required is ₹14,993.

How to apply for Bluestone Jewellery & Lifestyle Ltd IPO?

Answer Field

You can apply in Bluestone Jewellery & Lifestyle Ltd IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. To apply for an IPO:

• Login to Bajaj Broking account App/Website & click on IPO

• Enter the number of lots and price at which you wish to apply.

• Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.

• You will receive a mandate notification to block funds in your UPI app.

• Approve the mandate request on your UPI and funds will be blocked.

When is Bluestone Jewellery & Lifestyle Ltd IPO allotment?

Answer Field

The finalization of Basis of Allotment for Bluestone Jewellery & Lifestyle Ltd IPO will be done on August 14, 2025, and the allotted shares will be credited to your demat account by August 18, 2025.

When is Bluestone Jewellery & Lifestyle Ltd IPO listing date?

Answer Field

The Bluestone Jewellery & Lifestyle Ltd listing date is August 19, 2025.

Who is the registrar of Bluestone Jewellery & Lifestyle Ltd IPO?

Answer Field

The registrar of Bluestone Jewellery & Lifestyle Ltd IPO is KFin Techologies Ltd

Which company is the book-running lead manager of the IPO?

Answer Field

Axis Capital Ltd,IIFL Capital Services Ltd,Kotak Mahindra Capital Company Ltd will be the book-running lead manager of this IPO.

What is the fresh issue of Bluestone Jewellery & Lifestyle Ltd IPO?

Answer Field

The fresh issue size is ₹820 Crores equity shares.

What minimum lot size can retail subscribers subscribe to Bluestone Jewellery & Lifestyle Ltd?

Answer Field

Retail investors can subscribe to a minimum of one lot, 29 shares and ₹14,993 amount.

How can I approve the UPI mandate request for Bluestone Jewellery & Lifestyle Ltd IPO?

Answer Field

To apply for Bluestone Jewellery & Lifestyle Ltd IPO, you need to log in to your demat account to complete the bidding process. Then, approve the payment mandate on your UPI app.

What is the price range of Bluestone Jewellery & Lifestyle Ltd?

Answer Field

The price of each Bluestone Jewellery & Lifestyle Ltd share will be ranging in between ₹492 to ₹517 per share.

What is the cut-off time for the UPI mandate for Bluestone Jewellery & Lifestyle Ltd IPO?

Answer Field

The cut-off time for the UPI mandate confirmation is 5:00 PM, August 13, 2025.

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