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Adcounty Media India Ltd

IT - Software

Offer Period :

27th to 1st Jul 2025

Adcounty Media India Ltd IPO Details

IPO Date 27th to 1st Jul 2025 Minimum Investment ₹136000 / 2 Lots
Listing Date 2025-07-04 Maximum Investment ₹136000 / 1 Lots
Face Value ₹10 per share Total Issue Size ₹50.69 Crores
Price ₹85 to ₹85 per share Fresh Issue ₹50.69 Crores
Lot Size 1 Lots (1600 Shares) Offer For Sale ₹ [-]
Listing At BSE-SME Retail Discount ₹ 0
Employee Discount ₹0 per Share Shareholding Pre Issue 16538000 Shares
Issue Type Book Building - SME Shareholding Post Issue 22500800 Shares
IPO Date 27th to 1st Jul 2025
Listing Date 2025-07-04
Face Value ₹10 per share
Price ₹85 to ₹85 per share
Lot Size 1 Lots (1600 Shares)
Listing At BSE-SME
Total Issue Size ₹50.69 Crores
Employee Discount ₹0 per share
Issue Type Book Building - SME
Minimum Investment ₹136000 / 2 Lots
Maximum Investment ₹136000 / 1 Lots
Fresh Issue ₹50.69 Crores
Offer For Sale ₹[-] Crores
Retail Discount ₹0 Crores
Shareholding Pre Issue 16538000 Shares
Shareholding Post Issue 22500800 Shares

About Adcounty Media India Ltd IPO

Adcounty Media India Limited is a BrandTech company offering a wide range of digital marketing solutions, including brand promotion and performance-based advertising. It leverages advanced technology to create tailored marketing strategies for clients across various industries. The company’s core services include Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid advertising models such as Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are aimed at increasing brand visibility, driving user engagement, and supporting client growth objectives.
 

In addition to its digital campaigns, Adcounty Media runs several websites and mobile applications and has developed a programmatic advertising tool named BidCounty. This tool is designed to support both branding and performance marketing. The company also conducts market research to help clients connect with relevant audiences and improve user acquisition. As of May 30, 2025, the company employed 45 permanent team members and had collaborated with brands such as Sharechat, Zepto, Fi.Money, PB Fintech, Bank Sathi, and MUV across its key verticals of Adtech and Digital Marketing.

Founding Year: 2017

Managing Director: Chandan Garg

Adcounty Media India Limited Timeline

Important dates for allocation and IPO listing.

27th Jun

IPO Opens

1st Jul

IPO Close

2nd Jul

Allotment Date

3rd Jul

Initiation of Refund

3rd Jul

Credit of Shares to Demat Account

4th Jul

IPO Listing Date

Shareholder Pattern

  Pre-Issue Post-Issue
Promoter Group 89.14 65.52
Public Group 10.86 34.48

Adcounty Media India Ltd IPO Reservation

QIB Shares Offered 1124800(18.86%)
NII (HNI) Shares Offered 844800(14.17%)
Retail Shares Offered 1971200(33.06%)
Anchor Investor Shares Offered 1686400(28.28%)
Total Shares Offered 5963200
Total Shares With Anchor Investor 5963200

Adcounty Media India Ltd IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 1600 ₹136000
Retail (Max) 1 1600 ₹136000
S HNI (Min) 2 3200 ₹272000
S HNI (Max) 7 11200 ₹952000
B HNI (MIN) 8 12800 ₹1088000

Adcounty Media India Ltd IPO Anchor Investor Details

Bid Date 26 June 2025
Shares Offered 0
Anchor Portion Size 0

Adcounty Media India Ltd IPO Registrar

Skyline Financial Services Pvt
Phone Number +91-11-40450193-97
Email Id compliances@skylinerta.com
Our Website www.skylinerta.com

Adcounty Media India Ltd IPO Lead Manager

1. Narnolia Financial Services Ltd

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Adcounty Media India Ltd Financial Information

Period Ended March 31, 2025 March 31, 2024 March 31, 2023
Net Worth ₹37.9 ₹20.27 ₹11.92
Reserves and Surplus ₹21.36 ₹20.26 ₹11.91
Total Borrowing ₹0 ₹0 ₹0.29

Adcounty Media India Ltd IPO Subscription LIVE Status

Category No. of shares offered No. of shares bid No. of subscribed
Qualified Institutional Buyers (QIBs) 1124800 154473600 137.3343
Non Institutional Investors (NIIs) 844800 469870400 556.1913
NII(Bid amount of more than Ten Lakh Rupees) 0 0 0
NII(Bid amount of more than 2 Lakh < 10 Rupees) 844800 0 0
Retail Individual Investors (RIIs) 1971200 452139200 229.3726
Total 5963200 1076483200 180.5211

Strength of Adcounty Media India Ltd

1. Technology Driven Business Model.

2. Cordial relations with its customers.

3. Quality Deliverables.

Risks Involved

1. The present promoters of the Company are first generation entrepreneurs.

2. The company has had negative cash flows in the past and may continue to have negative cash flows in the future.

3. Companies may delay or reduce their spending on marketing in periods of economic uncertainty, which could materially harm its business.

4. Its restated financial statements have been prepared by a Peer Reviewed Chartered Accountants which is different from the company Statutory Auditor.

5. Its Registered Office and other branches from where the company operate are not owned by it. If the company is required to vacate the same or if the company is unable to renew its current leases, due to any reason whatsoever, it may adversely affect its business operations.

6. Certain legal proceedings are pending against its Corporate Promoter and individual promoters. While these proceedings does not involve the Company, any adverse development may impact our reputation and business operations.

7. The company depends on a limited number of customers for a significant portion of its revenues. The loss of a major customer or significant reduction in demand from any of the company major customers may adversely affect its business, financial condition, results of operations and profitability.

8. The company has experienced a dip in its revenue from operations in the past and may experience further growth downfall or unable to manage an efficient growth rate.

9. The Company is involved in certain legal proceedings/litigations. Any adverse decision in such proceedings may render it/them liable to penalties and may adversely affect its business and result of operations.

10. Majority of its state-wise revenues for the last 3 years is derived from Haryana, Karnataka and Maharashtra. Any adverse developments affecting its operations in these states could have an adverse impact on the company revenue and results of operations.

Why should you invest in

-

Adcounty Media India Ltd Financials

Particulars For the financial year ending (in ₹ million)
 
Total Assets
Total Liabilities
Total Expenses
Total Revenue 
Profit After Tax
EBITDA
Adjusted EBITDA

Adcounty Media India Limited IPO Contact Details

Adcounty Media India Ltd IPO Listing Details

Listing Date BSE Script Code NSE Symbol ISIN Final Issue Price
2025-07-04 544435 -
INE0W1601012
₹85 per share

Listing Day Trading Information

Price Details BSE NSE
Final Issue Price ₹85 ₹85
Open ₹130 ₹0
Low ₹123.5 ₹0
High ₹136.5 ₹0
Low ₹123.5 ₹0

Industry Outlook of Adcounty Media India IPO

  • Global Digital Marketing Industry

    • In 2024, the global digital advertising and marketing sector was estimated at around USD 595 billion.

    • It is anticipated to grow to approximately USD 1.1 trillion by 2030.

    • The industry is expected to expand at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2030.

  • Indian Digital Marketing Industry

    • Digital marketing is becoming increasingly significant in India’s evolving economy.

    • Companies are leveraging tools like social media, search engines, and email to reach wider audiences.

    • India is likely to become the second-largest online market globally, with over 900 million internet users projected by 2025 (Business Standard).

    • This digital shift is influencing business operations, contributing to broader economic and social development.

    • The Indian e-commerce sector is expected to grow to USD 200 billion by 2027.

  • Global AdTech Industry

    • In 2024, the global advertising technology (AdTech) market was valued at approximately USD 876.21 billion.


Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your IPO allotment status for Adcounty Media India IPO.

Frequently Asked Questions

What is Adcounty Media India Ltd IPO?

Answer Field

Adcounty Media India Ltd IPO is a SME IPO of 59,63,200 equity shares of a face value of ₹10 aggregating up to ₹50.69 Crores. The issue is priced at ₹85 to ₹85 per share. The minimum order quantity is 1600 Shares. The IPO opens on June 27, 2025, and closes on July 01, 2025. Skyline Financial Services Pvt is the registrar for the IPO. The shares are proposed to be listed on BSE-SME.

When Adcounty Media India Ltd IPO will open?

Answer Field

The Adcounty Media India Ltd IPO opens on June 27, 2025 and closes on July 01, 2025.

What is the lot size of Adcounty Media India Ltd?

Answer Field

Adcounty Media India Ltd lot size is 1600 shares, and the minimum amount required is ₹1,36,000.

How to apply for Adcounty Media India Ltd IPO?

Answer Field

You can apply in Adcounty Media India Ltd IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. To apply for an IPO:

• Login to Bajaj Broking account App/Website & click on IPO

• Enter the number of lots and price at which you wish to apply.

• Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.

• You will receive a mandate notification to block funds in your UPI app.

• Approve the mandate request on your UPI and funds will be blocked.

When is Adcounty Media India Ltd IPO allotment?

Answer Field

The finalization of Basis of Allotment for Adcounty Media India Ltd IPO will be done on July 02, 2025, and the allotted shares will be credited to your demat account by July 03, 2025.

When is Adcounty Media India Ltd IPO listing date?

Answer Field

The Adcounty Media India Ltd listing date is July 04, 2025.

Who is the registrar of Adcounty Media India Ltd IPO?

Answer Field

The registrar of Adcounty Media India Ltd IPO is Skyline Financial Services Pvt

Which company is the book-running lead manager of the IPO?

Answer Field

Narnolia Financial Services Ltd will be the book-running lead manager of this IPO.

What is the fresh issue of Adcounty Media India Ltd IPO?

Answer Field

The fresh issue size is ₹50.69 Crores equity shares.

What minimum lot size can retail subscribers subscribe to Adcounty Media India Ltd?

Answer Field

Retail investors can subscribe to a minimum of one lot, 1600 shares and ₹1,36,000 amount.

How can I approve the UPI mandate request for Adcounty Media India Ltd IPO?

Answer Field

To apply for Adcounty Media India Ltd IPO, you need to log in to your demat account to complete the bidding process. Then, approve the payment mandate on your UPI app.

What is the price range of Adcounty Media India Ltd?

Answer Field

The price of each Adcounty Media India Ltd share will be ranging in between ₹85 to ₹85 per share.

What is the cut-off time for the UPI mandate for Adcounty Media India Ltd IPO?

Answer Field

The cut-off time for the UPI mandate confirmation is 5:00 PM, July 01, 2025.

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