SJS Enterprises has entered a technology licence cum exclusive supply agreement with Hong Kong-based BOE Varitronix to localise optical bonding and assembly of automotive displays in India, marking a strategic expansion into digital display systems for four-wheeler vehicles.
Source: SJS Enterprise Press Release (NSE Exchange Fillings) | Published on Dec 23, 2025
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As quoted in the press release of SJS Enterprise (NSE Exchange Filings), a "Technology License Cum Exclusive Supply Agreement" between SJS Enterprises Limited & Hong Kong-based BOE Varitronix Limited pertains to developing automotive displays for Indian markets. The terms of this agreement have been disclosed in accordance with the SEBI Listing Obligations & Disclosure Requirements Regulations 2015.
The primary objective of such a partnership is for SJS Enterprises Limited to provide optical bonding and assembly services of automotive displays used in four-wheelers that will be marketed within India. Optical bonding is an advanced technology used on automotive displays to enhance their durability, visibility and performance, regardless of different driving conditions.
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SJS Enterprises has signed a Technology License Cum Exclusive Supply Agreement with BOE Varitronix.
The agreement covers optical bonding and assembly of automotive displays in India.
BOE Varitronix will supply key components and support localisation efforts.
The arrangement aligns with SJS Enterprises’ previously announced expansion plans.
The partnership adds automotive digital displays as a new operational vertical.
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BOE Varitronix will supply necessary components for automotive display systems, support the local optical bonding, cover glass and backlight units, and transfer the Licensed Technology to SJS Enterprises, along with its Manufacturing Know-How and Technical Expertise under this agreement.
The support provided encompasses Manufacturing, Assembly, Testing and Quality Control (QC) activities related to Automotive Display Systems for use in Passenger Vehicles. This arrangement enables SJS Enterprises to conduct domestic assembly/bonding of products while BOE Varitronix supplies them with component parts and provides on-going technical assistance.
In addition to strengthening SJS Enterprises’ ability to fulfil the increasing demand for integrated vehicle Display Systems, which are rapidly becoming an industry standard, this collaboration will allow both companies to meet the growing expectation from consumers that Digital Instrument Clusters and Infotainment Displays be included as a part of all new vehicles.
SJS Enterprises has always been a manufacturer of automotive decorative aesthetic solutions. However, with the introduction of automotive display assembly and optical bonding, there is now an additional method of product diversification into the automotive value chain without changing SJS Enterprises' existing customer base.
The relocation of the display assembly process to SJS Enterprises' facility allows the company to combine its current interior and exterior product offerings with a new digital offering. This enables SJS Enterprises to have a more comprehensive range of automotive products available for automotive original equipment manufacturers (OEMs) operating in India.
SJS Enterprises has also taken advantage of the moves made by vehicle manufacturers to develop a more localized approach to their automotive electronics supply chain, and SJS Enterprises' component suppliers will increasingly gain importance by having in-country assembly capability.
The automobile display, or automotive screen, is a central component of the modern vehicle cockpit. They provide functionality support for instrument clusters, infotainment systems and driver interface information.
By utilizing optical bond technology, these displays provide better legibility, reduced internal reflections, greater resistance to vibration and temperature variations.
Therefore, as a result of this agreement, SJS Enterprises can now engage in this area as a licensee of manufacturing instead of developing products independently. This results in reduced complexity in execution and allows for the opportunity to expand into additional capabilities.
SJS Enterprises share price stands at ₹1,780 per share on the BSE as of 23 December 2025 at 03:09 PM IST, up by 1.12%.
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