1. Its efforts to acquire new users and retain existing users may not be successful or may be more costly than its expect, which could prevent its from maintaining or increasing its revenue.
2. The company has recorded losses in the past and may continue to do so in the future, and if its fail to increase its number of delivered units, NMV or to acquire new users in a cost-effective manner, its may not be able to increase its revenues or be profitable.
3. The company has had negative cash flows for the six months ended September 30, 2021 and the Financial Years 2021, 2020 and 2019, and its may have negative cash flows in the future.
4. Its business depends on the growth of the online commerce industry in India and its ability to effectively respond to changing user behaviour on digital platforms.
5. Any harm to its brand or reputation or failure to maintain, protect and enhance its brand could limit its ability to retain or expand its customer base which may adversely affect its business, financial condition, results of operations
and cash flows, and may result in its being unable to attract new users.
6. The company may incur liability for counterfeit, unauthorised, illegal, or infringing products sold or misleading information available on its platforms.
7. If the company or its sellers fail to identify and effectively respond to changing user preferences and spending patterns in a timely manner, the demand for products could decrease, causing its revenue and results of operations to decline.
8. Its rely on the Google Play Store and the Apple App Store to offer and promote its app. If their terms and conditions change to its detriment, if its violate, or if a platform provider believes that its have violated, the terms and conditions
of its platform, its business will suffer.
9. If the company fail to retain existing users or to maintain order levels, its may not be able to sustain its revenue base and margins, which would have a material adverse effect on its business and results of operations.
10. If the company fail to retain its relationships with sellers of its recently launched "Power Brands" initiative, or attract new relationships, or fail to further develop its "Power Brands" portfolio, its business, financial condition, and operations will be adversely affected.