How to Apply for the Simca Advertising IPO: Step-by-Step Investment Guide

Summary:


Simca Advertising Limited operates in the out-of-home (OOH) advertising segment across Mumbai and Maharashtra. The IPO is scheduled to open on May 8, 2026, and close on May 12, 2026, with a price band of ₹174 to ₹183 per share. The issue comprises 31,71,600 shares aggregating up to ₹58.04 crore and will be listed on the NSE SME platform, with defined timelines for allotment and listing.

Simca Advertising Limited operates in the advertising services segment with a focus on out-of-home (OOH) media across Mumbai and Maharashtra. The company provides formats such as hoardings, gantries, transit media, shelters, kiosks, utilities, and vinyl signage to facilitate brand communication in public spaces. Its services include campaign planning, location selection, and execution based on audience behaviour and client requirements. The company is ISO 9001:2015 certified, reflecting adherence to defined quality management standards. The company works with clients across sectors including advertising, entertainment, real estate, lifestyle, insurance, and public sector entities. The company’s operations are centred on managing OOH media assets across high-traffic locations such as arterial roads, commercial areas, and key junctions. Its approach involves delivering end-to-end campaign execution through a combination of media planning and on-ground implementation. The business model is aligned with the use of public infrastructure as a communication channel, allowing advertisers to reach varied audience groups. The company operates within the out-of-home (OOH) advertising segment across Mumbai and Maharashtra.

Investors may apply for the IPO through the ASBA (Application Supported by Blocked Amount) facility available via internet banking of authorised banks or through UPI-enabled applications. The process generally involves logging into the selected platform, navigating to the IPO section, selecting the relevant issue, and entering bid details such as price and quantity within the specified range. The application amount is blocked in the bank account until the allotment process is completed, in line with applicable regulations. Alternatively, applications can be submitted through registered stockbrokers or trading platforms by placing an IPO bid using a demat account linked with a valid bank account. Investors are required to review the red herring prospectus, verify eligibility criteria, and ensure accurate submission of details before confirming the application. Final allotment status is typically made available after the issue closes, and shares, if allotted, are credited to the demat account as per the applicable timeline.

For more details, visit the Simca Advertising IPO page.

Simca Advertising IPO Details and Objectives

Details

Information

IPO Date

May 8, 2026 to May 12, 2026

Issue Size

31,71,600 shares (agg. up to ₹58.04 Cr)

Price Band

₹174 to ₹183 per share

Lot Size

600 shares

Listing At

SME, NSE

Market Maker

Giriraj Stock Broking Pvt. Ltd. 

Purpose of the IPO

  • Purchase and installation of LED (“Light-emitting diode”) screens

  • Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens

  • Funding the incremental working capital requirements

  • General corporate purposes 

Timeline of Simca Advertising IPO

Event

Date

IPO Open Date

Fri, May 8, 2026

IPO Close Date

Tue, May 12, 2026

Tentative Allotment

Wed, May 13, 2026

Initiation of Refunds

Thu, May 14, 2026

Credit of Shares to Demat

Thu, May 14, 2026

Tentative Listing Date

Fri, May 15, 2026

Cut-off time for UPI mandate confirmation

5 PM on Tue, May 12, 2026

Pricing & Lot Size of Simca Advertising IPO

Price Band for the IPO

  • ₹174 to ₹183 per share

Minimum Lot Size and Application Details

Application

Lots

Shares

Amount

Individual investors (Retail) (Min)

2

1,200

₹2,19,600

Individual investors (Retail) (Max)

2

1,200

₹2,19,600

S-HNI (Min)

3

1,800

₹3,29,400

S-HNI (Max)

9

5,400

₹9,88,200

B-HNI (Min)

10

6,000

₹10,98,000

Simca Advertising IPO Application Process

The Simca Advertising IPO application process can be completed online through your trading platform. Below is a step-by-step guide to applying for the IPO:

Step 1: Login to Your Trading Platform

Access your trading account using the trading platform.

Step 2: Navigate to the IPO Section

Go to the IPO section to view active IPO listings.

Step 3: Select the Open IPO and Click Apply

Locate Simca Advertising IPO in the list of available IPOs and click the ‘Apply’ button.

Step 4: Enter the Quantity of Shares You Wish to Apply For

Specify the number of shares (lot size: 600 shares) within the price band of ₹174 to ₹183 per share.

Step 5: Provide Your UPI ID

Enter your UPI ID for payment authorisation and ensure sufficient funds in your bank account.

Step 6: Confirm the Application

Review your application details and confirm the UPI mandate before 5 PM on the last application day.

Step 7: Complete the Process and Wait for IPO Allotment Status

Submit the application and monitor the allotment status to check if shares have been allocated to you.

Shares Offered in Simca Advertising IPO

The allocation of shares in the Simca Advertising IPO is structured across investor categories in line with applicable regulatory requirements. The issue provides defined reservations for qualified institutional buyers, non-institutional investors, and retail individual investors, with each category allotted a specified proportion of the net issue. This allocation framework outlines how the shares offered are distributed among different classes of investors.

Investor Category

Shares Offered

% of Total Issue

Anchor Investors

9,03,780

28.50%

Qualified Institutional Buyers

6,02,520

19.00%

Non-Institutional Investors

4,51,890

14.25%

Retail Individual Investors

10,54,410

33.25%

Market Maker

1,59,000

5.00%

Total Shares Offered

31,71,600

100.00%

This reservation structure reflects the categorisation and allocation approach disclosed for the issue, indicating the proportion of shares available to each investor segment.

Financial Health and Performance

Key Financial Metrics

  • Total Assets: Grew from ₹6.07 crore in FY23 to ₹36.67 crore as of March 2025.

  • Total Income: Recorded at ₹75.09 crore in March 2025, as compared to ₹11.96 crore in FY23.

  • Profit After Tax (PAT): Reported at ₹9.98 crore in March 2025, and ₹1.57 crore in FY23.

  • Net Worth: Recorded at ₹17.37 crore in March 2025 compared to ₹1.62 crore in FY23.

  • Reserves & Surplus: Stood at ₹17.32 crore in March 2025, as compared to ₹1.57 crore in FY23.

  • EBITDA: Stood at ₹13.49 crore in March 2025 in comparison to ₹2.11 crore in FY23.

Recent Performance and Growth Prospects

  • The company has reported an expansion in its asset base over the reviewed period, indicating a broader operational scale.

  • Income levels have increased compared to earlier financial years, reflecting higher business activity.

  • Profit after tax has shown an upward movement, suggesting changes in earnings over time.

  • Net worth has strengthened during the period under review, indicating a change in the company’s financial position.

  • Growth in reserves and surplus has been observed, reflecting retained earnings within the business.

  • Operating performance, as reflected at the EBITDA level, has also shown an increase over the same timeframe.

  • The overall financial trend indicates changes in scale and operations across the reported period.

  • Business expansion may be linked to increased deployment of assets and wider operational coverage.

  • Continued activity across its core segment may influence future performance, subject to market conditions and business execution. 

Investment Risks and Opportunities

Potential Risks of Investing in the IPO

  • The company’s operations are concentrated in specific geographic regions, which may expose the business to region-specific regulatory, economic, or demand-related factors.

  • Dependence on out-of-home (OOH) media and public infrastructure may be influenced by changes in advertising preferences, urban regulations, or shifts towards alternative digital channels.

Opportunities and Growth Potential

  • Expansion into digital advertising formats such as LED screens may support diversification within the OOH segment and align with evolving advertising formats.

  • A diversified client base across sectors and presence in high-traffic locations may support continued utilisation of advertising assets, subject to market demand and execution. 

Key Performance Indicator (KPI)

KPI

Dec 31, 2025

Mar 31, 2025

ROE

38.08%

57.44%

ROCE

50.89%

76.57%

Debt/Equity

-

0.02

RoNW

38.08%

57.44%

PAT Margin

13.73%

13.31%

EBITDA Margin

18.48%

18.00%

Price to Book Value

5.74

9.27

Simca Advertising IPO Registrar & Lead Managers

Registrar

Lead Manager(s)

MUFG Intime India Pvt. Ltd.

Socradamus Capital Pvt. Ltd.

Company Address of Simca Advertising 

Bungalow No C-6,

Swami Samarth Nagar, Roshanlal Nagar,

3rd Cross Lane, Andheri (W),

Mumbai, Maharashtra, 400053

Phone: 022 - 2633 5055

Email: investor@simcaadvertising.com

Website: https://www.simcaadvertising.com/

Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your Simca Advertising IPO allotment status.

Frequently Asked Questions

Published Date : 07 May 2026

Disclaimer :

Investments in the securities market are subject to market risk, read all related documents carefully before investing. This content is for educational purposes only. Securities quoted are exemplary and not recommendatory.


The information on this website is provided on "AS IS" basis. Bajaj Broking (BFSL) does not warrant the accuracy of the information given herein, either expressly or impliedly, for any particular purpose and expressly disclaims any warranties of merchantability or suitability for any particular purpose. While BFSL strives to ensure accuracy, it does not guarantee the completeness, reliability, or timeliness of the information. Users are advised to independently verify details and stay updated with any changes. The securities are quoted as an example and not as a recommendation. Past performance is not necessarily a guide to future performance.

The information provided on this website is for general informational purposes only and is subject to change without prior notice. BFSL shall not be responsible for any consequences arising from reliance on the information provided herein and shall not be held responsible for all or any actions that may subsequently result in any loss, damage and or liability. Interest rates, fees, and charges etc., are revised from time to time, for the latest details please refer to our Pricing page.

Neither the information, nor any opinion contained in this website constitutes a solicitation or offer by BFSL or its affiliates to buy or sell any securities, futures, options or other financial instruments or provide any investment advice or service.

BFSL is acting as distributor for non-broking products/ services such as IPO, Mutual Fund, Insurance, PMS, and NPS. These are not Exchange Traded Products. For more details on risk factors, terms and conditions please read the sales brochure carefully before investing.



Content Partner - Dalal Street Investment Journal Wealth Advisory Private Limited



This article is for educational purposes only and should not be considered investment advice. Market investments are subject to risks. DSIJ Wealth Advisory Private Limited is a SEBI-registered Research Analyst (Reg. No: INH000006396) and Investment Adviser (Reg. No: INA000001142). Please consult your financial adviser before investing. 

[ Read More ]

For more disclaimer, check here : https://www.bajajbroking.in/disclaimer

Read More Blogs

Our Secure Trading Platforms

Level up your stock market experience: Download the Bajaj Broking App for effortless investing and trading

QR code to download Bajaj Broking App

8 lakh+ Users

icon-with-text

4.7 App Rating

icon-with-text

4 Languages

icon-with-text

₹7,300+ Cr MTF Book

icon-with-text
banner-icon

Open Your Free Demat Account

Enjoy low brokerage on delivery trades

+91

|

Please Enter Mobile Number

Open Your Free Demat Account

Enjoy low brokerage on delivery trades

+91

|