How to Apply for the Simca Advertising IPO: Step-by-Step Investment Guide

    Summary:


    Simca Advertising Limited operates in the out-of-home (OOH) advertising segment across Mumbai and Maharashtra. The IPO is scheduled to open on May 8, 2026, and close on May 12, 2026, with a price band of ₹174 to ₹183 per share. The issue comprises 31,71,600 shares aggregating up to ₹58.04 crore and will be listed on the NSE SME platform, with defined timelines for allotment and listing.

    Simca Advertising Limited operates in the advertising services segment with a focus on out-of-home (OOH) media across Mumbai and Maharashtra. The company provides formats such as hoardings, gantries, transit media, shelters, kiosks, utilities, and vinyl signage to facilitate brand communication in public spaces. Its services include campaign planning, location selection, and execution based on audience behaviour and client requirements. The company is ISO 9001:2015 certified, reflecting adherence to defined quality management standards. The company works with clients across sectors including advertising, entertainment, real estate, lifestyle, insurance, and public sector entities. The company’s operations are centred on managing OOH media assets across high-traffic locations such as arterial roads, commercial areas, and key junctions. Its approach involves delivering end-to-end campaign execution through a combination of media planning and on-ground implementation. The business model is aligned with the use of public infrastructure as a communication channel, allowing advertisers to reach varied audience groups. The company operates within the out-of-home (OOH) advertising segment across Mumbai and Maharashtra.

    Investors may apply for the IPO through the ASBA (Application Supported by Blocked Amount) facility available via internet banking of authorised banks or through UPI-enabled applications. The process generally involves logging into the selected platform, navigating to the IPO section, selecting the relevant issue, and entering bid details such as price and quantity within the specified range. The application amount is blocked in the bank account until the allotment process is completed, in line with applicable regulations. Alternatively, applications can be submitted through registered stockbrokers or trading platforms by placing an IPO bid using a demat account linked with a valid bank account. Investors are required to review the red herring prospectus, verify eligibility criteria, and ensure accurate submission of details before confirming the application. Final allotment status is typically made available after the issue closes, and shares, if allotted, are credited to the demat account as per the applicable timeline.

    For more details, visit the Simca Advertising IPO page.

    Simca Advertising IPO Details and Objectives

    Details

    Information

    IPO Date

    May 8, 2026 to May 12, 2026

    Issue Size

    31,71,600 shares (agg. up to ₹58.04 Cr)

    Price Band

    ₹174 to ₹183 per share

    Lot Size

    600 shares

    Listing At

    SME, NSE

    Market Maker

    Giriraj Stock Broking Pvt. Ltd. 

    Purpose of the IPO

    • Purchase and installation of LED (“Light-emitting diode”) screens

    • Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens

    • Funding the incremental working capital requirements

    • General corporate purposes 

    Timeline of Simca Advertising IPO

    Event

    Date

    IPO Open Date

    Fri, May 8, 2026

    IPO Close Date

    Tue, May 12, 2026

    Tentative Allotment

    Wed, May 13, 2026

    Initiation of Refunds

    Thu, May 14, 2026

    Credit of Shares to Demat

    Thu, May 14, 2026

    Tentative Listing Date

    Fri, May 15, 2026

    Cut-off time for UPI mandate confirmation

    5 PM on Tue, May 12, 2026

    Pricing & Lot Size of Simca Advertising IPO

    Price Band for the IPO

    • ₹174 to ₹183 per share

    Minimum Lot Size and Application Details

    Application

    Lots

    Shares

    Amount

    Individual investors (Retail) (Min)

    2

    1,200

    ₹2,19,600

    Individual investors (Retail) (Max)

    2

    1,200

    ₹2,19,600

    S-HNI (Min)

    3

    1,800

    ₹3,29,400

    S-HNI (Max)

    9

    5,400

    ₹9,88,200

    B-HNI (Min)

    10

    6,000

    ₹10,98,000

    Simca Advertising IPO Application Process

    The Simca Advertising IPO application process can be completed online through your trading platform. Below is a step-by-step guide to applying for the IPO:

    Step 1: Login to Your Trading Platform

    Access your trading account using the trading platform.

    Step 2: Navigate to the IPO Section

    Go to the IPO section to view active IPO listings.

    Step 3: Select the Open IPO and Click Apply

    Locate Simca Advertising IPO in the list of available IPOs and click the ‘Apply’ button.

    Step 4: Enter the Quantity of Shares You Wish to Apply For

    Specify the number of shares (lot size: 600 shares) within the price band of ₹174 to ₹183 per share.

    Step 5: Provide Your UPI ID

    Enter your UPI ID for payment authorisation and ensure sufficient funds in your bank account.

    Step 6: Confirm the Application

    Review your application details and confirm the UPI mandate before 5 PM on the last application day.

    Step 7: Complete the Process and Wait for IPO Allotment Status

    Submit the application and monitor the allotment status to check if shares have been allocated to you.

    Shares Offered in Simca Advertising IPO

    The allocation of shares in the Simca Advertising IPO is structured across investor categories in line with applicable regulatory requirements. The issue provides defined reservations for qualified institutional buyers, non-institutional investors, and retail individual investors, with each category allotted a specified proportion of the net issue. This allocation framework outlines how the shares offered are distributed among different classes of investors.

    Investor Category

    Shares Offered

    % of Total Issue

    Anchor Investors

    9,03,780

    28.50%

    Qualified Institutional Buyers

    6,02,520

    19.00%

    Non-Institutional Investors

    4,51,890

    14.25%

    Retail Individual Investors

    10,54,410

    33.25%

    Market Maker

    1,59,000

    5.00%

    Total Shares Offered

    31,71,600

    100.00%

    This reservation structure reflects the categorisation and allocation approach disclosed for the issue, indicating the proportion of shares available to each investor segment.

    Financial Health and Performance

    Key Financial Metrics

    • Total Assets: Grew from ₹6.07 crore in FY23 to ₹36.67 crore as of March 2025.

    • Total Income: Recorded at ₹75.09 crore in March 2025, as compared to ₹11.96 crore in FY23.

    • Profit After Tax (PAT): Reported at ₹9.98 crore in March 2025, and ₹1.57 crore in FY23.

    • Net Worth: Recorded at ₹17.37 crore in March 2025 compared to ₹1.62 crore in FY23.

    • Reserves & Surplus: Stood at ₹17.32 crore in March 2025, as compared to ₹1.57 crore in FY23.

    • EBITDA: Stood at ₹13.49 crore in March 2025 in comparison to ₹2.11 crore in FY23.

    Recent Performance and Growth Prospects

    • The company has reported an expansion in its asset base over the reviewed period, indicating a broader operational scale.

    • Income levels have increased compared to earlier financial years, reflecting higher business activity.

    • Profit after tax has shown an upward movement, suggesting changes in earnings over time.

    • Net worth has strengthened during the period under review, indicating a change in the company’s financial position.

    • Growth in reserves and surplus has been observed, reflecting retained earnings within the business.

    • Operating performance, as reflected at the EBITDA level, has also shown an increase over the same timeframe.

    • The overall financial trend indicates changes in scale and operations across the reported period.

    • Business expansion may be linked to increased deployment of assets and wider operational coverage.

    • Continued activity across its core segment may influence future performance, subject to market conditions and business execution. 

    Investment Risks and Opportunities

    Potential Risks of Investing in the IPO

    • The company’s operations are concentrated in specific geographic regions, which may expose the business to region-specific regulatory, economic, or demand-related factors.

    • Dependence on out-of-home (OOH) media and public infrastructure may be influenced by changes in advertising preferences, urban regulations, or shifts towards alternative digital channels.

    Opportunities and Growth Potential

    • Expansion into digital advertising formats such as LED screens may support diversification within the OOH segment and align with evolving advertising formats.

    • A diversified client base across sectors and presence in high-traffic locations may support continued utilisation of advertising assets, subject to market demand and execution. 

    Key Performance Indicator (KPI)

    KPI

    Dec 31, 2025

    Mar 31, 2025

    ROE

    38.08%

    57.44%

    ROCE

    50.89%

    76.57%

    Debt/Equity

    -

    0.02

    RoNW

    38.08%

    57.44%

    PAT Margin

    13.73%

    13.31%

    EBITDA Margin

    18.48%

    18.00%

    Price to Book Value

    5.74

    9.27

    Simca Advertising IPO Registrar & Lead Managers

    Registrar

    Lead Manager(s)

    MUFG Intime India Pvt. Ltd.

    Socradamus Capital Pvt. Ltd.

    Company Address of Simca Advertising 

    Bungalow No C-6,

    Swami Samarth Nagar, Roshanlal Nagar,

    3rd Cross Lane, Andheri (W),

    Mumbai, Maharashtra, 400053

    Phone: 022 - 2633 5055

    Email: investor@simcaadvertising.com

    Website: https://www.simcaadvertising.com/

    Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your Simca Advertising IPO allotment status.

    Frequently Asked Questions

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    Investments in securities market are subject to market risk, read all related documents carefully before investing. This content is for educational purposes only. Securities quoted are exemplary and not recommendatory.


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    Content Partner - Dalal Street Investment Journal Wealth Advisory Private Limited



    This article is for educational purposes only and should not be considered investment advice. Market investments are subject to risks. DSIJ Wealth Advisory Private Limited is a SEBI-registered Research Analyst (Reg. No: INH000006396) and Investment Adviser (Reg. No: INA000001142). Please consult your financial adviser before investing. 

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    Publish Date: 07 May 2026

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