Who is the CEO of Simca Advertising Ltd?
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Fahim Batliwala is the Managing Director of Simca Advertising Ltd.
Simca Advertising Limited operates in the out-of-home (OOH) advertising segment across Mumbai and Maharashtra. The IPO is scheduled to open on May 8, 2026, and close on May 12, 2026, with a price band of ₹174 to ₹183 per share. The issue comprises 31,71,600 shares aggregating up to ₹58.04 crore and will be listed on the NSE SME platform, with defined timelines for allotment and listing.
Simca Advertising Limited operates in the advertising services segment with a focus on out-of-home (OOH) media across Mumbai and Maharashtra. The company provides formats such as hoardings, gantries, transit media, shelters, kiosks, utilities, and vinyl signage to facilitate brand communication in public spaces. Its services include campaign planning, location selection, and execution based on audience behaviour and client requirements. The company is ISO 9001:2015 certified, reflecting adherence to defined quality management standards. The company works with clients across sectors including advertising, entertainment, real estate, lifestyle, insurance, and public sector entities. The company’s operations are centred on managing OOH media assets across high-traffic locations such as arterial roads, commercial areas, and key junctions. Its approach involves delivering end-to-end campaign execution through a combination of media planning and on-ground implementation. The business model is aligned with the use of public infrastructure as a communication channel, allowing advertisers to reach varied audience groups. The company operates within the out-of-home (OOH) advertising segment across Mumbai and Maharashtra.
Investors may apply for the IPO through the ASBA (Application Supported by Blocked Amount) facility available via internet banking of authorised banks or through UPI-enabled applications. The process generally involves logging into the selected platform, navigating to the IPO section, selecting the relevant issue, and entering bid details such as price and quantity within the specified range. The application amount is blocked in the bank account until the allotment process is completed, in line with applicable regulations. Alternatively, applications can be submitted through registered stockbrokers or trading platforms by placing an IPO bid using a demat account linked with a valid bank account. Investors are required to review the red herring prospectus, verify eligibility criteria, and ensure accurate submission of details before confirming the application. Final allotment status is typically made available after the issue closes, and shares, if allotted, are credited to the demat account as per the applicable timeline.
For more details, visit the Simca Advertising IPO page.
Details | Information |
IPO Date | May 8, 2026 to May 12, 2026 |
Issue Size | 31,71,600 shares (agg. up to ₹58.04 Cr) |
Price Band | ₹174 to ₹183 per share |
Lot Size | 600 shares |
Listing At | SME, NSE |
Market Maker | Giriraj Stock Broking Pvt. Ltd. |
Purchase and installation of LED (“Light-emitting diode”) screens
Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens
Funding the incremental working capital requirements
General corporate purposes
Event | Date |
|---|---|
IPO Open Date | Fri, May 8, 2026 |
IPO Close Date | Tue, May 12, 2026 |
Tentative Allotment | Wed, May 13, 2026 |
Initiation of Refunds | Thu, May 14, 2026 |
Credit of Shares to Demat | Thu, May 14, 2026 |
Tentative Listing Date | Fri, May 15, 2026 |
Cut-off time for UPI mandate confirmation | 5 PM on Tue, May 12, 2026 |
₹174 to ₹183 per share
Application | Lots | Shares | Amount |
Individual investors (Retail) (Min) | 2 | 1,200 | ₹2,19,600 |
Individual investors (Retail) (Max) | 2 | 1,200 | ₹2,19,600 |
S-HNI (Min) | 3 | 1,800 | ₹3,29,400 |
S-HNI (Max) | 9 | 5,400 | ₹9,88,200 |
B-HNI (Min) | 10 | 6,000 | ₹10,98,000 |
The Simca Advertising IPO application process can be completed online through your trading platform. Below is a step-by-step guide to applying for the IPO:
Access your trading account using the trading platform.
Go to the IPO section to view active IPO listings.
Locate Simca Advertising IPO in the list of available IPOs and click the ‘Apply’ button.
Specify the number of shares (lot size: 600 shares) within the price band of ₹174 to ₹183 per share.
Enter your UPI ID for payment authorisation and ensure sufficient funds in your bank account.
Review your application details and confirm the UPI mandate before 5 PM on the last application day.
Submit the application and monitor the allotment status to check if shares have been allocated to you.
The allocation of shares in the Simca Advertising IPO is structured across investor categories in line with applicable regulatory requirements. The issue provides defined reservations for qualified institutional buyers, non-institutional investors, and retail individual investors, with each category allotted a specified proportion of the net issue. This allocation framework outlines how the shares offered are distributed among different classes of investors.
Investor Category | Shares Offered | % of Total Issue |
Anchor Investors | 9,03,780 | 28.50% |
Qualified Institutional Buyers | 6,02,520 | 19.00% |
Non-Institutional Investors | 4,51,890 | 14.25% |
Retail Individual Investors | 10,54,410 | 33.25% |
Market Maker | 1,59,000 | 5.00% |
Total Shares Offered | 31,71,600 | 100.00% |
This reservation structure reflects the categorisation and allocation approach disclosed for the issue, indicating the proportion of shares available to each investor segment.
Total Assets: Grew from ₹6.07 crore in FY23 to ₹36.67 crore as of March 2025.
Total Income: Recorded at ₹75.09 crore in March 2025, as compared to ₹11.96 crore in FY23.
Profit After Tax (PAT): Reported at ₹9.98 crore in March 2025, and ₹1.57 crore in FY23.
Net Worth: Recorded at ₹17.37 crore in March 2025 compared to ₹1.62 crore in FY23.
Reserves & Surplus: Stood at ₹17.32 crore in March 2025, as compared to ₹1.57 crore in FY23.
EBITDA: Stood at ₹13.49 crore in March 2025 in comparison to ₹2.11 crore in FY23.
The company has reported an expansion in its asset base over the reviewed period, indicating a broader operational scale.
Income levels have increased compared to earlier financial years, reflecting higher business activity.
Profit after tax has shown an upward movement, suggesting changes in earnings over time.
Net worth has strengthened during the period under review, indicating a change in the company’s financial position.
Growth in reserves and surplus has been observed, reflecting retained earnings within the business.
Operating performance, as reflected at the EBITDA level, has also shown an increase over the same timeframe.
The overall financial trend indicates changes in scale and operations across the reported period.
Business expansion may be linked to increased deployment of assets and wider operational coverage.
Continued activity across its core segment may influence future performance, subject to market conditions and business execution.
The company’s operations are concentrated in specific geographic regions, which may expose the business to region-specific regulatory, economic, or demand-related factors.
Dependence on out-of-home (OOH) media and public infrastructure may be influenced by changes in advertising preferences, urban regulations, or shifts towards alternative digital channels.
Expansion into digital advertising formats such as LED screens may support diversification within the OOH segment and align with evolving advertising formats.
A diversified client base across sectors and presence in high-traffic locations may support continued utilisation of advertising assets, subject to market demand and execution.
KPI | Dec 31, 2025 | Mar 31, 2025 |
ROE | 38.08% | 57.44% |
ROCE | 50.89% | 76.57% |
Debt/Equity | - | 0.02 |
RoNW | 38.08% | 57.44% |
PAT Margin | 13.73% | 13.31% |
EBITDA Margin | 18.48% | 18.00% |
Price to Book Value | 5.74 | 9.27 |
Registrar | Lead Manager(s) |
|---|---|
MUFG Intime India Pvt. Ltd. | Socradamus Capital Pvt. Ltd. |
Bungalow No C-6,
Swami Samarth Nagar, Roshanlal Nagar,
3rd Cross Lane, Andheri (W),
Mumbai, Maharashtra, 400053
Phone: 022 - 2633 5055
Email: investor@simcaadvertising.com
Website: https://www.simcaadvertising.com/
Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your Simca Advertising IPO allotment status.
Fahim Batliwala is the Managing Director of Simca Advertising Ltd.
The Simca Advertising IPO is scheduled to open for subscription on May 8, 2026 and close on May 12, 2026, as per the disclosed timeline.
The company operates in the out-of-home (OOH) advertising segment, providing formats such as hoardings, transit media, shelters, kiosks, and signage to facilitate communication in public spaces. Its business model is based on utilising high-traffic locations and public infrastructure for advertising campaigns. The sustainability of this model is subject to factors such as demand for OOH media, regulatory conditions, and shifts in advertising preferences.
The IPO comprises 31,71,600 shares, with an aggregate issue size of up to ₹58.04 crore.
‘Pre-apply’ refers to the facility that allows investors to submit their IPO application before the official opening date. The application is processed once the issue opens, subject to confirmation and applicable procedures.
The lot size for the IPO is 600 shares. The minimum application for retail investors is typically two lots, which equals 1,200 shares, in line with the disclosed application structure.
The tentative allotment date for the IPO is May 13, 2026, based on the provided schedule.
The registrar to the issue is MUFG Intime India Private Limited, as disclosed in the IPO details.
There are no publicly stated governance issues or red flags highlighted. Investors may review the offer documents, including sections on management, board composition, and risk factors, for detailed and verified disclosures.
Investors can apply through the ASBA facility using internet banking or via UPI-enabled platforms. The process generally involves selecting the IPO, entering bid details such as quantity and price, and confirming the application through a blocked amount in the bank account, in accordance with applicable regulations.
Yes, a valid demat account is required to apply for the IPO, as shares are allotted and credited in electronic form.
Investors can check the allotment status through the registrar’s website or their respective trading platform after the allotment process is completed. If shares are allotted, they are credited to the investor’s demat account as per the applicable timeline.
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