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Bharti Airtel & Tata Group in Talks to Merge DTH Businesses

Synopsis:

Bharti Airtel and Tata Group are in talks to merge Tata Play and Bharti Telemedia. India’s DTH market saw a subscriber decline from 62.17 million in June 2024 to 59.91 million in September 2024. Bharti Airtel’s Airtel Digital TV remains the only player with growth.


Bharti Airtel and Tata Group are engaged in discussions to merge their respective direct-to-home (DTH) segments—Bharti Telemedia and Tata Play. This move comes as the DTH industry in India faces challenges due to a shifting consumer preference towards digital content platforms. While the overall market has seen a decline in subscribers, Bharti Airtel’s Airtel Digital TV continues to grow. If the merger is finalised, it could lead to significant consolidation in the DTH sector, creating a stronger player in the industry.

Also read: Income Tax Department Searches Prestige Estates Offices Amid Profit Decline

BHARTI AIRTEL LIMITED

Trade

1864.540.69 (2.23 %)

Updated - 30 April 2025
1876.90day high
DAY HIGH
1827.00day low
DAY LOW
9139821
VOLUME (BSE)

Key Takeaways

  • Bharti Airtel and Tata Group are discussing merging Tata Play with Bharti Telemedia.

  • India’s DTH market saw a decline in active subscribers, dropping from 62.17 million in June 2024 to 59.91 million in September 2024.

  • Airtel Digital TV was the only DTH operator that recorded subscriber growth during this period.

  • The potential merger could lead to rebranding and business restructuring.

  • Bharti Airtel share price may be influenced by the outcome of these discussions.

Also Read: Muthoot Finance Secures RBI Approval to Open 115 New Branches

DTH Industry Overview

India’s DTH industry has been witnessing a steady decline in subscribers, mainly due to the rise of over-the-top (OTT) platforms. The latest report by the Telecom Regulatory Authority of India (TRAI) highlights a 3.6% drop in active subscribers between June 2024 and September 2024. Despite the shrinking market, Bharti Telemedia’s Airtel Digital TV gained 29,000 new subscribers in the last quarter, making it the only DTH operator to show growth.

DTH Subscriber Data (2024)

Period

Total Active Subscribers (in millions)

Change (%)

June 2024

62.17

-

September 2024

59.91

-3.6%

Merger Implications

A merger between Tata Play and Bharti Telemedia could reshape the DTH industry by consolidating operations, reducing costs, and enhancing customer offerings. The combined entity could explore investments in fibre infrastructure, smart set-top boxes, and hybrid services to attract customers back to traditional DTH platforms.

From a regulatory standpoint, the Competition Commission of India (CCI) is expected to evaluate the merger’s impact on market competition. While the new entity may not achieve a monopoly due to the increasing dominance of OTT platforms, CCI might impose structural or behavioural conditions to ensure fair competition.

Impact on Bharti Airtel Share Price

The potential merger news has drawn attention from investors, as it could strengthen Bharti Airtel’s position in the DTH segment. If the deal goes through, it may positively impact Bharti Airtel share price, given the cost synergies and potential revenue growth from an expanded subscriber base. However, regulatory hurdles and execution challenges could also influence stock movement in the coming months.

The discussions between Bharti Airtel and Tata Group mark a significant step towards DTH market consolidation in India. If the merger materialises, it could lead to a rebranded entity with an improved market position, innovative service offerings, and better cost efficiency. However, regulatory approvals and competitive challenges remain key factors in determining the future course of this deal.

Also read: IndiGo Expands Fleet with 3 Boeing 787-9 Aircraft from Norse Atlantic

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