How to Apply for the Novus Loyalty Limited IPO: Step-by-Step Investment Guide

Summary:


Novus Loyalty Ltd is a technology-focused organisation that provides digital loyalty and rewards management solutions for businesses across sectors such as fintech, e-commerce, banking, FMCG, software, and real estate. The Novus Loyalty Limited IPO is scheduled to open on 17 March 2026 and close on 20 March 2026. The issue comprises 41,20,000 shares with a price band of ₹139 to ₹146 per share, lot size of 1000 shares and is proposed to be listed on the BSE SME platform. The funds raised are proposed to be used for product development, business development activities, and general corporate purposes

Novus Loyalty Ltd is a technology-focused organisation that provides loyalty and rewards management solutions for businesses operating across sectors such as fintech, e-commerce, banking, FMCG, software, and real estate. The company develops digital platforms that support structured customer engagement programmes, including reward points, promotional campaigns, cashback systems, purchase-linked offers, and digital vouchers. Its technology platform is designed to operate across web interfaces, mobile applications, and physical retail channels, enabling enterprises to manage customer engagement initiatives through integrated digital systems. Through these solutions, businesses can organise loyalty programmes and manage customer interactions across multiple touchpoints. The company offers both on-premises deployment and cloud-based software models that allow businesses to implement loyalty management systems according to their infrastructure requirements. These models enable enterprises to manage programme design, reward distribution, and campaign administration through a unified platform.

Investors who intend to apply for the IPO can typically do so through the ASBA process available on internet banking portals or trading platforms that provide access to IPO subscriptions. After selecting the IPO in the application section, investors may enter the bid quantity and price within the permitted price band and submit the application. The application amount is blocked in the bank account until the allotment process is completed, and shares, if allotted, are credited to the investor’s demat account according to the procedures outlined in the issue documents and exchange guidelines.

For more details, visit the Novus Loyalty Limited IPO page.

Novus Loyalty Limited IPO Details and Objectives

Details

Information

IPO Date

Mar 17, 2026 to Mar 20, 2026

Issue Size

41,20,000 shares (agg. up to ₹60 Cr)

Price Band

₹139 to ₹146 per share

Lot Size

1000 shares

Listing At

BSE SME

Market Maker

Shreni Shares Ltd.

Purpose of the IPO

  • Funding of expenditure towards Investment in enhancement of existing products and development of new products

  • Business Development and Marketing Activities including manpower hiring

  • General corporate purposes and unidentified inorganic acquisition

Timeline of Novus Loyalty Limited IPO

Event

Date

IPO Open Date

Tue, Mar 17, 2026

IPO Close Date

Fri, Mar 20, 2026

Tentative Allotment

Mon, Mar 23, 2026

Initiation of Refunds

Tue, Mar 24, 2026

Credit of Shares to Demat

Tue, Mar 24, 2026

Tentative Listing Date

Wed, Mar 25, 2026

Cut-off time for UPI mandate confirmation

5 PM on Fri, Mar 20, 2026

Pricing & Lot Size of Novus Loyalty Limited IPO

Price Band for the IPO

  • ₹139 to ₹146 per share

Minimum Lot Size and Application Details

Application

Lots

Shares

Amount

Individual investors (Retail) (Min)

2

2,000

₹2,92,000

Individual investors (Retail) (Max)

2

2,000

₹2,92,000

S-HNI (Min)

3

3,000

₹4,38,000

S-HNI (Max)

6

6,000

₹8,76,000

B-HNI (Min)

7

7,000

₹10,22,000

Novus Loyalty Limited IPO Application Process

The Novus Loyalty Limited IPO application process can be completed online through your trading platform. Below is a step-by-step guide to applying for the IPO:

Step 1: Login to Your Trading Platform

Access your trading account using the broker's app or website.

Step 2: Navigate to the IPO Section

Go to the IPO section to view active IPO listings.

Step 3: Select the Open IPO and Click Apply

Locate Novus Loyalty Limited IPO in the list of available IPOs and click the ‘Apply’ button.

Step 4: Enter the Quantity of Shares You Wish to Apply For

Specify the number of shares (lot size: 1000 shares) within the price band of ₹139 to ₹146 per share.

Step 5: Provide Your UPI ID

Enter your UPI ID for payment authorisation and ensure sufficient funds in your bank account.

Step 6: Confirm the Application

Review your application details and confirm the UPI mandate before 5 PM on the last application day.

Step 7: Complete the Process and Wait for Allotment

Submit the application and monitor the allotment status to check if shares have been allocated to you.

Shares Offered in Novus Loyalty IPO

The allocation of shares in the Novus Loyalty IPO is structured across investor categories in line with applicable regulatory requirements. The issue provides defined reservations for qualified institutional buyers, non-institutional investors, and retail individual investors, with each category allotted a specified proportion of the net issue. This allocation framework outlines how the shares offered are distributed among different classes of investors.

Investor Category

Shares Offered

Market Maker Shares Offered

2,30,000 (5.58%)

QIB Shares Offered

19,40,000 (47.09%)

  − Anchor Investor Shares Offered

11,30,000 (27.43%)

  − QIB (Ex. Anchor) Shares Offered

8,10,000 (19.66%)

NII (HNI) Shares Offered

5,85,000 (14.20%)

Retail Shares Offered

13,65,000 (33.13%)

Total Shares Offered

41,20,000 (100.00%)

This reservation structure reflects the categorisation and allocation approach disclosed for the issue, indicating the proportion of shares available to each investor segment.

Financial Health and Performance

Key Financial Metrics

  • Total Assets: Grew from ₹13.38 crore in FY23 to ₹21.83 crore as of Sept 2025.

  • Total income: Recorded at ₹71.43 crore in Sept 2025, as compared to ₹59.61 crore in FY23.

  • Profit After Tax (PAT): Reported at ₹5.80 crore in Sept 2025, and ₹0.55 crore in FY23.

  • Net Worth: Recorded at ₹18.89 crore in Sept 2025 in comparison to ₹6.54 crore in FY23.

  • Reserves & Surplus: Stood at ₹6.64 crore in Sept 2025, as compared to ₹6.53 crore in FY23.

  • EBITDA: Stood at ₹7.79 crore in Sept 2025 in comparison to ₹2.27 crore in FY23.

Recent Performance and Growth Prospects

  • The company has reported an expansion in its asset base over the observed financial periods, indicating changes in its overall financial position and operational scale.

  • Total income reflects fluctuations during the reviewed period, suggesting broader business activity and revenue generation from its operations between FY2023 and Sept 2025 but fluctuations over the period leading up to 2025.

  • Profit after tax shows a higher level in the latest reported period compared with the earlier financial year, reflecting changes in profitability based on the reported financial statements.

  • Net worth has also increased over the same timeframe, which indicates changes in the company’s overall equity position.

  • The level of reserves and surplus reflects a marginal change across the reported periods, indicating relative stability in the company’s retained earnings.

  • Earnings before interest, taxes, depreciation, and amortisation (EBITDA) has shown an increase in the recent period compared with the earlier financial year, reflecting changes in operating performance as reported in the financial information.

Investment Risks and Opportunities

Potential Risks of Investing in the IPO

  • The company operates in the technology-driven loyalty management segment, where demand for digital engagement platforms may depend on business spending patterns across sectors such as fintech, banking, retail, and e-commerce. Changes in technology adoption trends or enterprise spending priorities could influence the company’s operations.

  • The company’s platform is designed to integrate with client systems and support multiple engagement channels. Any challenges related to technology integration, platform upgrades, or client adoption cycles could affect the pace at which new programmes or solutions are implemented.

Opportunities and Growth Potential

  • The increasing use of digital customer engagement tools across industries such as fintech, e-commerce, banking, and FMCG may contribute to demand for loyalty management platforms that support structured reward and engagement programmes.

  • The company’s platform supports both on-premises and cloud-based deployment models, allowing enterprises to adopt solutions based on their infrastructure requirements while managing loyalty programmes across web platforms, mobile applications, and physical retail channels.

Key Performance Indicator (KPI)

KPI

Sept 30, 2025

Mar 31, 2025

ROE

36.30%

31.74%

ROCE

40.64%

40.40%

RoNW

30.73%

27.39%

PAT Margin

8.13%

3.43%

EBITDA Margin

10.91%

5.44%

Price to Book Value

9.47

13.67

 

Novus Loyalty Limited IPO Registrar & Lead Managers

Registrar

Lead Manager(s)

Kfin Technologies Ltd.

Smart Horizon Capital Advisors Pvt. Ltd.

Company Address of Novus Loyalty Limited

727, Udyog Vihar Phase V,

Industrial Complex Dundahera,

Gurgaon, Haryana, 122016

Phone: 9717154514

Email: investor@novusloyalty.com

Website: https://www.novus-loyalty.com/

Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your Novus Loyalty IPO allotment status.

Frequently Asked Questions

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Published Date : 17 Mar 2026

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Investments in the securities market are subject to market risk, read all related documents carefully before investing. This content is for educational purposes only. Securities quoted are exemplary and not recommendatory.


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Content Partner - Dalal Street Investment Journal Wealth Advisory Private Limited



This article is for educational purposes only and should not be considered investment advice. Market investments are subject to risks. DSIJ Wealth Advisory Private Limited is a SEBI-registered Research Analyst (Reg. No: INH000006396) and Investment Adviser (Reg. No: INA000001142). Please consult your financial adviser before investing. 

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