How to Apply for the Novus Loyalty Limited IPO: Step-by-Step Investment Guide

    Summary:


    Novus Loyalty Ltd is a technology-focused organisation that provides digital loyalty and rewards management solutions for businesses across sectors such as fintech, e-commerce, banking, FMCG, software, and real estate. The Novus Loyalty Limited IPO is scheduled to open on 17 March 2026 and close on 20 March 2026. The issue comprises 41,20,000 shares with a price band of ₹139 to ₹146 per share, lot size of 1000 shares and is proposed to be listed on the BSE SME platform. The funds raised are proposed to be used for product development, business development activities, and general corporate purposes


    Novus Loyalty Ltd is a technology-focused organisation that provides loyalty and rewards management solutions for businesses operating across sectors such as fintech, e-commerce, banking, FMCG, software, and real estate. The company develops digital platforms that support structured customer engagement programmes, including reward points, promotional campaigns, cashback systems, purchase-linked offers, and digital vouchers. Its technology platform is designed to operate across web interfaces, mobile applications, and physical retail channels, enabling enterprises to manage customer engagement initiatives through integrated digital systems. Through these solutions, businesses can organise loyalty programmes and manage customer interactions across multiple touchpoints. The company offers both on-premises deployment and cloud-based software models that allow businesses to implement loyalty management systems according to their infrastructure requirements. These models enable enterprises to manage programme design, reward distribution, and campaign administration through a unified platform.

    Investors who intend to apply for the IPO can typically do so through the ASBA process available on internet banking portals or trading platforms that provide access to IPO subscriptions. After selecting the IPO in the application section, investors may enter the bid quantity and price within the permitted price band and submit the application. The application amount is blocked in the bank account until the allotment process is completed, and shares, if allotted, are credited to the investor’s demat account according to the procedures outlined in the issue documents and exchange guidelines.

    For more details, visit the Novus Loyalty Limited IPO page.

    Novus Loyalty Limited IPO Details and Objectives

    Details

    Information

    IPO Date

    Mar 17, 2026 to Mar 20, 2026

    Issue Size

    41,20,000 shares (agg. up to ₹60 Cr)

    Price Band

    ₹139 to ₹146 per share

    Lot Size

    1000 shares

    Listing At

    BSE SME

    Market Maker

    Shreni Shares Ltd.

    Purpose of the IPO

    • Funding of expenditure towards Investment in enhancement of existing products and development of new products

    • Business Development and Marketing Activities including manpower hiring

    • General corporate purposes and unidentified inorganic acquisition

    Timeline of Novus Loyalty Limited IPO

    Event

    Date

    IPO Open Date

    Tue, Mar 17, 2026

    IPO Close Date

    Fri, Mar 20, 2026

    Tentative Allotment

    Mon, Mar 23, 2026

    Initiation of Refunds

    Tue, Mar 24, 2026

    Credit of Shares to Demat

    Tue, Mar 24, 2026

    Tentative Listing Date

    Wed, Mar 25, 2026

    Cut-off time for UPI mandate confirmation

    5 PM on Fri, Mar 20, 2026

    Pricing & Lot Size of Novus Loyalty Limited IPO

    Price Band for the IPO

    • ₹139 to ₹146 per share

    Minimum Lot Size and Application Details

    Application

    Lots

    Shares

    Amount

    Individual investors (Retail) (Min)

    2

    2,000

    ₹2,92,000

    Individual investors (Retail) (Max)

    2

    2,000

    ₹2,92,000

    S-HNI (Min)

    3

    3,000

    ₹4,38,000

    S-HNI (Max)

    6

    6,000

    ₹8,76,000

    B-HNI (Min)

    7

    7,000

    ₹10,22,000

    Novus Loyalty Limited IPO Application Process

    The Novus Loyalty Limited IPO application process can be completed online through your trading platform. Below is a step-by-step guide to applying for the IPO:

    Step 1: Login to Your Trading Platform

    Access your trading account using the broker's app or website.

    Step 2: Navigate to the IPO Section

    Go to the IPO section to view active IPO listings.

    Step 3: Select the Open IPO and Click Apply

    Locate Novus Loyalty Limited IPO in the list of available IPOs and click the ‘Apply’ button.

    Step 4: Enter the Quantity of Shares You Wish to Apply For

    Specify the number of shares (lot size: 1000 shares) within the price band of ₹139 to ₹146 per share.

    Step 5: Provide Your UPI ID

    Enter your UPI ID for payment authorisation and ensure sufficient funds in your bank account.

    Step 6: Confirm the Application

    Review your application details and confirm the UPI mandate before 5 PM on the last application day.

    Step 7: Complete the Process and Wait for Allotment

    Submit the application and monitor the allotment status to check if shares have been allocated to you.

    Shares Offered in Novus Loyalty IPO

    The allocation of shares in the Novus Loyalty IPO is structured across investor categories in line with applicable regulatory requirements. The issue provides defined reservations for qualified institutional buyers, non-institutional investors, and retail individual investors, with each category allotted a specified proportion of the net issue. This allocation framework outlines how the shares offered are distributed among different classes of investors.

    Investor Category

    Shares Offered

    Market Maker Shares Offered

    2,30,000 (5.58%)

    QIB Shares Offered

    19,40,000 (47.09%)

      − Anchor Investor Shares Offered

    11,30,000 (27.43%)

      − QIB (Ex. Anchor) Shares Offered

    8,10,000 (19.66%)

    NII (HNI) Shares Offered

    5,85,000 (14.20%)

    Retail Shares Offered

    13,65,000 (33.13%)

    Total Shares Offered

    41,20,000 (100.00%)

    This reservation structure reflects the categorisation and allocation approach disclosed for the issue, indicating the proportion of shares available to each investor segment.

    Financial Health and Performance

    Key Financial Metrics

    • Total Assets: Grew from ₹13.38 crore in FY23 to ₹21.83 crore as of Sept 2025.

    • Total income: Recorded at ₹71.43 crore in Sept 2025, as compared to ₹59.61 crore in FY23.

    • Profit After Tax (PAT): Reported at ₹5.80 crore in Sept 2025, and ₹0.55 crore in FY23.

    • Net Worth: Recorded at ₹18.89 crore in Sept 2025 in comparison to ₹6.54 crore in FY23.

    • Reserves & Surplus: Stood at ₹6.64 crore in Sept 2025, as compared to ₹6.53 crore in FY23.

    • EBITDA: Stood at ₹7.79 crore in Sept 2025 in comparison to ₹2.27 crore in FY23.

    Recent Performance and Growth Prospects

    • The company has reported an expansion in its asset base over the observed financial periods, indicating changes in its overall financial position and operational scale.

    • Total income reflects fluctuations during the reviewed period, suggesting broader business activity and revenue generation from its operations between FY2023 and Sept 2025 but fluctuations over the period leading up to 2025.

    • Profit after tax shows a higher level in the latest reported period compared with the earlier financial year, reflecting changes in profitability based on the reported financial statements.

    • Net worth has also increased over the same timeframe, which indicates changes in the company’s overall equity position.

    • The level of reserves and surplus reflects a marginal change across the reported periods, indicating relative stability in the company’s retained earnings.

    • Earnings before interest, taxes, depreciation, and amortisation (EBITDA) has shown an increase in the recent period compared with the earlier financial year, reflecting changes in operating performance as reported in the financial information.

    Investment Risks and Opportunities

    Potential Risks of Investing in the IPO

    • The company operates in the technology-driven loyalty management segment, where demand for digital engagement platforms may depend on business spending patterns across sectors such as fintech, banking, retail, and e-commerce. Changes in technology adoption trends or enterprise spending priorities could influence the company’s operations.

    • The company’s platform is designed to integrate with client systems and support multiple engagement channels. Any challenges related to technology integration, platform upgrades, or client adoption cycles could affect the pace at which new programmes or solutions are implemented.

    Opportunities and Growth Potential

    • The increasing use of digital customer engagement tools across industries such as fintech, e-commerce, banking, and FMCG may contribute to demand for loyalty management platforms that support structured reward and engagement programmes.

    • The company’s platform supports both on-premises and cloud-based deployment models, allowing enterprises to adopt solutions based on their infrastructure requirements while managing loyalty programmes across web platforms, mobile applications, and physical retail channels.

    Key Performance Indicator (KPI)

    KPI

    Sept 30, 2025

    Mar 31, 2025

    ROE

    36.30%

    31.74%

    ROCE

    40.64%

    40.40%

    RoNW

    30.73%

    27.39%

    PAT Margin

    8.13%

    3.43%

    EBITDA Margin

    10.91%

    5.44%

    Price to Book Value

    9.47

    13.67

     

    Novus Loyalty Limited IPO Registrar & Lead Managers

    Registrar

    Lead Manager(s)

    Kfin Technologies Ltd.

    Smart Horizon Capital Advisors Pvt. Ltd.

    Company Address of Novus Loyalty Limited

    727, Udyog Vihar Phase V,

    Industrial Complex Dundahera,

    Gurgaon, Haryana, 122016

    Phone: 9717154514

    Email: investor@novusloyalty.com

    Website: https://www.novus-loyalty.com/

    Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your Novus Loyalty IPO allotment status.

    Frequently Asked Questions

    Frequently Asked Questions

    Disclaimer :

    Investments in securities market are subject to market risk, read all related documents carefully before investing. This content is for educational purposes only. Securities quoted are exemplary and not recommendatory.


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    Content Partner - Dalal Street Investment Journal Wealth Advisory Private Limited



    This article is for educational purposes only and should not be considered investment advice. Market investments are subject to risks. DSIJ Wealth Advisory Private Limited is a SEBI-registered Research Analyst (Reg. No: INH000006396) and Investment Adviser (Reg. No: INA000001142). Please consult your financial adviser before investing. 

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    Publish Date: 17 Mar 2026

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