Who is the CEO of Novus Loyalty Ltd?
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Deepak Tomar is the CEO of Novus Loyalty Ltd.
Novus Loyalty Ltd is a technology-focused organisation that provides digital loyalty and rewards management solutions for businesses across sectors such as fintech, e-commerce, banking, FMCG, software, and real estate. The Novus Loyalty Limited IPO is scheduled to open on 17 March 2026 and close on 20 March 2026. The issue comprises 41,20,000 shares with a price band of ₹139 to ₹146 per share, lot size of 1000 shares and is proposed to be listed on the BSE SME platform. The funds raised are proposed to be used for product development, business development activities, and general corporate purposes
Novus Loyalty Ltd is a technology-focused organisation that provides loyalty and rewards management solutions for businesses operating across sectors such as fintech, e-commerce, banking, FMCG, software, and real estate. The company develops digital platforms that support structured customer engagement programmes, including reward points, promotional campaigns, cashback systems, purchase-linked offers, and digital vouchers. Its technology platform is designed to operate across web interfaces, mobile applications, and physical retail channels, enabling enterprises to manage customer engagement initiatives through integrated digital systems. Through these solutions, businesses can organise loyalty programmes and manage customer interactions across multiple touchpoints. The company offers both on-premises deployment and cloud-based software models that allow businesses to implement loyalty management systems according to their infrastructure requirements. These models enable enterprises to manage programme design, reward distribution, and campaign administration through a unified platform.
Investors who intend to apply for the IPO can typically do so through the ASBA process available on internet banking portals or trading platforms that provide access to IPO subscriptions. After selecting the IPO in the application section, investors may enter the bid quantity and price within the permitted price band and submit the application. The application amount is blocked in the bank account until the allotment process is completed, and shares, if allotted, are credited to the investor’s demat account according to the procedures outlined in the issue documents and exchange guidelines.
For more details, visit the Novus Loyalty Limited IPO page.
Details | Information |
IPO Date | Mar 17, 2026 to Mar 20, 2026 |
Issue Size | 41,20,000 shares (agg. up to ₹60 Cr) |
Price Band | ₹139 to ₹146 per share |
Lot Size | 1000 shares |
Listing At | BSE SME |
Market Maker | Shreni Shares Ltd. |
Funding of expenditure towards Investment in enhancement of existing products and development of new products
Business Development and Marketing Activities including manpower hiring
General corporate purposes and unidentified inorganic acquisition
Event | Date |
IPO Open Date | Tue, Mar 17, 2026 |
IPO Close Date | Fri, Mar 20, 2026 |
Tentative Allotment | Mon, Mar 23, 2026 |
Initiation of Refunds | Tue, Mar 24, 2026 |
Credit of Shares to Demat | Tue, Mar 24, 2026 |
Tentative Listing Date | Wed, Mar 25, 2026 |
Cut-off time for UPI mandate confirmation | 5 PM on Fri, Mar 20, 2026 |
₹139 to ₹146 per share
Application | Lots | Shares | Amount |
Individual investors (Retail) (Min) | 2 | 2,000 | ₹2,92,000 |
Individual investors (Retail) (Max) | 2 | 2,000 | ₹2,92,000 |
S-HNI (Min) | 3 | 3,000 | ₹4,38,000 |
S-HNI (Max) | 6 | 6,000 | ₹8,76,000 |
B-HNI (Min) | 7 | 7,000 | ₹10,22,000 |
The Novus Loyalty Limited IPO application process can be completed online through your trading platform. Below is a step-by-step guide to applying for the IPO:
Access your trading account using the broker's app or website.
Go to the IPO section to view active IPO listings.
Locate Novus Loyalty Limited IPO in the list of available IPOs and click the ‘Apply’ button.
Specify the number of shares (lot size: 1000 shares) within the price band of ₹139 to ₹146 per share.
Enter your UPI ID for payment authorisation and ensure sufficient funds in your bank account.
Review your application details and confirm the UPI mandate before 5 PM on the last application day.
Submit the application and monitor the allotment status to check if shares have been allocated to you.
The allocation of shares in the Novus Loyalty IPO is structured across investor categories in line with applicable regulatory requirements. The issue provides defined reservations for qualified institutional buyers, non-institutional investors, and retail individual investors, with each category allotted a specified proportion of the net issue. This allocation framework outlines how the shares offered are distributed among different classes of investors.
Investor Category | Shares Offered |
Market Maker Shares Offered | 2,30,000 (5.58%) |
QIB Shares Offered | 19,40,000 (47.09%) |
− Anchor Investor Shares Offered | 11,30,000 (27.43%) |
− QIB (Ex. Anchor) Shares Offered | 8,10,000 (19.66%) |
NII (HNI) Shares Offered | 5,85,000 (14.20%) |
Retail Shares Offered | 13,65,000 (33.13%) |
Total Shares Offered | 41,20,000 (100.00%) |
This reservation structure reflects the categorisation and allocation approach disclosed for the issue, indicating the proportion of shares available to each investor segment.
Total Assets: Grew from ₹13.38 crore in FY23 to ₹21.83 crore as of Sept 2025.
Total income: Recorded at ₹71.43 crore in Sept 2025, as compared to ₹59.61 crore in FY23.
Profit After Tax (PAT): Reported at ₹5.80 crore in Sept 2025, and ₹0.55 crore in FY23.
Net Worth: Recorded at ₹18.89 crore in Sept 2025 in comparison to ₹6.54 crore in FY23.
Reserves & Surplus: Stood at ₹6.64 crore in Sept 2025, as compared to ₹6.53 crore in FY23.
EBITDA: Stood at ₹7.79 crore in Sept 2025 in comparison to ₹2.27 crore in FY23.
The company has reported an expansion in its asset base over the observed financial periods, indicating changes in its overall financial position and operational scale.
Total income reflects fluctuations during the reviewed period, suggesting broader business activity and revenue generation from its operations between FY2023 and Sept 2025 but fluctuations over the period leading up to 2025.
Profit after tax shows a higher level in the latest reported period compared with the earlier financial year, reflecting changes in profitability based on the reported financial statements.
Net worth has also increased over the same timeframe, which indicates changes in the company’s overall equity position.
The level of reserves and surplus reflects a marginal change across the reported periods, indicating relative stability in the company’s retained earnings.
Earnings before interest, taxes, depreciation, and amortisation (EBITDA) has shown an increase in the recent period compared with the earlier financial year, reflecting changes in operating performance as reported in the financial information.
The company operates in the technology-driven loyalty management segment, where demand for digital engagement platforms may depend on business spending patterns across sectors such as fintech, banking, retail, and e-commerce. Changes in technology adoption trends or enterprise spending priorities could influence the company’s operations.
The company’s platform is designed to integrate with client systems and support multiple engagement channels. Any challenges related to technology integration, platform upgrades, or client adoption cycles could affect the pace at which new programmes or solutions are implemented.
The increasing use of digital customer engagement tools across industries such as fintech, e-commerce, banking, and FMCG may contribute to demand for loyalty management platforms that support structured reward and engagement programmes.
The company’s platform supports both on-premises and cloud-based deployment models, allowing enterprises to adopt solutions based on their infrastructure requirements while managing loyalty programmes across web platforms, mobile applications, and physical retail channels.
KPI | Sept 30, 2025 | Mar 31, 2025 |
ROE | 36.30% | 31.74% |
ROCE | 40.64% | 40.40% |
RoNW | 30.73% | 27.39% |
PAT Margin | 8.13% | 3.43% |
EBITDA Margin | 10.91% | 5.44% |
Price to Book Value | 9.47 | 13.67 |
Registrar | Lead Manager(s) |
Kfin Technologies Ltd. | Smart Horizon Capital Advisors Pvt. Ltd. |
727, Udyog Vihar Phase V,
Industrial Complex Dundahera,
Gurgaon, Haryana, 122016
Phone: 9717154514
Email: investor@novusloyalty.com
Website: https://www.novus-loyalty.com/
Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your Novus Loyalty IPO allotment status.
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Deepak Tomar is the CEO of Novus Loyalty Ltd.
The Novus Loyalty IPO is scheduled to open for subscription on 17 March 2026 and is expected to close on 20 March 2026. During this subscription window, eligible investors can submit applications for shares within the specified price band and lot size through permitted IPO application mechanisms.
Novus Loyalty Ltd operates in the technology sector and provides digital loyalty and rewards management solutions to businesses across sectors such as fintech, banking, e-commerce, FMCG, and real estate. Its platform enables organisations to run structured customer engagement programmes such as reward points, promotional campaigns, cashback systems, and digital vouchers through integrated digital systems. The sustainability of the business model depends on factors such as demand for customer engagement platforms, enterprise adoption of digital loyalty solutions, and the company’s ability to maintain and update its technology infrastructure.
The Novus Loyalty IPO comprises 41,20,000 equity shares with an aggregate issue size of up to ₹60 crore as per the disclosed issue structure. The public offering includes shares made available to different investor categories in accordance with applicable regulatory requirements and allocation guidelines.
‘Pre-apply’ refers to the facility available on certain trading or investment platforms that allows investors to submit an IPO application before the official opening of the subscription period. In this process, the application is recorded in advance and is generally processed when the IPO subscription window formally opens, subject to the platform’s procedures and the investor confirming the required payment authorisation.
The IPO has a lot size of 1,000 shares. An investor must apply for a minimum of 2 lots to proceed with the order (2000 shares).
The tentative allotment date for the Novus Loyalty IPO is 23 March 2026. After the basis of allotment is finalised, successful applicants may receive shares in their demat accounts, while refunds or unblocked funds are processed for applications that do not receive allotment.
The registrar for the Novus Loyalty IPO is Kfin Technologies Ltd. The registrar is responsible for processing IPO applications, managing the allotment process, and providing facilities for investors to check their allotment status.
There are no publicly stated governance issues or red flags highlighted. Investors may review the offer documents, including sections on management, board composition, and risk factors, for detailed and verified disclosures.
Investors can apply for the IPO through the ASBA (Application Supported by Blocked Amount) process available on internet banking portals or through trading platforms that support IPO applications. The process generally involves selecting the IPO in the application section, entering the desired bid quantity within the allowed lot size, specifying the bid price within the price band, and confirming the application through bank authorisation or UPI mandate before the subscription deadline.
Yes, investors are generally required to have a demat account to apply for IPO shares in India. If shares are allotted, they are credited electronically to the investor’s demat account, which holds securities in digital form as per exchange and regulatory procedures.
After the allotment process is completed, investors can check the allotment status through the registrar’s website or through the IPO section of their trading platform. If shares are allotted, they are credited to the investor’s demat account. If an application does not receive allotment, the blocked amount in the bank account is typically released according to the IPO processing timeline.
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