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How to Apply for the Amagi Media Labs IPO: Step-by-Step Investment Guide

 


Amagi Media Labs operates in the cloud-based broadcast and connected TV technology segment, providing software-led solutions that support content distribution, channel management, and advertising monetisation across traditional television and digital streaming platforms. Its offerings are used by broadcasters, content owners, and streaming services to manage linear channels, FAST distribution, and ad insertion workflows across multiple geographies. The company’s operations are positioned within the broader shift towards connected TV and digital content consumption, supported by technology-driven platforms and service delivery models.

Applicants who wish to participate in the Amagi Media Labs IPO can apply through an authorised trading platform or by using the ASBA facility provided by their banking institution. The application process generally involves logging into the trading or banking application, navigating to the IPO section, selecting the public issue, entering the applicable lot quantity, and completing payment authorisation through UPI or bank mandate. Once submitted, the application is processed through exchange-led verification and allotment mechanisms, which determine the final allocation outcome.

For more details, visit the Amagi Media Labs IPO page.

Amagi Media Labs IPO Details and Objectives

Details

Information

IPO Date

January 13, 2026 to January 16, 2026

Issue Size

4,95,46,221 shares (agg. up to ₹1,788.62 Cr)

Price Band

₹343 to ₹361 per share

Lot Size

41 shares

Listing At

BSE, NSE

Purpose of the IPO

  • Investment in technology and cloud infrastructure

  • Funding inorganic growth through unidentified acquisitions 

  • General corporate purposes

Timeline of Amagi Media Labs IPO

Event

Date

IPO Open Date

Tue, Jan 13, 2026

IPO Close Date

Fri, Jan 16, 2026

Tentative Allotment

Mon, Jan 19, 2026

Initiation of Refunds

Tue, Jan 20, 2026

Credit of Shares to Demat

Tue, Jan 20, 2026

Tentative Listing Date

Wed, Jan 21, 2026

Pricing & Lot Size of Amagi Media Labs IPO

Price Band for the IPO

  • ₹343 to ₹361 per share

Minimum Lot Size and Application Details

Application

Lots

Shares

Amount

Individual investors (Retail) (Min)

1

41

₹14,801

Individual investors (Retail) (Max)

13

533

₹1,92,413

S-HNI (Min)

14

574

₹2,07,214

S-HNI (Max)

67

2,747

₹9,91,667

B-HNI (Min)

68

2,788

₹10,06,468

Amagi Media Labs IPO Application Process

The Amagi Media Labs IPO application process can be completed online through your trading platform. Below is a step-by-step guide to applying for the IPO:

Step 1: Login to Your Trading Platform

Access your trading account using the broker's app or website.

Step 2: Navigate to the IPO Section

Go to the IPO section to view active IPO listings.

Step 3: Select the Open IPO and Click Apply

Locate Amagi Media Labs IPO in the list of available IPOs and click the ‘Apply’ button.

Step 4: Enter the Quantity of Shares You Wish to Apply For

Specify the number of shares (lot size: 41 shares) within the price band of ₹343 to ₹361 per share.

Step 5: Provide Your UPI ID

Enter your UPI ID for payment authorisation and ensure sufficient funds in your bank account.

Step 6: Confirm the Application

Review your application details and confirm the UPI mandate before 5 PM on the last application day.

Step 7: Complete the Process and Wait for Allotment

Submit the application and monitor the allotment status to check if shares have been allocated to you.

Shares Offered in Amagi Media Labs IPO

The allocation of shares in the Amagi Media Labs IPO is structured across investor categories in line with applicable regulatory requirements. The issue provides defined reservations for qualified institutional buyers, non-institutional investors, and retail individual investors, with each category allotted a specified proportion of the net issue. This allocation framework outlines how the shares offered are distributed among different classes of investors.

Investor Category

Shares Offered

QIB Shares Offered

Not less than 75% of the Net Issue

Retail Shares Offered

Not more than 10% of the Net Issue

NII Shares Offered

Not more than 15% of the Net Issue

This reservation structure reflects the categorisation and allocation approach disclosed for the issue, indicating the proportion of shares available to each investor segment.

Financial Health and Performance

Key Financial Metrics

  • Total Assets: Stood at ₹1,352.16 crore as of September 30, 2025, compared with ₹1,405.96 crore as of March 31, 2023.

  • Total income: Recorded at ₹733.93 crore for the period ended September 30, 2025, as against ₹724.72 crore in FY23.

  • Profit After Tax (PAT): Reported at ₹6.47 crore for the period ended September 30, 2025, compared with –₹321.27 crore in FY23.

  • Net Worth: Stood at ₹859.34 crore as of September 30, 2025, in comparison to ₹644.49 crore as of March 31, 2023.

  • Reserves and surplus: Recorded at –₹25.57 crore as of September 30, 2025, compared with –₹372.68 crore as of March 31, 2023.

  • EBITDA: Reported at ₹58.23 crore for the period ended September 30, 2025, as against –₹140.34 crore in FY23.

Recent Performance and Growth Prospects

  • The company’s asset base shows a marginal change between the earliest and latest reported periods, reflecting adjustments in the scale of operations and resource deployment over time.

  • Income levels have remained broadly stable across the compared periods, indicating continuity in business activity with limited variation in revenue generation.

  • Profitability has shifted from a loss position in the earlier period to a positive outcome in the latest reported period, reflecting a change in earnings performance during the review horizon.

  • The organisation’s net worth has increased between the compared periods, indicating an expansion in equity base and overall financial standing.

  • Reserves and surplus have moved closer to balance levels from earlier deficits, reflecting changes in accumulated results over time.

  • Operating performance, as reflected by EBITDA, has transitioned from negative to positive levels, indicating a change in operational outcomes across the reviewed periods.

Investment Risks and Opportunities

Potential Risks of Investing in the IPO

  • The company operates in the cloud-based broadcast and connected TV technology segment, where demand may vary based on advertising spend, content distribution trends, and adoption of digital viewing platforms across regions.

  • Its operations rely on continued use of technology platforms by broadcasters, content owners, and streaming services, and changes in platform policies, regulatory frameworks, or client requirements could influence business activity.

Opportunities and Growth Potential

  • The company is engaged in services linked to connected TV, FAST platforms, and digital advertising workflows, which are areas seeing increased adoption as content consumption patterns evolve.

  • Its software-led offerings across channel management, ad insertion, and analytics provide scope to support clients expanding their digital distribution and monetisation strategies across multiple geographies.

Key Performance Indicator (KPI)

KPI

Values

RoNW

-13.49%

PAT Margin

-5.62%

EBITDA Margin

2.02%

Price to Book Value

14.10

Amagi Media Labs IPO Registrar & Lead Managers

Registrar

Lead Manager(s)

MUFG Intime India Pvt.Ltd.

Kotak Mahindra Capital Co.Ltd., Citigroup Global Markets India Pvt.Ltd. Goldman Sachs (India) Securities Pvt.Ltd., IIFL Capital Services Ltd., Avendus Capital Pvt.Ltd.

Company Address of Amagi Media Labs Limited

Amagi Media Labs Ltd. Raj Alkaa Park, Survey No. 29/3 and 32/2 4th floor, Kalena Agrahara Village, Begur Hobli Bengaluru, Karnataka, 560076

Phone: 080- 46634406

Email: compliance@amagi.com

Website: https://www.amagi.com/

Conclusion

Amagi Media Labs operates in the cloud-based broadcast and connected TV technology space, providing software-led solutions that support content distribution, channel management, and advertising workflows across traditional television and digital streaming platforms. Its offerings are used by broadcasters, content owners, and streaming services to manage linear channels and monetisation processes across multiple regions. The IPO disclosures outline the stated objectives related to corporate requirements and provide details on the issue structure and allocation framework.

Applicants can apply for the IPO through authorised trading platforms or by using the ASBA facility available with their banking institution. The application process generally involves selecting the IPO, entering the applicable bid quantity, completing payment authorisation through UPI or bank mandate, and submitting the application within the specified timeline. Post submission, applications are processed through exchange-led verification and allotment mechanisms to determine final allocation.

Interested in more opportunities? Check out our Upcoming IPO section for new listings and don’t forget to check your Amagi Media Labs IPO allotment status.

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