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Hero MotoCorp outlines ambitious expansion plans for Europe and the UK, introducing the VIDA Z electric scooter and new premium motorcycles. With strong festive sales and a growing international presence, Hero MotoCorp targets new markets.
Hero MotoCorp has announced plans to enter the European and UK markets by the second half of 2025. Expanding its global reach, the New Delhi-based two-wheeler manufacturer already operates in 48 countries across Asia, Africa, and Latin America. This strategic move underscores Hero MotoCorp's commitment to increasing its presence in key international markets, adding Europe and the UK to its portfolio by offering electric and high-capacity motorcycles.
The centrepiece of Hero MotoCorp’s European entry is its newly developed electric scooter, the VIDA Z. Designed with a global audience in mind, the VIDA Z features a permanent magnet synchronous motor (PMSM) drive train, aiming to balance efficiency, low maintenance, and performance. The scooter’s modular architecture supports a range of battery capacities, starting from 2.2 kWh and extending up to 4.4 kWh, catering to varied needs across different regions. As demand for electric vehicles continues to rise, Hero’s entry into Europe with the VIDA Z aligns well with evolving consumer preferences in the electric mobility sector.
Following the VIDA Z launch, Hero MotoCorp plans to introduce a range of high-capacity internal combustion engine (ICE) motorcycles to the European market. Recently unveiled models, such as the Xpulse 210, Xtreme 250R, and Karizma XMR 250, showcase the company’s commitment to providing a diverse range of products. These models cater to premium and adventure segments, aligning with the preferences of European consumers who seek performance and style in their two-wheelers.
Hero MotoCorp has already laid the groundwork for its European presence by establishing distribution agreements with partners in key markets. Collaborations with companies like Pelpi International S.r.l. in Italy, Noria Motos SLU in Spain, GD France in France, and MotoGB UK in the UK will support a smooth market entry. These partnerships will ensure efficient distribution and support for Hero’s growing range of products as it enters new territories.
Hero MotoCorp’s expansion into Europe and the UK follows a robust domestic performance. During the recent festive season in India, the company recorded a 13% increase in sales, achieving its highest-ever retail figures with 15.98 lakh units sold. This domestic success highlights Hero’s strong brand position as it embarks on international ventures.
Hero MotoCorp’s plans to enter Europe and the UK mark a significant milestone in its global strategy. The combination of electric and premium motorcycles tailored for the European market reflects its focus on innovation and sustainability, reinforcing the brand’s international appeal as it drives towards future growth.
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