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Bluestone Jewellery & Lifestyle IPO: Things Smart Investors Need to Know

BlueStone Jewellery and Lifestyle Limited is entering the capital markets with its upcoming IPO, drawing attention from investors across India. Known for its diverse product portfolio, the company designs, manufactures, and retails a range of jewellery—spanning diamond, gold, platinum, and studded categories—under the BlueStone brand. As of March 31, 2025, BlueStone had established a presence in 117 cities across 26 States and Union Territories, operating through 275 physical stores and catering to over 12,600 PIN codes. This network includes 200 company-owned stores and 75 franchisee outlets, covering a retail space of more than 605,000 square feet.

The company’s offerings include rings, earrings, necklaces, pendants, solitaires, bangles, bracelets, and chains. These products are designed to appeal to a broad customer base across various price points. With 91 jewellery collections based on specific themes, BlueStone appears to be positioning itself to meet both traditional and modern consumer preferences as it looks to expand through public investment.

For more details, visit the Bluestone Jewellery & Lifestyle IPO page.

Bluestone Jewellery & Lifestyle IPO Details and Objectives

Details

Information

IPO Date

August 11, 2025 to August 13, 2025

Issue Size

2,97,99,798 shares

(aggregating up to ₹1,540.65 Cr)

Price Band

₹492 to ₹517 per share

Lot Size

29 shares

Listing At

NSE BSE

Purpose of the IPO

  • Funding our Working Capital Requirements

  • General Corporate Purpose

Timeline of Bluestone Jewellery & Lifestyle IPO

Event

Date

IPO Open Date

Mon, Aug 11, 2025

IPO Close Date

Wed, Aug 13, 2025

Tentative Allotment

Thu, Aug 14, 2025

Initiation of Refunds

Mon, Aug 18, 2025

Credit of Shares to Demat

Mon, Aug 18, 2025

Tentative Listing Date

Tue, Aug 19, 2025

Cut-off time for UPI mandate confirmation

5 PM on August 13, 2025

Pricing & Lot Size of Bluestone Jewellery & Lifestyle IPO

Price Band for the IPO

  • ₹492 to ₹517 per share

Minimum Lot Size and Application Details

Application

Lots

Shares

Amount

Retail (Min)

1

29

₹14,993

Retail (Max)

13

377

₹1,94,909

S-HNI (Min)

14

406

₹2,09,902

S-HNI (Max)

66

1,914

₹9,89,538

B-HNI (Min)

67

1,943

₹10,04,531

How to Apply for the Bluestone Jewellery & Lifestyle IPO?

Online Application Process

  • Log in to Your Trading Account: Access your trading account through your broker’s platform.

  • Navigate to the IPO Section: Go to the IPO section to view active IPO listings.

  • Select Bluestone Jewellery & Lifestyle IPO: Find "Bluestone Jewellery & Lifestyle IPO" and click on the ‘Apply’ button.

  • Enter Application Details: Specify the number of lots (minimum lot size: 29 shares) and the bid price within the range of ₹492 to ₹517 per share.

  • Provide Your UPI ID: Enter your UPI ID for payment authorization. Ensure that sufficient funds are available in your linked account.

  • Review and Submit: Verify all the details entered before submitting the application. Approve the UPI mandate before 5 PM on August 13, 2025, to complete your application process.

Additional Read-  How to Apply for the Bluestone Jewellery And Lifestyle IPO?

Financial Health and Performance

Key Financial Metrics

  • Total Assets: Grew from ₹1,255.49 crore in FY24 to ₹3,532.28 crore as of March 2025.

  • Total income: Reached ₹1,830.04 crore in FY25.

  • Profit After Tax (PAT): Stood at ₹-221.84 crore for March 2025.

  • Total Borrowing: Recorded at ₹728.62 crore in FY25.

  • Reserves and Surplus: Recorded at ₹877.12 crore (March 2025), growing steadily over the years.

  • EBITDA: Stood at ₹73.16 crore in March 2025.

Recent Performance and Growth Prospects

  • The company has experienced a consistent increase in its asset base, indicating efforts toward business expansion and operational scale.

  • Its total income reflects a rising trend, suggesting growing market presence and customer reach across key segments.

  • Although the company reported a loss for the recent fiscal year, this may be attributed to investments in growth, marketing, and infrastructure.

  • Borrowings have been utilised to support operational and strategic initiatives, aligning with expansion objectives.

  • The reserves and surplus position has shown steady improvement, pointing to internal capital generation and financial strengthening over time.

  • Operating performance has remained positive at the earnings before interest, taxes, depreciation, and amortisation (EBITDA) level, suggesting core business activities continue to generate returns.

Investment Risks and Opportunities

Potential Risks of Investing in the IPO

  • The company has reported a loss in the recent fiscal year, which may raise concerns about short-term profitability and cost management amid expansion efforts.

  • A substantial portion of the IPO proceeds is earmarked for working capital and general corporate purposes, which may not directly contribute to immediate revenue growth or margin improvement.

Opportunities and Growth Potential

  • BlueStone’s presence across multiple cities, supported by both company-owned and franchisee stores, positions it to benefit from increasing demand in urban and semi-urban markets.

  • The brand’s diverse product portfolio and thematic collections allow it to cater to a wide range of consumer preferences, supporting long-term growth through both physical and digital retail channels.

Key Performance Indicator (KPI)

KPI

Values

ROE

-34.53%

ROCE

-3.67%

Debt/Equity

0.80

RoNW

-24.45%

PAT Margin

-12.53%

EBITDA Margin

4.13%

Price to Book Value

2.01

Bluestone Jewellery & Lifestyle IPO Registrar & Lead Managers

Registrar

Lead Manager(s)

Kfin Technologies Limited 

Axis Capital Limited

Company Address of Bluestone Jewellery & Lifestyle Ltd

BlueStone Jewellery & Lifestyle Ltd. Site No. 89/2, Lava Kusha Arcade, Munnekolal Village, Outer Ring Road, Marathahalli Bangalore Urban, Karnataka, 560037

Phone: +91 22 4515 2729

Email: investor.relations@bluestone.com

Website: https://www.bluestone.com/

Conclusion

Bluestone Jewellery and Lifestyle Limited is entering the primary market with a public offering focused on funding working capital needs and general corporate purposes. The company operates across a wide geographical base in India and offers a variety of jewellery products designed to appeal to different consumer groups. Its store footprint combines company-owned and franchisee outlets, enabling presence in several urban and semi-urban locations.

While the IPO provides a window into the jewellery retail sector, investors may consider reviewing the company’s financials, business model, and use of proceeds before making decisions. The company's recent performance indicates expansion activity, supported by rising income and increased asset base. However, reported losses and debt levels may also be relevant in evaluating its overall financial profile.

Interested in more opportunities? Check out our Upcoming IPO section for new listings, and don’t forget to check your IPO allotment status for Bluestone Jewellery & Lifestyle IPO. 

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