Veritaas Advertising Limited IPO: Price, Lot Size, Strengths and Risks

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Veritaas Advertising Limited, established in 2018, is a marketing agency providing 360-degree services across multiple platforms. It mainly deals with out-of-home advertising and owns advertising spaces in Guwahati, Shillong, Delhi, Pune, Mumbai and West Bengal. It has multiple modes to offer advertisements such as booth hoardings, newspaper brochures, outdoor hoardings, etc. 

The company has recently announced the launch of its Initial Public Offering (IPO) on 13 May, 2024. If you are interested in investing in the marketing sector, this company could be what you are looking for. To get more information on Veritaas Advertising Limited IPO, you have to read this blog carefully.

IPO Details

Here is a brief overview of Veritaas Advertising Limited IPO:

IPO Launch Date

13th May 2024 to 15th May 2024

Issue Type

Book Built IPO

Face Value

Rs. 10 per share

Price Band

Rs. 109 to Rs. 114 per share

Minimum Lot Size

1,200 equity shares

Total Issue Size

Amount aggregating up to Rs. 8.48 crore

About the Company

Veritaas Advertising Limited is a 360-degree advertising agency which helps to run advertising campaigns across multiple platforms. It owns various advertising spaces in different states across India and mainly operates on 3 platforms– Transit media, events and OOH. 

The brand works with renowned companies in different sectors such as– automobile (TVS, Honda), construction (Ultratech, Star Cement), FMCG (ITC, Godrej), etc.

The company has announced a fresh issue of shares in its upcoming IPO with no OFS. The total size of this IPO is Rs. 8.48 crore and the total number of shares offered is 7,44,000. 

Additional ReadUpcoming IPOs in May 2024

IPO Timeline

Here are the important timelines of the Veritaas Advertising Limited IPO that you should know before applying:

IPO Open Date 

13th May 2024, Monday

IPO Close Date 

15th May 2024, Wednesday

Cut-off Time for UPI Mandate Confirmation

15th May 2024 at 5 PM

Basis of Allotment Date

16th May 2024, Thursday

Initiation of Refunds Date

17th May 2024, Friday

Credit of Shares to Accounts Date 

17th May 2024, Friday

Listing Date 

21st May 2024, Tuesday

Veritaas Advertising Limited IPO Lot Size

Follow this table to know the lot size of the issue:

Application

Lots

Shares

Amount

Retail Investor (Minimum)

1

1,200

Rs. 1,36,800

Retail Investor (Maximum)

1

1,200

Rs. 1,36,800

HNI (Minimum)

2

2,400

Rs. 2,73,600

Company Financials

Find the Veritaas Advertising Limited’s financial details for the last 3 years in the following table:

Particulars

For the Financial Year Ending (Rs. In Lakhs)

 

March 31, 2023

March 31, 2022

March 31, 2021

Total Assets

530.58 

269

152.32

Total Liabilities

440.98

223.29

127.19

Total Expenses

719.73

322.42 

207.86      

Total Revenue

786.75 

339.22 

234.21

Profit/Loss After Tax

43.89 

12.58

19.72

EBITDA

104.96

23.76 

26.57

Strengths of the Company

Here are some of the strengths of Veritaas Advertising Limited:

  • Veritaas Advertising Limited is a full-service marketing agency that helps brand establishment, content creation and advertisement handling across multiple platforms. It offers strategy, design, content creation, media buying, and printing - all under one roof.

  • The company has a national presence with offices in Delhi, Kolkata & Guwahati and serves clients across industries. Also, they are opening their new office in Mumbai.

  • With a range of services, it has a diverse client base across industries and locations. From electronics to education, it serves companies in different sectors like FMCG, IT, real estate, construction, etc. 

  • With an integrated approach and a successful track record, the company has built a strong client portfolio across India, with existing projects in Maharashtra.

Additional ReadHow to Invest in an IPO Online

Risks Involved

Here are some of the risks you should know before investing in Veritaas Advertising Limited IPO:

  • Veritaas Advertising Limited’s advertising business mainly depends on space availability and ad publishing. If the prices of its ad spaces increase significantly or if the space is not available, it will affect its operations and business.

  • The company depends on printing and fabrication of advertisement material to execute the orders from the clients. Any delay or interruption at its workshop can affect its operations and business.

  • A significant portion of this company depends on a few key customers. Any decrease in revenue from these customers can affect its business and operations.

Additional ReadDifference Between NFO and IPO

Summing Up

Veritaas Advertising Limited is an NSE-based SME IPO. The IPO will be live from 13th May 2024 and the last date of the subscription is 15th May 2024. The anchor bidding portion will open on 10th May 2024.

You can apply for Veritaas Advertising Limited IPO only if you have a demat account. In case you do not have one already, open it for free with Bajaj Broking and start a hassle-free IPO journey.

Disclaimer: Investments in the securities market are subject to market risk, read all related documents carefully before investing.

This content is for educational purposes only. Securities quoted are exemplary and not recommendatory.

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Frequently Asked Questions

Who is the book-running lead manager and registrar of Veritaas Advertising Limited IPO?

Answer Field

Horizon Management Private Limited is the book-running lead manager and Mas Services Limited is the registrar of Veritaas Advertising Limited IPO.

What is the lot size and minimum investment amount of Veritaas Advertising Limited IPO?

Answer Field

The lot size of Veritaas Advertising Limited IPO is 1,200 shares and the minimum investment amount is Rs. 1,36,800.

What is the price band of Veritaas Advertising Limiteds IPO?

Answer Field

Veritaas Advertising Limited IPO will be launched with a price band of Rs. 109 to Rs. 114 per equity share.

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