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RBI Grants NBFC Licence to Flipkart Finance for Direct Lending

Synopsis:

In March 2025, RBI granted an NBFC licence to Flipkart Finance Private Limited, enabling it to lend directly to consumers and merchants. The move strengthens its fintech play ahead of IPO plans, impacting competition and NBFC share price dynamics.


Flipkart Finance Private Limited, a subsidiary of e-commerce major Flipkart, has received a Non-Banking Financial Company (NBFC) licence from the Reserve Bank of India (RBI). Granted in March 2025, the licence authorises Flipkart to directly provide loans to both customers and marketplace sellers through its digital platforms.

This move positions Flipkart as the first major Indian e-commerce player to operate an in-house lending arm, expanding its control over customer financing and boosting revenue potential.

Also read: Coal India Signs MoU with IPRCL to Boost Rail Infrastructure

AXIS BANK LIMITED

Trade

1194.635.59 (3.07 %)

Updated - 06 June 2025
1201.20day high
DAY HIGH
1151.20day low
DAY LOW
14715421
VOLUME (BSE)

Key Takeaways

  • Licence issued by: Reserve Bank of India (RBI)

  • Date of registration: March 2025

  • New NBFC entity: Flipkart Finance Private Limited

  • Lending scope: Direct loans to buyers and sellers

  • Existing partnerships: Axis Bank, IDFC First Bank

  • Platforms to integrate: Flipkart app, Super.Money fintech app

  • Strategic backdrop: IPO preparation and India domicile shift

Also read: Govt Plans PLI-Like Scheme for Rare Earth Magnet Manufacturing

Flipkart’s shift from partner-led to in-house lending

Until now, Flipkart’s consumer loans were offered in collaboration with banks like Axis Bank and IDFC First Bank. The NBFC licence allows Flipkart to extend credit independently, potentially increasing profit margins and providing quicker financing options within the checkout journey.

The company plans to roll out credit solutions via its Super.Money fintech app and e-commerce interface, offering short-term loans, personal credit, and working capital finance to merchants.

Table: Flipkart’s Lending Model – Before vs After NBFC Licence

Feature

Before Licence

After NBFC Licence

Lending Partner

Axis Bank, IDFC First Bank

Flipkart Finance Pvt. Ltd.

Credit Control

Shared with bank partners

Fully controlled by Flipkart

Revenue from Lending

Shared margins

Full revenue retained

Loan Types

Limited to select products

Broader scope incl. merchant loans

Axis Bank Share Price Impact

Directly linked to Flipkart tie-up

May be influenced by loan volume loss

Market impact and competitive outlook

The entry of Flipkart into direct lending is expected to reshape competition in India’s digital credit market. With Amazon also expanding its financial services by acquiring Axio, the e-commerce lending space is witnessing consolidation. Flipkart’s ability to leverage customer data could further streamline risk assessment and boost credit delivery.

As Flipkart reduces dependency on third-party financiers, lending volumes previously routed through Axis Bank may decline, potentially impacting Axis Bank share price in the short term. Meanwhile, Flipkart’s fintech expansion aligns with its IPO readiness and regulatory shift to India, signalling deeper integration into the country’s financial ecosystem.

Also read: IREDA Launches Rs.4,500 Crore QIP at Rs.173.83 Floor Price

Source: CNBCTV18

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