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In March 2025, RBI granted an NBFC licence to Flipkart Finance Private Limited, enabling it to lend directly to consumers and merchants. The move strengthens its fintech play ahead of IPO plans, impacting competition and NBFC share price dynamics.
Flipkart Finance Private Limited, a subsidiary of e-commerce major Flipkart, has received a Non-Banking Financial Company (NBFC) licence from the Reserve Bank of India (RBI). Granted in March 2025, the licence authorises Flipkart to directly provide loans to both customers and marketplace sellers through its digital platforms.
This move positions Flipkart as the first major Indian e-commerce player to operate an in-house lending arm, expanding its control over customer financing and boosting revenue potential.
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Licence issued by: Reserve Bank of India (RBI)
Date of registration: March 2025
New NBFC entity: Flipkart Finance Private Limited
Lending scope: Direct loans to buyers and sellers
Existing partnerships: Axis Bank, IDFC First Bank
Platforms to integrate: Flipkart app, Super.Money fintech app
Strategic backdrop: IPO preparation and India domicile shift
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Until now, Flipkart’s consumer loans were offered in collaboration with banks like Axis Bank and IDFC First Bank. The NBFC licence allows Flipkart to extend credit independently, potentially increasing profit margins and providing quicker financing options within the checkout journey.
The company plans to roll out credit solutions via its Super.Money fintech app and e-commerce interface, offering short-term loans, personal credit, and working capital finance to merchants.
Feature | Before Licence | After NBFC Licence |
Lending Partner | Axis Bank, IDFC First Bank | Flipkart Finance Pvt. Ltd. |
Credit Control | Shared with bank partners | Fully controlled by Flipkart |
Revenue from Lending | Shared margins | Full revenue retained |
Loan Types | Limited to select products | Broader scope incl. merchant loans |
Axis Bank Share Price Impact | Directly linked to Flipkart tie-up | May be influenced by loan volume loss |
The entry of Flipkart into direct lending is expected to reshape competition in India’s digital credit market. With Amazon also expanding its financial services by acquiring Axio, the e-commerce lending space is witnessing consolidation. Flipkart’s ability to leverage customer data could further streamline risk assessment and boost credit delivery.
As Flipkart reduces dependency on third-party financiers, lending volumes previously routed through Axis Bank may decline, potentially impacting Axis Bank share price in the short term. Meanwhile, Flipkart’s fintech expansion aligns with its IPO readiness and regulatory shift to India, signalling deeper integration into the country’s financial ecosystem.
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Source: CNBCTV18
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