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Dabur Enters Nutraceutical Market with Digital Wellness Brand ‘Siens’

Synopsis:

Dabur India has launched ‘Siens’, a digital-first wellness brand in the nutraceuticals space. The product range targets beauty, gut health, and immunity. Backed by science and global sourcing, the brand marks Dabur’s foray into precision wellness solutions.


Dabur India has formally entered the nutraceuticals segment with the launch of its digital-first brand ‘Siens by Dabur’. This strategic move signals Dabur’s shift into evidence-based wellness, with products developed using clinically researched ingredients across three essential health domains—Beauty and Skin Health, Daily Wellness, and Gut Health.

Also read: Siemens Energy Lists on NSE & BSE from June 19 After Demerger

DABUR INDIA LTD

Trade

469.8-0.40 (-0.08 %)

Updated - 19 June 2025
470.25day high
DAY HIGH
466.25day low
DAY LOW
878
VOLUME (BSE)

Key Takeaways:

  • Brand Name: Siens (pronounced “Science”)

  • Product Categories: Beauty & Skin Health, Daily Wellness, Gut Health

  • Sales Model: Digital-first, D2C across e-commerce platforms

  • Core Products: Collagen, Omega-3, multivitamins, prebiotics, probiotics

  • Manufacturing Standards: GMP, ISO, HACCP certified facilities

  • Distribution: Available via DaburShop and leading e-commerce portals

Also read: Abbott to Distribute MSD India’s Sitagliptin-Based Diabetes Drugs

Siens Product Portfolio Overview

Category

Key Products

Beauty & Skin Health

Marine Collagen, Hair-Skin-Nails Gummies

Daily Wellness

Men’s and Women’s Multivitamins, Omega-3

Gut Health

Daily Prebiotics and Probiotics

The products under Siens are formulated with globally sourced ingredients that meet clinical standards for efficacy. Dabur has leveraged its decades-long brand trust to create a wellness solution that meets evolving consumer demands for scientifically validated supplements.

Digital-First Strategy for Consumer Wellness

Siens is Dabur’s first digitally native brand and will operate primarily in the direct-to-consumer space. The brand is available through major e-commerce platforms and DaburShop, the company’s proprietary online storefront. This channel-first strategy reflects the rising digital health trend in India, especially among younger, health-conscious urban consumers.

The launch not only adds a new revenue stream to Dabur’s portfolio but also aligns with the broader consumer shift toward precision-based nutrition and wellness products. As global and Indian markets alike witness a surge in nutraceutical demand, Dabur’s entry is poised to capture a significant share in this fast-growing segment.

Market Impact and Dabur Share Price Movement

Despite the announcement, Dabur share price ended lower on June 18. Investors may adopt a wait-and-watch approach as the company tests market traction for its new brand. However, the success of Siens could influence long-term sentiment and positively affect the Dabur share price. As product adoption scales, the Dabur share price could also reflect improved brand diversification and digital sales performance.

Also read: ESAF Small Finance Bank to Offload Rs.735 Crore Bad Loan Pool to ARC

Source: Economic Times

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