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Maruti Suzuki Cuts e-Vitara Production Target, Delays Launch Timeline

Synopsis:

Maruti Suzuki delays the e-Vitara EV launch in India and cuts FY26 production target to 67,000 units. Ongoing rare earth magnet crisis impacts roll-out. Maruti Suzuki share price slipped 1.3% after the update, ending at Rs.12,472 on Tuesday.


Maruti Suzuki India Ltd. has come under the spotlight after internal targets for its upcoming electric SUV, the e-Vitara, were revised. According to reports, the commercial launch in India has been delayed due to a rare earth magnet shortage—a crucial material used in electric motors. Alongside this delay, the company has also reduced its production estimates for the model in financial year 2026.

Also read: Texmaco Secures Rs.44 Crore Railway Order from Mumbai Railway Vikas

Maruti Suzuki India Ltd

Trade

12390-62.00 (-0.49 %)

Updated - 12 June 2025
12490.00day high
DAY HIGH
12307.00day low
DAY LOW
347339
VOLUME (BSE)

Key Takeaways

  • e-Vitara launch delayed due to rare earth magnet shortage

  • FY26 production forecast revised down to 67,000 units from 88,000

  • September 2025 output target reduced from 26,500 to 8,200 units

  • Production currently running at limited scale, not halted

  • Maruti Suzuki share price closed at Rs.12,472, down 1.3%

Also read: World Bank Cuts Global Growth Forecast to 2.3% for 2025, India Steady

Output Recalibration and Supply Constraints

The production of the e-Vitara has seen a significant cut in the near term. Maruti Suzuki originally intended to manufacture 26,500 electric vehicles by September 2025. This target has now been slashed to 8,200 units due to restricted availability of rare earth magnets.

For the entire FY26, the new production goal stands at 67,000 units—well below the previous plan of 88,000. Although production lines remain operational, output has been scaled back. Maruti Suzuki anticipates that supply bottlenecks may ease from October, allowing a ramp-up to meet the revised full-year target.

Revised e-Vitara Production Plan – FY2026

Timeline

Previous Plan

Revised Estimate

By September 2025

26,500 units

8,200 units

Full Financial Year (FY2026)

88,000 units

67,000 units

Global Rollout Strategy Remains Intact

Despite domestic delays, Maruti Suzuki is continuing with its global rollout of the e-Vitara. The company plans to export the vehicle to Japan and European markets before introducing it in India. This move aligns with its earlier announcement made in January 2025 and reflects a phased expansion approach for its EV portfolio.

Market Reaction and Stock Performance

The stock market reacted modestly to the news. Maruti Suzuki share price ended Tuesday’s session 1.3% lower at Rs.12,472. However, the stock has delivered an 11% gain so far in 2025, supported by stable demand for internal combustion engine models and strong financials. Investors are expected to closely monitor any updates on production ramp-up and supply chain improvements in the coming quarters.

Also read: Jomei to Sell 1.4% Stake in Aditya Birla Capital via Rs.856 Cr Block Deal

Source: CNBCTV18

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