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Maruti Suzuki delays the e-Vitara EV launch in India and cuts FY26 production target to 67,000 units. Ongoing rare earth magnet crisis impacts roll-out. Maruti Suzuki share price slipped 1.3% after the update, ending at Rs.12,472 on Tuesday.
Maruti Suzuki India Ltd. has come under the spotlight after internal targets for its upcoming electric SUV, the e-Vitara, were revised. According to reports, the commercial launch in India has been delayed due to a rare earth magnet shortage—a crucial material used in electric motors. Alongside this delay, the company has also reduced its production estimates for the model in financial year 2026.
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e-Vitara launch delayed due to rare earth magnet shortage
FY26 production forecast revised down to 67,000 units from 88,000
September 2025 output target reduced from 26,500 to 8,200 units
Production currently running at limited scale, not halted
Maruti Suzuki share price closed at Rs.12,472, down 1.3%
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The production of the e-Vitara has seen a significant cut in the near term. Maruti Suzuki originally intended to manufacture 26,500 electric vehicles by September 2025. This target has now been slashed to 8,200 units due to restricted availability of rare earth magnets.
For the entire FY26, the new production goal stands at 67,000 units—well below the previous plan of 88,000. Although production lines remain operational, output has been scaled back. Maruti Suzuki anticipates that supply bottlenecks may ease from October, allowing a ramp-up to meet the revised full-year target.
Timeline | Previous Plan | Revised Estimate |
By September 2025 | 26,500 units | 8,200 units |
Full Financial Year (FY2026) | 88,000 units | 67,000 units |
Despite domestic delays, Maruti Suzuki is continuing with its global rollout of the e-Vitara. The company plans to export the vehicle to Japan and European markets before introducing it in India. This move aligns with its earlier announcement made in January 2025 and reflects a phased expansion approach for its EV portfolio.
The stock market reacted modestly to the news. Maruti Suzuki share price ended Tuesday’s session 1.3% lower at Rs.12,472. However, the stock has delivered an 11% gain so far in 2025, supported by stable demand for internal combustion engine models and strong financials. Investors are expected to closely monitor any updates on production ramp-up and supply chain improvements in the coming quarters.
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Source: CNBCTV18
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