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PVR INOX Divests 4700BC Snack Brand in All-Cash ₹226.8 Crore Deal

Synopsis:


PVR INOX has sold its entire interest in Zea Maize Private Limited, owner of the 4700BC brand, to Marico for ₹226.8 crore in cash, following definitive agreements and a strategic review. The divestment will not materially affect core cinema operations.


Source:
PVR Inox Press Release (NSE Exchange Fillings) | Published on Jan 21, 2025

Disclaimer: This content has been published for informational purposes only. Bajaj Broking is not affiliated with, nor does it endorse or assume any responsibility for, the source material. Readers are advised to consult the original publication for complete and accurate context.

As quoted in the press release of PVR Inox (NSE Exchange Filings), the company has taken an important step to enhance its corporate strategy by divesting all of its shares in Zea Maize Private Limited (ZMPL), which previously operated the premium snack brand 4700BC. An all-cash transaction worth ₹226.8 crore was done with Marico Limited pursuant to definitive agreements that were executed as part of this transaction. This divestiture is a result of a comprehensive assessment of the overall corporate strategy of PVR INOX Limited that will allow the company to monetize non-core assets and leverage additional financial resources to focus on its primary movie exhibition business.

Pvr Inox Limited

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937.12.29 (0.24 %)

Updated - 29 January 2026
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Key Takeaways

  • Complete Ownership Exit: PVR INOX has divested its entire stake (93.27 per cent) in Zea Maize, owner of the 4700BC snack brand, to Marico Limited in a cash transaction worth ₹226.8 crore.

  • All-Cash Consideration: The payment is structured entirely in cash, and definitive transfer agreements have been signed, subject to normal closing conditions.

  • Strategic Realignment: The disposal came after a strategic review, enabling PVR INOX to reallocate resources towards its core cinema business and strengthen its balance sheet.

  • Operational Impact: Company filings indicate that the divestment will not have a material impact on in-cinema food and beverage revenues or growth plans.

Also read: HCL Technologies to Acquire Finergic Solutions for SGD 19 Million

Transaction Details

The entirety of PVR INOX's ownership interest in Zea Maize Pvt Ltd, parent company of the 4700BC brand, is included within the scope of the sale. The financial consideration paid by Marico Limited for this equity position is ₹226.8 crore (cash only). PVR INOX's exit from the food-brand business which it helped establish, nurture, and grow to a multi-channel presence comes to an end with this transaction.

Table: Transaction Overview

Parameter

Details

Seller

PVR INOX Limited

Buyer

Marico Limited

Target Entity

Zea Maize Private Limited

Brand

4700BC

Transaction Type

All-cash sale

Consideration

₹226.8 crore

Stake Sold

93.27 %

Agreement Date

26 January 2026

Expected Closure

Within customary conditions

Business Implications

4700BC was launched in 2013 and has grown from being exclusively in cinemas to selling through multiple retail, digital platforms, and other distribution channels. 4700BC is known today as one of India's leading premium snack brands and has developed a foothold in the modern retail channel, e-commerce, and institutional sales.

As reported by the company's filings, the recent sale of its assets to PVR INOX was part of an ongoing strategy by PVR INOX to shift its focus towards cinema exhibition and associated products and services. The filings also indicate that prior to the sale, there was an extensive review of how best to allocate its resources, along with defining future strategies for achieving its objectives. In addition, the company's filings indicated that the divestiture would not have a significant impact on PVR INOX's revenue due to food and beverage sales at cinemas.

Marico plans to use 4700BC's acquisition to further establish itself in the premium food and beverages space through a well-known brand with a significant multi-channel distribution network. The acquisition is part of an ongoing trend where consumer packaged goods companies are investing in unique food and beverage brands with a dedicated consumer base.

Share Price Update

PVR Inox share price stands at ₹939 per share on the BSE as of 27 January 2026 at latest traded session close, marginally changed on the day.

Published Date : 27 Jan 2026

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