A tracking stock is a type of share issued by a company. It is linked to the performance of a specific business segment. That segment stays within the parent company and is not treated as a separate entity.
Unlike regular shares, a tracking stock reflects the financial results of only one division. Investors can see how that unit performs. However, voting rights and control remain entirely with the parent company.
Companies issue tracking stock to highlight strong or fast-growing segments. This helps improve visibility for investors. Still, the stock’s value may be affected if the parent company faces losses in other business areas.
How Does Tracking Stock Work?
A company creates a tracking stock to show results of one business unit. The unit stays inside the main company. Its income and costs are reported separately for easier understanding.
The tracking stock price mainly follows how that business unit performs over time. Strong sales or profits can lift prices. Still, large events affecting the full company may influence movements overall.
Tracking stock investors usually get limited voting rights. Management decisions stay with the parent company. Investors get a clearer view of one business unit. Still, they need to keep in mind that the stock may be affected by financial problems in other areas of the company.
Examples of Tracking Stocks
U.S. company Alphabet concluded that one way forward was to issue tracking stocks for the segments of the company not directly associated with Google. Investors got the chance to monitor the company's various segments through such stocks. They mirrored performance without dividing the company or setting up separate listed entities.
Liberty Media is another well-known example. It issued tracking stocks for businesses like Formula One and SiriusXM. Each stock followed the results of a specific segment, while ownership and control stayed with Liberty Media.
Today, tracking stocks is not very common. Many companies moved away from them due to confusion among investors. Even so, these examples explain how tracking stocks were used to highlight important business segments.
Additonal Read: What Are Control Stocks
Advantages and Disadvantages of Tracking Stocks
Advantages
| Disadvantages
|
Clear view of one business area
A tracking stock helps investors focus on how a specific business unit is doing. It makes performance easier to understand without splitting the company.
| Very little say for investors
People who buy tracking stocks usually do not influence company decisions. The parent company continues to take all major calls.
|
Brings attention to strong segments
Companies can draw attention to fast-growing or profitable units. This can improve interest without changing the overall business structure.
| Linked to overall company health
Even if one segment performs well, weak results elsewhere can still affect the stock’s price.
|
No major business changes needed
The company does not need to create a new firm or spin off a unit. Operations stay simple and unchanged.
| May confuse some investors
The structure is not always easy to understand. This can make it harder for investors to judge risks clearly.
|
How Does Tracking Stock Differ from Common Stock?
Let’s first understand how tracking stock differs from regular stock in detail:
A listed company issues regular stocks to represent the financial performance of the entire company whereas tracking stocks are also issued by the same parent company but they represent the performance of a specific segment of the company.
The purpose of issuing tracking stock is to allow the investor to benefit from the performance of a specific segment of the company, whereas regular stocks are offered to represent ownership of the company.
The dividend payments for regular stocks are based on the company‘s entire performance whereas the dividend payments for tracking stocks are limited to the performance of a specific segment.