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Sustainable Growth Rate (Sgr): Meaning & Factors

The sustainable growth rate (SGR) is a question that asks, how fast can a company grow without borrowing more money or issuing more shares? It is the “safe speed” that a company can grow when relying only on profits. 

So why does this matter to you? Because if a company attempts to grow faster than its SGR, it runs the risk of borrowing too much or diluting the existing shareholders. Conversely, if a company is growing too slowly, it is wasting potential growth. For you as an investor, having an SGR allows you to evaluate whether the company you invested in is being prudent or overly aggressive.

What is Sustainable Growth Rate?

Think of SGR as a reality check. It tells you the maximum rate at which a company can grow sales or earnings without depending on banks or outside investors. In other words, the company is relying purely on its own retained profits.

The calculation is built on two things: return on equity (ROE) and retention ratio (how much profit the company keeps instead of paying as dividends).

When you connect these two, you can see whether a company is recycling its profits well enough to fund its own future. If you’re holding shares, this matters to you because it shows whether the growth you’re betting on is actually sustainable.

  • Indicates growth potential – SGR tells you the ceiling of how much a company can expand on its own strength.

  • Avoids external funding – It shows if a company can keep growing without borrowing or issuing new shares.

  • Measures efficiency – You get to see how effectively the company uses its equity to make more money.

  • Focuses on retention – Since it’s built around retained earnings, it tells you if profits are being reinvested wisely.

How to Calculate Sustainable Growth Rate?

You only need two information: ROE and retention ratio.

Formula: SGR = ROE × Retention Ratio

Step 1: Calculate Return on Equity (ROE)

ROE = Net income / Equity.

Let’s say the company earned ₹1,00,000 with an equity base of ₹5,00,000. ROE = 20%.

Step 2: Calculate Retention Ratio

Retention ratio = (Net Income – dividends) / Net Income.

If the amount of dividends paid are ₹30,000, the retention ratio = 70%.

Step 3: Multiply those numbers together

SGR = 20% × 70% = 14%.

So if you were holding stock in this company, you now know this company can grow basis earnings on its own by 14% each year — no loans, no new shares issued. That’s powerful information for you as you think about whether to stay invested.

Why Should You Care About SGR in Financial Planning?

This is where it gets personal. If you’re investing, you want your money to grow — but you also want that growth to be safe and reliable. That’s where SGR helps you.

  • Maintains financial balance – Businesses that grow organically within their SGR are financially balanced. As an investor, you can have greater confidence in the business.

  • Prevents risky leverage – It prevents businesses from building risky leverage just to appear larger.

  • Indicates investment priorities – You can tell if profits are reinvested into the business or simply paid out as dividends.

  • Provides reasonable growth estimates – Companies are not chasing crazy growth, so you could believe their estimates.

  • Keeps financial position in perspective – By tracking SGR over time, you know if growth is built upon a solid base.

Factors That Influence SGR

Not every company has the same SGR, and it changes with how the business is run. If you want to analyse a stock properly, look at these levers:

  • Profit margin - When margins are higher, a company has more profits left to reinvest. If margins are getting better, SGR should improve. 

  • Retention ratio - More earnings retained = More money for growth. Companies that pay dividends tend to have lower SGR. 

  • Return on equity - If management is getting more out of each rupee of equity, it is going to boost SGR. 

  • Asset turnover ratio - The more efficiently a company uses its assets, the higher the revenue and growth potential. 

  • Dividend policy - The smaller the dividend today, the bigger the reinvestment, and the better the future growth. 

  • Financial leverage - Companies with low debt have a lot more available for reinvesting profits without worrying about interest.

How Companies Can Improve SGR?

If you were managing a company, what would you do to improve the SGR? Here are a few practical ways:

  • Increase retention ratio - By paying out less in dividends and keeping more profit in the business.

  • Improve profit margins - By controlling costs, improving efficiencies, or tactfully increasing prices.

  • Increase ROE - By investing in assets or projects that deliver improved returns.

  • Improve asset turnover - By ensuring that every rupee invested in assets is generating enough sales dollar.

As an investor behind a company that is working day and night on any one of these leverages, you know they are optimizing for sustainable long-term growth.

Sustainable growth rate vs PEG ratio

Aspect

Sustainable Growth Rate (SGR)

PEG Ratio

Definition

Maximum growth rate a company can sustain using internal funds.

Compares a stock’s price-to-earnings (P/E) ratio to its growth rate.

Focus

Focuses on internal funding and equity.

Focuses on earnings growth and valuation.

Calculation

ROE × Retention Ratio

P/E Ratio ÷ Earnings Growth Rate

Purpose

Assesses how much a company can grow without borrowing.

Evaluates whether a stock is overvalued or undervalued.

Application

Used for financial planning and setting growth targets.

Used for stock analysis and investment decisions.

Wrapping it up

Here’s the truth: growth looks great on paper, but if it’s not sustainable, it can backfire. That’s why SGR matters to you. It’s not just a number — it’s a reality check on whether the company you’ve invested in is growing at a pace it can actually handle.

If you’re analysing a stock, always calculate or look up its SGR. Compare it with its actual growth. If the company is way above its SGR, it might be taking on too much debt. If it’s below, maybe it’s being too cautious. Either way, knowing this keeps you in control.

At the end of the day, you want your portfolio to have businesses that are not just chasing growth but sustaining it. SGR helps you separate the hype from the healthy. And that’s how you make smarter, more confident investment choices.

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Published Date : 11 Nov 2025

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