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Adcounty Media India IPO: Things Smart Investors Need to Know

Adcounty Media India Limited is entering the capital markets with its IPO, offering an opportunity for investors to explore a growing digital marketing company. Positioned as a BrandTech firm, the company delivers a full spectrum of services—from brand promotion to performance-driven advertising. It leverages advanced technology to craft tailored marketing strategies across industries, helping clients boost engagement and meet business objectives.

The company’s offerings include Programmatic Advertising, SEO, Social Media Marketing, and paid campaign models such as PPC, CPA, CPL, CPS, and CPI. These services are designed to support user acquisition, improve visibility, and enhance brand reach. Adcounty Media also operates mobile apps and websites and has developed BidCounty, a proprietary programmatic tool that aids branding and performance efforts. Collaborations with platforms like Sharechat, Zepto, Fi.Money, and PB Fintech reflect its presence in the evolving digital landscape. With 45 employees as of May 2025, the company operates across the Adtech and Digital Marketing verticals.

For more details, visit the Adcounty Media India IPO page.

Adcounty Media India IPO Details and Objectives

Details

Information

IPO Date

June 27, 2025 to July 1, 2025

Issue Size

59,63,200 shares

(aggregating up to ₹50.69 Cr)

Price Band

₹80 to ₹85 per share

Lot Size

1600 shares

Listing At

BSE SME

Market maker

Prabhat Financial Services Ltd.

Purpose of the IPO

  • Capital Expenditure

  • Working Capital Requirement

  • Unidentified Acquisitions and General Corporate Purpose

Timeline of Adcounty Media India IPO

Event

Date

IPO Open Date

Fri, Jun 27, 2025

IPO Close Date

Tue, Jul 1, 2025

Tentative Allotment

Wed, Jul 2, 2025

Initiation of Refunds

Thu, Jul 3, 2025

Credit of Shares to Demat

Fri, Jul 4, 2025

Tentative Listing Date

Fri, Jul 4, 2025

Cut-off time for UPI mandate confirmation

5 PM on July 1, 2025

Pricing & Lot Size of Adcounty Media India IPO

Price Band for the IPO

  • ₹80 to ₹85 per share

Minimum Lot Size and Application Details

Application

Lots

Shares

Amount

Retail (Min)

1

1600

₹1,36,000

Retail (Max)

1

1600

₹1,36,000

HNI (Min)

2

3,200

₹2,72,000

How to Apply for the Adcounty Media India IPO?

Online Application Process

  • Log in to Your Trading Account
    Access your trading account through your broker’s platform.

  • Navigate to the IPO Section
    Go to the IPO section to view active IPO listings.

  • Select Adcounty Media India IPO
    Find "Adcounty Media India IPO" and click on the ‘Apply’ button.

  • Enter Application Details
    Specify the number of lots (minimum lot size: 1600 shares) and the bid price within the range of ₹80 to ₹85 per share.

  • Provide Your UPI ID
    Enter your UPI ID for payment authorization. Ensure that sufficient funds are available in your linked account.

  • Review and Submit
    Verify all the details entered before submitting the application. Approve the UPI mandate before 5 PM on July 1, 2025, to complete your application process.

Financial Health and Performance

Key Financial Metrics

  • Total Assets: Grew from ₹26.84 crore in FY23 to ₹47.92 crore as of March 2025.

  • Revenue: Reached ₹69.58 crore in FY25.

  • Profit After Tax (PAT): Stood at ₹13.75 crore for March 2025.

  • Net Worth: Recorded at ₹37.90 crore in FY25.

  • Reserves and Surplus: Recorded at ₹21.36 crore (March 2025), growing steadily over the years.

  • EBITDA: Stood at ₹18.25 crore in March 2025.

Recent Performance and Growth Prospects

  • The company has demonstrated consistent expansion in its asset base over recent financial years, reflecting growing operational scale.

  • Revenue has shown a healthy upward trend, indicating strong market demand and effective service delivery.

  • Profitability has remained stable, showcasing efficient cost management and sustainable business practices.

  • The company’s net worth has improved steadily, signalling enhanced financial strength and investor confidence.

  • Reserves and surplus have grown progressively, pointing to sound financial planning and reinvestment strategies.

  • Operational performance, measured through key indicators, reflects a firm grip on core business areas and strategic focus on growth.

Investment Risks and Opportunities

Potential Risks of Investing in the IPO

  • The company’s operations are largely dependent on the rapidly evolving digital advertising landscape, which may be affected by shifts in technology, consumer behaviour, and data regulations.

  • A significant portion of future growth is tied to the success of acquisitions and expansion plans, which may carry integration risks or may not deliver the intended outcomes.

Opportunities and Growth Potential

  • The company operates across high-demand verticals such as AdTech and digital marketing, providing diversified services including programmatic advertising and SEO, which are well-aligned with evolving digital trends.

  • Strong partnerships with established digital platforms and proprietary tools like BidCounty offer the potential to scale operations and enhance client performance across multiple industries.

Key Performance Indicator (KPI)

KPI

Values

ROE

47.28%

ROCE

47.27%

RoNW

47.28%

PAT Margin

19.96%

EBITDA Margin

26.49%

Price to Book Value

3.71

 

Adcounty Media India IPO Registrar & Lead Managers

Registrar

Lead Manager(s)

Skyline Financial Services Private Ltd

Narnolia Financial Services Ltd

Company Address of Adcounty Media India Ltd

Adcounty Media India Limited

First Floor, D-41, Patrakar Colony,

Near Jawahar Nagar Moti Dungri Vistar Yojna,

Raja Park,

Jaipur, Rajasthan, 302004

Phone: + 91 7877623083

Email: cs@adcountymedia.com

Website: http://www.adcountymedia.com/

Conclusion

Adcounty Media India Limited’s IPO introduces a digital marketing company with a presence in AdTech and performance marketing. Through its range of services and proprietary programmatic tool, the company engages with diverse clients across industries. Its collaboration with known brands and focus on technology-driven solutions positions it within a segment that continues to evolve.

The IPO is structured to support capital expenditure, working capital needs, and other corporate purposes. Investors may consider reviewing the company’s business model, financial performance, and sector outlook to understand how it fits within broader market dynamics.

Interested in more opportunities? Check out our Upcoming IPO section for new listings, and don’t forget to check your IPO allotment status for Adcounty Media India IPO. 

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