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Personal finance is an important aspect of one’s life, as it affects one’s goals, aspirations, and well-being. In India, the personal finance space is evolving rapidly, with new products, services, and trends emerging every year.
As we enter 2026, the personal finance landscape in India is undergoing a massive shift driven by artificial intelligence, new tax regulations, and the mainstream adoption of digital-first financial products.
1. Buy Now Pay Later (BNPL)
This is a new form of credit that allows consumers to purchase goods or services and pay for them later in instalments, without any interest or fees. BNPL is gaining popularity among Indian consumers, especially the younger generation, as it offers convenience, flexibility, and affordability. In 2025, India's Buy Now Pay Later (BNPL) market is valued at approximately ₹2,56,304 Crore. It is expected to grow to ₹6,51,550 Crore by 2030, reflecting a strong yearly growth rate of 20.52%.
2. Exchange-Traded Funds (ETFs)
These are funds that track the performance of an index, sector, commodity, or asset, and can be traded on the stock exchange like shares. ETFs offer low-cost, diversified, and passive investing options for investors who want to benefit from the market movements without actively managing their portfolio. ETFs are becoming more popular in India, as they offer exposure to various segments of the economy, such as gold, banking, IT, etc. As of late 2025, the total assets under management (AUM) for ETFs in India surpassed the ₹10,00,000 Crore (₹10 Lakh Crore) mark. On a global scale, total ETF assets are expected to reach ₹1,80,35,000 Crore ($20 Trillion) by the end of 2026.
Additional Read: What is a Bond ETF?
3. Neobanks
These are digital-only banks that operate without any physical branches or infrastructure and offer banking services through mobile apps or web platforms. Neobanks are disrupting the traditional banking landscape, as they offer faster, cheaper, and more convenient services to customers, such as instant account opening, zero balance accounts, free ATM withdrawals, etc. Neobanks are also catering to the underserved segments of the society, such as freelancers, gig workers, small businesses, etc., by providing them with customised solutions. In 2026, apps are now using AI to predict upcoming bills and automatically move idle money into high-yield funds.
4. Cryptocurrency
This is a digital or virtual currency that uses cryptography to secure its transactions and prevent counterfeiting. Cryptocurrency is a form of decentralised money that operates independently of any central authority or intermediary. Cryptocurrency is attracting a lot of interest and investment from Indian users, as it offers an alternative asset class, a hedge against inflation, and a potential source of income. According to a report by The Hindu, the value of cryptocurrency transactions in India exceeded ₹51,000 crore in 2024-25.
5. Peer-to-Peer (P2P) Lending
This is a form of lending that connects borrowers and lenders directly, without any intermediaries such as banks or NBFCs. P2P lending platforms use technology and data to assess the creditworthiness of borrowers and offer them loans at competitive interest rates. P2P lending is emerging as a viable option for both borrowers and lenders, as it offers access to credit, higher returns, and lower risks. The India Peer-to-Peer (P2P) Lending Market was valued at approximately ₹1,09,311 Crore in 2024. It is expected to grow to ₹2,87,263 Crore by 2030, reflecting a compound annual growth rate (CAGR) of 17.53% during the forecast period.
These are some of the personal finance trends that are shaping the future of money in India. As consumers become more aware, savvy, and empowered, they will seek more innovative, convenient, and rewarding ways to manage their finances. The personal finance space in India is poised for a transformation, and the opportunities are immense for both users and providers. With significant growth in BNPL and ETFs and more favourable tax slabs, this year offers a unique opportunity to grow your wealth through automated and low-cost platforms.
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