History
PCJ was incorporated in 2005 in New Delhi, starting as a single showroom that gradually grew into a recognised national brand. The company expanded its presence through a combination of owned outlets and franchise models, enabling widespread reach across the country. In addition to its strong domestic growth, PCJ has also ventured into international markets, further enhancing its global footprint. Renowned for its exquisite diamond and bridal collections, PCJ has established a reputation for quality and elegance in the jewellery industry.
Industry and Sector
PCJ operates in the luxury jewellery and retail sector, which falls under the consumer discretionary category. This sector encompasses products such as gems, ornaments, and precious metals. Market demand is often driven by festive occasions and the wedding season, making these periods crucial for sales. PCJ faces competition from both well-established branded jewellery chains and regional players, navigating a dynamic and highly competitive market environment.
Key Business Areas
The business focuses on designing and retailing a wide range of jewellery, including gold, diamond, and silver ornaments. It caters to both domestic and international markets by exporting jewellery to global customers. The company operates through a network of showrooms and franchise outlets, ensuring a strong physical presence. Additionally, it has embraced modern retail trends by offering e-commerce and digital jewellery sales, providing customers with convenient access to its products online. This multi-channel approach helps the company reach a diverse customer base while maintaining a blend of traditional and contemporary sales methods.
PC Jeweller Ltd. – Key Highlights
Mission & Vision
PCJ aims to offer high-quality jewellery at transparent prices.
The company promotes customer satisfaction through trust and service.
Its vision is to be a recognised name in global jewellery retail.
It emphasises craftsmanship and ethical business practices.
Milestones and Achievements
Listed on both the NSE and BSE since December 2012, the company has expanded its presence across India with over 50 showrooms nationwide. It has also ventured into the international export market, broadening its reach beyond domestic borders. To adapt to changing consumer preferences, the company launched online jewellery shopping platforms, making its products more accessible. Additionally, it has diversified its product designs to cater to modern trends, ensuring it stays relevant and appealing to a wide range of customers.
Recent Developments or News
Revenue for FY 2024–25 reached ₹2,244.60 crore.
Net profit for the year was ₹577.70 crore.
Proposed dividend and capital expansion reported.
Share capital increased to ₹635.53 crore.
Continued restructuring under a settlement with lenders.
Financial Overview of PC Jeweller Ltd.
Revenue and Profit Trends
FY 2024–25 revenue from operations: ₹2,244.60 crore.
Total income: ₹2,371.87 crore.
FY 2024–25 net profit: ₹577.70 crore.
Revenue grew significantly from ₹605.40 crore in FY 2023–24.
Net profit recovered from a loss of ₹629.36 crore last year.
Q4 FY 2024–25 revenue: ₹699.02 crore.
Q4 net profit: ₹94.78 crore.
Performance improved due to store reorganisation and financial restructuring efforts.
Key Financial Ratios
Earnings Per Share (EPS) FY 2024–25: ₹1.13 (Basic), ₹0.66 (Diluted).
Share Capital: ₹635.53 crore.
Other Equity: ₹5,557.27 crore.
Debt was significantly reduced compared to the prior year.
Net profit margin improved due to lower finance costs and better margins.
Working capital remained stretched due to high inventory.
Recent Quarterly/Annual Results
Q4 FY 2024–25 EPS: ₹0.16 (Basic), ₹0.10 (Diluted).
FY 2024–25 net profit: ₹577.70 crore.
FY 2024–25 total expenses: ₹1,919.31 crore.
Inventory stood at ₹6,649.15 crore.
Cost control and debt reduction supported margin improvement.
PC Jeweller Ltd. Share Price Performance
Historical Share Price Trends
The share prices of the company fluctuated in line with its financial performance, but investor interest revived following a profitable fiscal year 2025. The company is publicly listed on both the National Stock Exchange (NSE) under the symbol PCJEWELLER and the Bombay Stock Exchange (BSE) with the code 534809.
52-Week High/Low
The stock’s 52-week high stands at ₹19.65, while its 52-week low is ₹5.51. This wide range reflects a significant recovery and an overall improvement in market sentiment towards the company.
Price Volatility and Market Cap
As of July 2025, the company has a market capitalisation of approximately ₹2,700 crore. Its stock experiences high volatility, primarily due to past debt issues and regulatory challenges. Additionally, the share price is significantly influenced by news related to settlements and the company’s profitability performance.
Pros & Cons of PC Jeweller Ltd.
Pros:
The company showed improved profitability in FY 2024–25, indicating better cost control and operational efficiency.
It achieved significant debt reduction and restructuring, strengthening its balance sheet and reducing financial risk.
PCJ has a wide retail presence through a mix of showrooms and franchise stores across multiple cities.
The company is increasing its focus on digital sales platforms and expanding its export channels to reach a broader market.
Cons:
PCJ has a history of past defaults and financial irregularities, which have impacted investor confidence.
The business requires high inventory levels and working capital, which can strain liquidity and operational flexibility.
It reports low earnings per share (EPS) and has experienced volatile profit margins in recent years.
The company has a limited history of consistent dividend payouts, which may be a concern for income-focused investors.
PC Jeweller Ltd. Stock Fundamentals
P/E Ratio, EPS, ROE, etc.
EPS FY 2024–25: ₹1.13 (Basic), ₹0.66 (Diluted).
Equity: ₹635.53 crore.
Other equity: ₹5,557.27 crore.
P/E ratio: 18.99
Return ratios are affected by past losses and write-offs.
Dividend History
In the fiscal year 2024–25, the company did not declare any dividends. Historically, its dividend payments have been inconsistent, reflecting a fluctuating approach to shareholder returns. Instead of prioritising payouts, the company has focused more on restructuring efforts to strengthen its financial and operational position.
Shareholding Pattern
The company’s share capital stands at ₹635.53 crore. Holdings by public and institutional investors fluctuate on a quarterly basis. The recent shareholding pattern can be accessed through official exchange filings.
Competitors of PC Jeweller Ltd.
Peer Comparison
Company
| Share Price (₹)
| P/E Ratio
| P/B Ratio
| Market Cap (₹ Cr)
| 52‑Week Low (₹)
| 52‑Week High (₹)
|
PC Jeweller Ltd.
| ₹18.70
| 18.99
| 1.74
| ₹10,936 Cr
| ₹5.51
| ₹19.65
|
Thangamayil Jewellers
| ₹1960.70
| 49.74
| 5.36
| ₹5,905 Cr
| ₹1,523.10
| ₹2,567.43
|
Sky Gold & Diamonds
| ₹326.65
| 35.08
| 6.80
| ₹4,652 Cr
| ₹169.00
| ₹488.55
|
Vaibhav Global
| ₹235.75
| 25.86
| 2.94
| ₹3,964 Cr
| ₹195.00
| ₹352.75
|
Goldiam International
| ₹343.15
| 31.71
| 5.02
| ₹3,712 Cr
| ₹164.00
| ₹569.00
|
Motisons Jewellers
| ₹22.18
| 48.30
| 5.06
| ₹2,092 Cr
| ₹14.02
| ₹33.80
|
Laxmi Goldorna
| ₹821.60
| 148.91
| 24.23
| ₹1,576 Cr
| ₹245.00
| ₹768.50
|
Khazanchi Jewellers
| ₹574.20
| 31.61
| 6.13
| ₹1,420 Cr
| —
| —
|
TBZ
| ₹198.69
| 18.86
| 1.96
| ₹1,290 Cr
| ₹128.50
| ₹360.36
|
Renaissance Global
| ₹120.02
| 16.89
| 0.92
| ₹1,286 Cr
| ₹87.40
| ₹207.40
|
Market Positioning
The company competes in the mid-range jewellery retail segment, primarily targeting the bridal and festive markets. It faces stiff competition from both national and regional players, making the market highly competitive and challenging.
Future Outlook for PC Jeweller Ltd.
Growth Opportunities
The company is pursuing expansion through the franchise model, allowing for wider market reach with lower capital investment.
It is focusing on increasing exports and strengthening its presence in the online jewellery segment to tap into new customer bases.
Reduced debt levels are expected to improve future profit margins and enhance overall financial stability.
Risks and Challenges
The company has large export receivables, which, along with ongoing regulatory issues, could impact cash flow and compliance stability.
It faces challenges due to volatile consumer demand, especially in the discretionary luxury segment, like jewellery.
PCJ has a limited brand premium compared to its established peers, which may affect its pricing power and market positioning.
Analyst Opinions or Market Sentiment
The company presents a mixed outlook, given its history of past defaults, despite reporting a profit in FY 2025.
Its recovery will largely depend on maintaining consistent profitability and adhering to regulatory and financial compliance.
Investor confidence is gradually returning as the company works towards stabilising operations and improving transparency.
How to Track PC Jeweller Ltd.'s Share Price?
PC Jeweller Ltd. is listed on the National Stock Exchange (NSE) under the symbol PCJEWELLER and on the Bombay Stock Exchange (BSE) with the code 534809.
Investors can track the company’s stock performance and corporate filings through the official websites of NSE and BSE.
Real-time updates, stock prices, and financial data are also available on various financial apps and investor portals.