IPO Details

    Listing Date

    -

    Bid Price

    ₹0 - ₹0

    Lot Size

    0 Shares

    Minimum Investment

    Issue Size

    ₹0 Cr

    Key Dates to Track

        Here are the important dates you need to know in order to participate in this IPO

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    Offer Start Date

    6th Aug

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    Offer End Date

    8th Aug

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    Allotment Date

    9th Aug

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    Refund Initiation

    12th Aug

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    Demat Transfer

    12th Aug

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    Listing Date

    13th Aug

    Shareholding Pattern

      Pre-Issue Post-Issue
    Promoter Group 0% 0%
    Public Group 100% 100%

    IPO Reservation

    QIB Shares Offered 2,70,36,952 (29.98%)
    NII (HNI) Shares Offered 1,35,18,476 (14.99%)
    Retail Shares Offered 90,12,317 (9.99%)
    Anchor Investor Shares Offered 4,05,55,428 (44.97%)
    Total Shares Offered 9,01,87,688
    Total Shares With Anchor Investor 9,01,87,688

    IPO Lot Size

    Application Lots Shares Amount
    Retail (Min) 1 32 ₹14,880
    Retail (Max) 13 416 ₹1,93,440
    S HNI (Min) 14 448 ₹2,08,320
    S HNI (Max) 67 2,144 ₹9,96,960
    B HNI (MIN) 68 2,176 ₹10,11,840

    IPO registrar

    MUFG Intime India Pvt Ltd
    Phone Number +91 810 811 4949
    Email Id brainbees.ipo@linkintime.co.in
    Website https://in.mpms.mufg.com

    IPO Lead Manager

    1. Kotak Mahindra Capital Company Ltd

    2. Morgan Stanley India Company Pvt Ltd

    3. Bofa Securities India Ltd

    4. JM Financial Ltd

    5. Avendus Capital Pvt Ltd

    Financial Information

    March 31, 2025 March 31, 2024 March 31, 2023
    Net Worth ₹4,741.42 Cr ₹3,170.74 Cr ₹3,456.26 Cr
    Reserves and Surplus ₹4,644.93 Cr ₹3,089.26 Cr ₹3,374.79 Cr
    Total Borrowing ₹553.27 Cr ₹462.72 Cr ₹176.47 Cr

    Strength of

    • The Company is India's largest multi-channel, multi-brand retailing platform for Mothers', Babies' and Kids' Products.
    • Its platform has powerful network effects driven by content, brands and data.
    • Brand affinity, loyalty and trust of customers in the FirstCry brand.
    • Combination of curating growing home brands and relationships with prominent third-party brands.
    • Its technology and data driven, personalized customer journey leads to higher customer engagement.
    • Full-stack platform with control over manufacturing and supply chain.
    • Proven and scalable business model.

    Risks Involved

    • The company has had negative net cash flows in the past and may continue to have negative cash flows in the future.
    • Risks related to the Objects to the Offer A. The company is yet to identify the exact locations or properties for the setting up its new modern stores and warehouses in India and the Kingdom of Saudi Arabia, for which its intend to utilize the amount from Net Proceeds. B. The company may utilize a portion of the Net Proceeds to undertake inorganic growth for which the target may not be identified. In the event that its Net Proceeds to be utilized towards inorganic growth initiatives are insufficient for the cost of its proposed inorganic acquisition, its may have to seek alternative forms of funding. C. The company proposed expansion plans relating to the opening of new modern stores and setting up of new warehouses are subject to the risk of unanticipated delays in implementation and cost overruns. D. The company has not entered into any definitive arrangements to utilize certain portions of the Net Proceeds of the Offer. Its funding requirements and the proposed deployment of Net Proceeds have not been appraised by any bank or financial institution or any other independent agency, and its management and Board will have broad discretion over the use of the Net Proceeds. E. The Company will not receive any proceeds from the Offer for Sale portion, and the Selling Shareholders shall be entitled to the Offer Proceeds to the extent of the Equity Shares offered by them in the Offer for Sale. F. Any variation in the utilization of the Net Proceeds would be subject to certain compliance requirements, including prior Shareholders' approval. G. Its investments in D2C brands through the company Globalbees Brands platform may not be successful, which may adversely affect its business, financial condition and results of operations. H. The Net Proceeds will be deployed over a long period of time and any delay may impact its operations and profitability. I. A portion of the Net Proceeds will be invested in Subsidiaries which have incurred losses and certain newly established businesses. The company cannot assure you that its investments will enhance their profitability or yield intended results. J. The company has investments in fixed deposits and will continue to invest in fixed deposits if the company has excess funds. If the company is unable to deploy all of the Net Proceeds towards expanding its business operations, its may temporarily invest a portion of the Net Proceeds in fixed deposits.
    • If the company fails to acquire new customers or experience a decline in engagement with its existing customers, the company may not be able to increase its revenues or achieve profitability.
    • The company has incurred losses in past periods and may continue to do so in the future, which may adversely impact its business and the value of the Equity Shares.
    • If the company fails to retain its relationships with third-party brands, or attract new relationships, the company's business, results of operations, financial condition and cash flows will be adversely affected.
    • The sale of its home brand products subjects it to unique risks and heightens certain other risks, such as, dependence on third-party manufacturers and suppliers for certain products and raw materials, liability for accidents and other incidents, product liability, and sale of home brands by unauthorized sellers. Further, its may not be able to obtain sufficient quantities or desired quality of products from contract manufacturers in a timely manner or at acceptable prices, which may adversely affect its business, financial condition and results of operations.
    • Current locations of its modern stores may become unattractive, and suitable new locations may not be available for a reasonable price.
    • The company is exposed to risks associated with leasing real estate and any adverse developments could affect its business, results of operations and financial condition.
    • The company does not have exclusive agreements with contract manufacturers, suppliers and third party brands.
    • If the company fails to identify and effectively respond to changing customer preferences, trends and spending patterns for Mothers', Babies', and Kids' Products, the demand for the products sold on its multichannel retailing platform could decrease, causing its business, results of operations, financial condition and cash flows to be adversely affected.
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    Frequently Asked Questions

    What is IPO?

    Answer Field

    IPO is a IPO of 9,01,87,688 equity shares of a face value of ₹[-] aggregating up to ₹[-] Crores. The issue is priced at ₹[-] to ₹[-] per share. The minimum order quantity is [-] Shares. The IPO opens on [-], and closes on [-]. MUFG Intime India Pvt Ltd is the registrar for the IPO. The shares are proposed to be listed on .

    When IPO will open?

    Answer Field

    The IPO opens on [-] and closes on [-].

    What is the lot size of ?

    Answer Field

    lot size is [-] shares, and the minimum amount required is ₹[-].

    How to apply for IPO?

    Answer Field

    You can apply in IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. To apply for an IPO:

    • Login to Bajaj Broking account App/Website & click on IPO
    • Enter the number of lots and price at which you wish to apply.
    • Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.
    • You will receive a mandate notification to block funds in your UPI app.
    • Approve the mandate request on your UPI and funds will be blocked.

    When is IPO allotment?

    Answer Field

    The finalization of Basis of Allotment for IPO will be done on August 09, 2024, and the allotted shares will be credited to your demat account by August 12, 2024.

    When is IPO listing date?

    Answer Field

    The listing date is [-].

    Who is the registrar of IPO?

    Answer Field

    The registrar of IPO is MUFG Intime India Pvt Ltd

    Which company is the book-running lead manager of the IPO?

    Answer Field

    Kotak Mahindra Capital Company Ltd,Morgan Stanley India Company Pvt Ltd,Bofa Securities India Ltd,JM Financial Ltd,Avendus Capital Pvt Ltd will be the book-running lead manager of this IPO.

    What is the fresh issue of IPO?

    Answer Field

    The fresh issue size is ₹[-] Crores equity shares.

    What minimum lot size can retail subscribers subscribe to ?

    Answer Field

    Retail investors can subscribe to a minimum of one lot, [-] shares and ₹[-] amount.

    How can I approve the UPI mandate request for IPO?

    Answer Field

    To apply for IPO, you need to log in to your demat account to complete the bidding process. Then, approve the payment mandate on your UPI app.

    What is the price range of ?

    Answer Field

    The price of each share will be ranging in between ₹[-] to ₹[-] per share.

    What is the cut-off time for the UPI mandate for IPO?

    Answer Field

    The cut-off time for the UPI mandate confirmation is 5:00 PM, [-].

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