IPO Details

Listing Date

-

Bid Price

₹0 - ₹0

Lot Size

0 Shares

Minimum Investment

Issue Size

₹0 Cr

Key Dates to Track

    Here are the important dates you need to know in order to participate in this IPO

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Offer Start Date

21st Jun

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Offer End Date

25th Jun

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Allotment Date

26th Jun

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Refund Initiation

27th Jun

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Demat Transfer

27th Jun

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Listing Date

28th Jun

Shareholding Pattern

  Pre-Issue Post-Issue
Promoter Group 67.28% 0%
Public Group 32.72% 100%

IPO Reservation

QIB Shares Offered 29,10,702 (20%)
NII (HNI) Shares Offered 21,83,026 (15%)
Retail Shares Offered 50,93,728 (35%)
Anchor Investor Shares Offered 43,66,052 (30%)
Total Shares Offered 1,45,53,508
Total Shares With Anchor Investor 1,45,53,508

IPO Lot Size

Application Lots Shares Amount
Retail (Min) 1 40 ₹14,760
Retail (Max) 13 520 ₹1,91,880
S HNI (Min) 14 560 ₹2,06,640
S HNI (Max) 67 2,680 ₹9,88,920
B HNI (MIN) 68 2,720 ₹10,03,680

IPO registrar

KFin Techologies Ltd
Phone Number +91 40 6716 2222
Email Id sll.ipo@kfintech.com
Website www.kfintech.com

IPO Lead Manager

1. Axis Capital Ltd

2. ICICI Securities Ltd

3. JM Financial Ltd

4. SBI Capital Markets Ltd

Financial Information

March 31, 2025 March 31, 2024 March 31, 2023
Net Worth ₹464.3 Cr ₹247 Cr ₹216.5 Cr
Reserves and Surplus ₹452.9 Cr ₹236.7 Cr ₹209.1 Cr
Total Borrowing ₹2.3 Cr ₹27.1 Cr ₹9.3 Cr

Strength of

  • Largest and the fastest growing brand in the luxury/super-premium furniture segment.
  • Comprehensive home furniture provider with offerings across categories and price points.
  • Pan-India presence with strategically located stores.
  • Focus on design-led product innovation.
  • Vertically integrated manufacturer with skilled craftmanship capabilities.
  • Efficient business model with track record of delivering financial growth.
  • Promoter-led company with experienced professional and senior management team.

Risks Involved

  • The company does not own the brand name "Stanley" which is registered in the name of one of its Promoters, Sunil Suresh. While the company has entered into the Assignment Deeds with Sunil Suresh, however, the trademarks are yet to be registered in its name. Further, one of its Promoters, Sunil Suresh has entered into a co-existence agreement with Stanley Furniture Company, Inc to limit and restrict the use of the term "Stanley" as a trademark in a composite manner in respect of products. In the event that the intellectual property rights to be assigned to it pursuant to the Assignment Deeds are not registered in its name in a timely manner or any breach or termination of the co-existence agreement occurs, it may adversely affect its business and financial condition.
  • Its business is highly dependent on the sale of sofas and recliners. Variations in demand and changes in consumer preference for its sofa and recliner products could have an adverse effect on its business, results of operations and financial condition.
  • The Company does not have any listed industry peers in India or abroad and it may be difficult to benchmark and evaluate its financial performance against other operators who operates in the same industry as the company.
  • The company generated a substantial portion of its sales from its stores located in southern regions of India and any adverse developments affecting its operations in these regions could have an adverse impact on its revenue and results of operations.
  • Any delay, interruption, or reduction in the supply of key raw materials such as leather and wood required to manufacture its products may adversely affect the company's business, results of operations, cash flows and financial condition.
  • The company depends on limited suppliers for the supply of leather, one of its primary raw materials. The loss of one or more such suppliers could adversely affect its business, results of operations, financial condition and cash flows.
  • If the company is unable to effectively manage or expand its retail network and operations or pursue its growth strategy, the company's new stores as well as its existing stores may not achieve the company expected level of profitability which may adversely affect its business prospects, financial condition and results of operations.
  • The company is reliant on the company owned company operated stores for a majority of its sales. Any disruptions to the operations of these channels or limitations on its ability to expand and grow these channels may adversely affect its sales, cash flow and profitability.
  • A portion of its revenue from operations is generated from certain of the company corporate customers. In the event such corporate customers does not continue to outsource manufacturing or avail its services, the company sales, cash flows and profitability may be adversely affected.
  • Its funding requirements and the proposed deployment of Net Proceeds are not appraised by any bank financial institution, or any other independent agency, and the company has not entered into definitive agreements in relation to the objects of its Offer, which may affect the company's business and results of operations. Further, the schedule of the implementation of the Objects for which funds are being raised in the Offer is spread between Fiscal 2025 to Fiscal 2027 and is therefore subject to risk of cost escalations and other unanticipated delays in implementation.
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Frequently Asked Questions

What is IPO?

Answer Field

IPO is a IPO of 1,45,53,508 equity shares of a face value of ₹[-] aggregating up to ₹[-] Crores. The issue is priced at ₹[-] to ₹[-] per share. The minimum order quantity is [-] Shares. The IPO opens on [-], and closes on [-]. KFin Techologies Ltd is the registrar for the IPO. The shares are proposed to be listed on .

When IPO will open?

Answer Field

The IPO opens on [-] and closes on [-].

What is the lot size of ?

Answer Field

lot size is [-] shares, and the minimum amount required is ₹[-].

How to apply for IPO?

Answer Field

You can apply in IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. To apply for an IPO:

• Login to Bajaj Broking account App/Website & click on IPO

• Enter the number of lots and price at which you wish to apply.

• Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.

• You will receive a mandate notification to block funds in your UPI app.

• Approve the mandate request on your UPI and funds will be blocked.

When is IPO allotment?

Answer Field

The finalization of Basis of Allotment for IPO will be done on June 26, 2024, and the allotted shares will be credited to your demat account by June 27, 2024.

When is IPO listing date?

Answer Field

The listing date is [-].

Who is the registrar of IPO?

Answer Field

The registrar of IPO is KFin Techologies Ltd

Which company is the book-running lead manager of the IPO?

Answer Field

Axis Capital Ltd,ICICI Securities Ltd,JM Financial Ltd,SBI Capital Markets Ltd will be the book-running lead manager of this IPO.

What is the fresh issue of IPO?

Answer Field

The fresh issue size is ₹[-] Crores equity shares.

What minimum lot size can retail subscribers subscribe to ?

Answer Field

Retail investors can subscribe to a minimum of one lot, [-] shares and ₹[-] amount.

How can I approve the UPI mandate request for IPO?

Answer Field

To apply for IPO, you need to log in to your demat account to complete the bidding process. Then, approve the payment mandate on your UPI app.

What is the price range of ?

Answer Field

The price of each share will be ranging in between ₹[-] to ₹[-] per share.

What is the cut-off time for the UPI mandate for IPO?

Answer Field

The cut-off time for the UPI mandate confirmation is 5:00 PM, [-].

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