Brand rights deal at £40 million for India, Sri Lanka, and Bangladesh.
Reliance Brands Ltd. (RBL), UK, and Superdry enter a joint venture with ownership at 76% and 24%, respectively
The partnership facilitates cost optimization, new product categories, and deeper collaboration for Superdry's expansion in India and beyond
Superdry expresses confidence in accelerating growth and becoming a significant player in the Indian fashion market with Reliance's support
Superdry is available in 50 Indian cities with offerings including t-shirts, shirts, shoes, accessories, sports and activewear
Reliance Brands' extensive portfolio includes renowned brands like Armani Exchange, Coach, Jimmy Choo, and Superdry, operating over 2,169 doors in India
Reliance and Superdry look forward to leveraging their long-term partnership to drive success and innovation in the Indian fashion industry