Reliance's Big Deal with Superdry

Brand rights deal at £40 million for India, Sri Lanka, and Bangladesh.

Joint Venture Breakdown

Reliance Brands Ltd. (RBL), UK, and Superdry enter a joint venture with ownership at 76% and 24%, respectively

Expanding Collaboration

The partnership facilitates cost optimization, new product categories, and deeper collaboration for Superdry's expansion in India and beyond

Superdry's Confidence

Superdry expresses confidence in accelerating growth and becoming a significant player in the Indian fashion market with Reliance's support

Current Presence

Superdry is available in 50 Indian cities with offerings including t-shirts, shirts, shoes, accessories, sports and activewear

Reliance's Brand Portfolio

Reliance Brands' extensive portfolio includes renowned brands like Armani Exchange, Coach, Jimmy Choo, and Superdry, operating over 2,169 doors in India

A Promising Partnership

Reliance and Superdry look forward to leveraging their long-term partnership to drive success and innovation in the Indian fashion industry